Ravi Pappu

4.0k total citations · 2 hit papers
28 papers, 2.9k citations indexed

About

Ravi Pappu is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ravi Pappu has authored 28 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ravi Pappu's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (7 papers). Ravi Pappu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (10 papers) and Customer Service Quality and Loyalty (7 papers). Ravi Pappu collaborates with scholars based in Australia, United States and France. Ravi Pappu's co-authors include Pascale Quester, Ray Cooksey, T. Bettina Cornwell, Amanda Spry, P. Monica Chien, Brent W. Ritchie, Kumar Rakesh Ranjan, Saeed Akhlaghpour, Sanjit Kumar Roy and Yogesh K. Dwivedi and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science.

In The Last Decade

Ravi Pappu

25 papers receiving 2.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Consumer‐based brand equity: improving the measurement – empirical evidence

2005 713 citations Ravi Pappu, Pascale Quester et al. Journal of Product & Brand Management profile →
Celebrity endorsement, brand credibility and brand equity

2011 528 citations Amanda Spry, Ravi Pappu et al. European Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ravi Pappu Australia	14	2.3k	1.7k	846	351	233	28	2.9k
Dwane H. Dean United States	16	1.8k 0.8×	1.2k 0.7×	777 0.9×	549 1.6×	159 0.7×	29	2.7k
Julie A. Ruth United States	19	2.0k 0.9×	1.3k 0.8×	814 1.0×	460 1.3×	218 0.9×	37	2.9k
Harold F. Koenig United States	16	1.6k 0.7×	1.7k 1.0×	1.0k 1.2×	330 0.9×	205 0.9×	26	2.8k
Jenni Romaniuk Australia	30	1.8k 0.8×	1.1k 0.7×	588 0.7×	180 0.5×	100 0.4×	108	2.3k
David M. Boush United States	15	1.7k 0.7×	1.1k 0.7×	476 0.6×	228 0.6×	199 0.9×	21	2.2k
Caroline Tynan United Kingdom	22	1.5k 0.7×	990 0.6×	993 1.2×	291 0.8×	88 0.4×	49	2.3k
Paurav Shukla United Kingdom	27	1.9k 0.8×	1.3k 0.8×	726 0.9×	346 1.0×	66 0.3×	73	2.7k
Michael J. Barone United States	25	1.8k 0.8×	1.0k 0.6×	697 0.8×	606 1.7×	99 0.4×	62	2.5k
Magne Supphellen Norway	19	1.2k 0.5×	957 0.6×	572 0.7×	209 0.6×	119 0.5×	51	1.9k
Elena Delgado‐Ballester Spain	23	2.7k 1.1×	2.0k 1.2×	1.5k 1.8×	429 1.2×	92 0.4×	34	3.6k

Countries citing papers authored by Ravi Pappu

Since Specialization

Citations

This map shows the geographic impact of Ravi Pappu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ravi Pappu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ravi Pappu more than expected).

Fields of papers citing papers by Ravi Pappu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ravi Pappu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ravi Pappu. The network helps show where Ravi Pappu may publish in the future.

Co-authorship network of co-authors of Ravi Pappu

This figure shows the co-authorship network connecting the top 25 collaborators of Ravi Pappu. A scholar is included among the top collaborators of Ravi Pappu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ravi Pappu. Ravi Pappu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Pappu, Ravi, et al.. (2025). Donation type effects in corporate giving: A moderated dual mediation model. Journal of Business Research. 189. 115195–115195.

Chien, P. Monica, et al.. (2025). ‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior. Journal of Sustainable Tourism. 34(2). 479–511.

Chien, P. Monica, et al.. (2023). Responses to Compatriot Tourist Misbehavior: The Importance of Social Identity, Emotions, and Misbehavior Type. Journal of Travel Research. 63(8). 2042–2061. 7 indexed citations

Cornwell, T. Bettina, et al.. (2023). Sport consumers: perceiving and enjoying danger in American football. International Journal of Sports Marketing and Sponsorship. 24(5). 853–870. 1 indexed citations

Ranjan, Kumar Rakesh, et al.. (2023). Corporate giving and its impact on consumer evaluations: A meta-analysis. Journal of Business Research. 158. 113656–113656. 7 indexed citations

Chien, P. Monica, et al.. (2022). When compatriot tourists behave badly: The impact of misbehavior appraisal and outgroup criticism construal. Journal of Destination Marketing & Management. 23. 100695–100695. 15 indexed citations

Leszczyc, Peter T. L. Popkowski, et al.. (2022). Motivational differences in need for smell. European Journal of Marketing. 57(2). 505–534. 1 indexed citations

Pappu, Ravi, et al.. (2021). Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior. Journal of Business Research. 126. 113–125. 15 indexed citations

Cornwell, T. Bettina, et al.. (2020). Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment. Journal of Public Policy & Marketing. 40(3). 429–446. 6 indexed citations

10.

Pappu, Ravi & T. Bettina Cornwell. (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science. 42(5). 490–510. 115 indexed citations

11.

Pappu, Ravi & Pascale Quester. (2013). Brand innovativeness effects on quality, satisfaction and loyalty. Queensland's institutional digital repository (The University of Queensland). 786–786. 1 indexed citations

12.

Chien, P. Monica, T. Bettina Cornwell, & Ravi Pappu. (2011). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research. 65(1). 117–121. 3 indexed citations

13.

Spry, Amanda, Ravi Pappu, & T. Bettina Cornwell. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing. 45(6). 882–909. 528 indexed citations breakdown →

14.

Chien, P. Monica, T. Bettina Cornwell, & Ravi Pappu. (2010). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research. 64(2). 142–149. 108 indexed citations

15.

Pappu, Ravi & Pascale Quester. (2010). Country equity: Conceptualization and empirical evidence. International Business Review. 19(3). 276–291. 73 indexed citations

16.

Brailsford, Tim, et al.. (2009). Valuing Brand Equity of a Geographic Region. Tourism Analysis. 14(6). 765–779. 1 indexed citations

17.

Pappu, Ravi & Pascale Quester. (2008). Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product & Brand Management. 17(7). 425–435. 71 indexed citations

18.

Pappu, Ravi, Pascale Quester, & Ray Cooksey. (2007). Country image and consumer-based brand equity: relationships and implications for international marketing. Journal of International Business Studies. 38(5). 726–745. 371 indexed citations

19.

Pappu, Ravi, Pascale Quester, & Ray Cooksey. (2006). Consumer‐based brand equity and country‐of‐origin relationships. European Journal of Marketing. 40(5/6). 696–717. 298 indexed citations

20.

Fisher, Josie & Ravi Pappu. (2006). Cyber-rigging click-through rates: exploring the ethical dimensions. International Journal of Internet Marketing and Advertising. 3(1). 48–48. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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