Heejung Ro

1.4k total citations
37 papers, 1.1k citations indexed

About

Heejung Ro is a scholar working on Organizational Behavior and Human Resource Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Heejung Ro has authored 37 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Organizational Behavior and Human Resource Management, 22 papers in Sociology and Political Science and 19 papers in Marketing. Recurrent topics in Heejung Ro's work include Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Psychology of Social Influence (7 papers). Heejung Ro is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Psychology of Social Influence (7 papers). Heejung Ro collaborates with scholars based in United States, South Korea and Canada. Heejung Ro's co-authors include Anna S. Mattila, Eric D. Olson, Po‐Ju Chen, Seung Hyun Lee, Taehee Kim, Youngsoo Choi, David J. Kwun, Gawon Kim, Joe Hutchinson and Jeeyeon Jeannie Hahm and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and International Journal of Hospitality Management.

In The Last Decade

Heejung Ro

35 papers receiving 986 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Heejung Ro United States 18 578 538 476 156 123 37 1.1k
Cedric Hsi‐Jui Wu Taiwan 13 705 1.2× 774 1.4× 795 1.7× 150 1.0× 154 1.3× 20 1.3k
Jonas Holmqvist France 18 392 0.7× 544 1.0× 658 1.4× 89 0.6× 65 0.5× 32 1.1k
Keyoor Purani India 14 484 0.8× 530 1.0× 654 1.4× 94 0.6× 277 2.3× 30 1.1k
Hsiu-Yu Teng Taiwan 20 739 1.3× 973 1.8× 655 1.4× 194 1.2× 158 1.3× 31 1.5k
Anna S. Mattila United States 10 644 1.1× 729 1.4× 381 0.8× 338 2.2× 101 0.8× 14 1.2k
Jose Weng Chou Wong Macao 18 272 0.5× 819 1.5× 379 0.8× 91 0.6× 89 0.7× 48 1.1k
Lina Xiong United States 14 464 0.8× 590 1.1× 468 1.0× 79 0.5× 167 1.4× 44 1.0k
Soon‐Ho Kim United States 16 424 0.7× 558 1.0× 495 1.0× 72 0.5× 72 0.6× 31 1.1k
Jaebeom Suh United States 12 813 1.4× 458 0.9× 650 1.4× 90 0.6× 186 1.5× 20 1.1k
Hubert Van Hoof United States 7 317 0.5× 1.0k 1.9× 453 1.0× 85 0.5× 236 1.9× 11 1.2k

Countries citing papers authored by Heejung Ro

Since Specialization
Citations

This map shows the geographic impact of Heejung Ro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heejung Ro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heejung Ro more than expected).

Fields of papers citing papers by Heejung Ro

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heejung Ro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heejung Ro. The network helps show where Heejung Ro may publish in the future.

Co-authorship network of co-authors of Heejung Ro

This figure shows the co-authorship network connecting the top 25 collaborators of Heejung Ro. A scholar is included among the top collaborators of Heejung Ro based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heejung Ro. Heejung Ro is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Ro, Heejung & Juhee Kang. (2025). LGBTQ+ friendly brand management: A brand legitimacy perspective. International Journal of Hospitality Management. 128. 104172–104172.
3.
Ro, Heejung & David J. Kwun. (2025). LGBTQ+ customers' responses to brand transgression. Journal of Hospitality and Tourism Management. 63. 153–162. 2 indexed citations
4.
Ro, Heejung & Juhee Kang. (2024). Customer attributions for LGBT-friendly branding hotels and skepticism. International Journal of Contemporary Hospitality Management. 36(12). 4131–4149. 6 indexed citations
5.
Orlowski, Marissa, et al.. (2022). Determinants of Customer Satisfaction and eWOM in the Sharing Economy: Timeshare versus Peer-to-Peer Accommodations. SHILAP Revista de lepidopterología. 3(1). 225–242. 10 indexed citations
6.
Ro, Heejung. (2022). Sexual orientation identity matters: Lesbian, Gay, and Bi-sexual customers’ perceptions of service encounters. Journal of Hospitality Marketing & Management. 32(1). 75–94. 8 indexed citations
7.
Olson, Eric D. & Heejung Ro. (2020). Company Response to Negative Online Reviews: The Effects of Procedural Justice, Interactional Justice, and Social Presence. Cornell Hospitality Quarterly. 61(3). 312–331. 27 indexed citations
8.
Hahm, Jeeyeon Jeannie, Heejung Ro, & Eric D. Olson. (2017). Sense of belonging to a lesbian, gay, bisexual, and transgender event: the examination of affective bond and collective self-esteem. Journal of Travel & Tourism Marketing. 35(2). 244–256. 33 indexed citations
9.
Ro, Heejung, et al.. (2015). Social Servicescape: The Impact of Social Factors on Restaurant Image and Behavioral Intentions. International Journal of Hospitality & Tourism Administration. 16(3). 290–309. 79 indexed citations
10.
Ro, Heejung & Anna S. Mattila. (2015). Silent Voices: Nonbehavioral Reactions to Service Failures. Services Marketing Quarterly. 36(2). 95–111. 19 indexed citations
11.
Olson, Eric D. & Heejung Ro. (2014). Typology of Gay Consumers’ Interaction Styles on Complaining Propensity. Journal of Homosexuality. 62(5). 664–682. 1 indexed citations
12.
Kim, Gawon, Heejung Ro, Joe Hutchinson, & David J. Kwun. (2014). The Effect of Jay-customer Behaviors on Employee Job Stress and Job Satisfaction. International Journal of Hospitality & Tourism Administration. 15(4). 394–416. 56 indexed citations
13.
Ro, Heejung, et al.. (2013). Corporate Social Responsibility. Journal of Hospitality & Tourism Research. 41(1). 41–65. 59 indexed citations
14.
Ro, Heejung. (2013). Complaint, patience, and neglect: responses to a dissatisfying service experience. Service Business. 8(2). 197–216. 17 indexed citations
15.
Ro, Heejung & Eric D. Olson. (2013). The effects of social justice and stigma-consciousness on gay customers' service recovery evaluation. Journal of Business Research. 67(6). 1162–1169. 18 indexed citations
16.
Ro, Heejung, Youngsoo Choi, & Eric D. Olson. (2012). Service recovery evaluations: GLBT versus hetero customers. International Journal of Hospitality Management. 33. 366–375. 16 indexed citations
17.
Ro, Heejung & Youngsoo Choi. (2011). Student Team Project: Gender Differences in Team Project Experience and Attitudes Toward Team-Based Work. Journal of Teaching in Travel & Tourism. 11(2). 149–163. 11 indexed citations
18.
Kubíčková, Markéta & Heejung Ro. (2011). Are students "Real People"? The Use of Student Subjects in Hospitality Research. ScholarWorks@UMassAmherst (University of Massachusetts Amherst). 6 indexed citations
19.
Ro, Heejung. (2011). Moderator and mediator effects in hospitality research. International Journal of Hospitality Management. 31(3). 952–961. 93 indexed citations
20.
Mattila, Anna S. & Heejung Ro. (2007). Discrete Negative Emotions and Customer Dissatisfaction Responses in a Casual Restaurant Setting. Journal of Hospitality & Tourism Research. 32(1). 89–107. 197 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Cedric Hsi‐Jui Wu Breakdown of academic impact, for papers by Jonas Holmqvist Breakdown of academic impact, for papers by Keyoor Purani Breakdown of academic impact, for papers by Hsiu-Yu Teng Breakdown of academic impact, for papers by Anna S. Mattila Breakdown of academic impact, for papers by Jose Weng Chou Wong Breakdown of academic impact, for papers by Lina Xiong Breakdown of academic impact, for papers by Soon‐Ho Kim Breakdown of academic impact, for papers by Jaebeom Suh Breakdown of academic impact, for papers by Hubert Van Hoof
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