Jessica Vredenburg
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 5
- Service and Product Innovation 3
- Environmental Sustainability in Business 2
- Gender Studies top 5%
- Strategy and Management top 5%
- Corporate Social Responsibility Reporting 3
- Corporate Identity and Reputation 2
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- Customer Service Quality and Loyalty 2
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- Digital Marketing and Social Media 2
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- Ethics in Business and Education 1
- Co-authors
- Amanda SpryJoya A. KemperSommer KapitanSimon J. BellBernardo FigueiredoLauren GurrieriZoe LeeYüksel Ekinci
- Journals
- Industrial Marketing Management (1 paper)European Journal of Marketing (1 paper)Journal of Sports Sciences (1 paper)
- Partner nations
- New ZealandAustraliaCanada
In The Last Decade
Jessica Vredenburg
13 papers receiving 558 citations
Hit Papers
Peers
Comparison fields: 5 of 69
- Marketing 364
- Gender Studies 111
- Strategy and Management 170
- Organizational Behavior and Human Resource Management 99
- Business and International Management 16
Countries citing papers authored by Jessica Vredenburg
This map shows the geographic impact of Jessica Vredenburg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jessica Vredenburg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jessica Vredenburg more than expected).
Fields of papers citing papers by Jessica Vredenburg
This network shows the impact of papers produced by Jessica Vredenburg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jessica Vredenburg. The network helps show where Jessica Vredenburg may publish in the future.
Co-authorship network
The 16 scholars most cited alongside Jessica Vredenburg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2023 | 24 | |
| 3 | 2023 | 0 | |
| 4 | 2023 | 2 | |
| 5 | 2022 | 30 | |
| 6 | 2021 | 32 | |
| 7 | Brands Taking a Stand: Authentic Brand Activism or Woke Washing?breakdown → | 2020 | 407 |
| 8 | 2020 | 2 | |
| 9 | 2018 | 24 | |
| 10 | 2018 | 10 | |
| 11 | 2017 | 23 | |
| 12 | 2015 | 2 | |
| 13 | 2014 | 19 | |
| 14 | 2006 | 19 |
About Jessica Vredenburg
Jessica Vredenburg is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 14 papers that have together received 595 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Corporate Social Responsibility Reporting (3 papers), Service and Product Innovation (3 papers), Digital Marketing and Social Media (2 papers), Customer Service Quality and Loyalty (2 papers), Environmental Sustainability in Business (2 papers), Corporate Identity and Reputation (2 papers) and Ethics in Business and Education (1 paper). The work is most often cited by research in Marketing (364 citations), Gender Studies (111 citations) and Strategy and Management (170 citations). Jessica Vredenburg has collaborated with scholars based in New Zealand, Australia and Canada. Frequent co-authors include Amanda Spry, Joya A. Kemper, Sommer Kapitan, Simon J. Bell, Bernardo Figueiredo, Lauren Gurrieri, Zoe Lee, Yüksel Ekinci, Davide C. Orazi and Marilyn Giroux. Their work appears in journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Sports Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.