Zoe Lee
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Strategy and Management top 10%
- Corporate Social Responsibility Reporting
Papers in
-
- Digital Marketing and Social Media 6
- Nonprofit Sector and Volunteering 5
-
- Consumer Behavior in Brand Consumption and Identification 7
- Environmental Sustainability in Business 3
- Co-authors
- Iain Davies (3 shared papers)Adrian Sargeant (1 shared paper)Lucy Woodliffe (1 shared paper)Humphrey Bourne (1 shared paper)Amanda Spry (1 shared paper)Yüksel Ekinci (1 shared paper)Jessica Vredenburg (1 shared paper)Emmanuel Mogaji (1 shared paper)
- Journals
- European Journal of Marketing (3 papers)Journal of Marketing Management (2 papers)Journal of Business Research (2 papers)Australian Journal of Botany (1 paper)Healthcare (1 paper)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Zoe Lee
28 papers receiving 518 citations
Peers
Comparison fields: 5 of 102
- Marketing 296
- Strategy and Management 130
- Information Systems and Management 54
- Organizational Behavior and Human Resource Management 65
- Business and International Management 9
Countries citing papers authored by Zoe Lee
This map shows the geographic impact of Zoe Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zoe Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zoe Lee more than expected).
Fields of papers citing papers by Zoe Lee
This network shows the impact of papers produced by Zoe Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zoe Lee. The network helps show where Zoe Lee may publish in the future.
Co-authors
The 25 scholars most cited alongside Zoe Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 29 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 227 | |
| 2 | 2011 | 63 | |
| 3 | 2013 | 35 | |
| 4 | 2010 | 32 | |
| 5 | 2007 | 24 | |
| 6 | 2023 | 24 | |
| 7 | 2017 | 18 | |
| 8 | 2020 | 15 | |
| 9 | 2022 | 15 | |
| 10 | 2023 | 13 | |
| 11 | 2019 | 11 | |
| 12 | 2019 | 11 | |
| 13 | 2010 | 10 | |
| 14 | 2025 | 6 | |
| 15 | 2023 | 5 | |
| 16 | 2021 | 5 | |
| 17 | 2024 | 4 | |
| 18 | 2020 | 4 | |
| 19 | 2016 | 3 | |
| 20 | 2024 | 2 |
About Zoe Lee
Zoe Lee is a scholar working on Sociology and Political Science, Marketing, Strategy and Management, Organizational Behavior and Human Resource Management and Pharmacology, having authored 29 papers that have together received 537 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers), Nonprofit Sector and Volunteering (5 papers), Corporate Social Responsibility Reporting (4 papers), Behavioral Health and Interventions (3 papers), Neurotransmitter Receptor Influence on Behavior (3 papers), Management and Organizational Studies (3 papers) and Environmental Sustainability in Business (3 papers). The work is most often cited by research in Marketing (296 citations), Strategy and Management (130 citations), Information Systems and Management (54 citations), Organizational Behavior and Human Resource Management (65 citations) and Business and International Management (9 citations). Zoe Lee has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Iain Davies, Adrian Sargeant, Lucy Woodliffe, Humphrey Bourne, Amanda Spry, Yüksel Ekinci, Jessica Vredenburg, Emmanuel Mogaji, Sianne Gordon‐Wilson and Nguyen Phong Nguyen. Their work appears in journals such as European Journal of Marketing, Journal of Marketing Management, Journal of Business Research, Australian Journal of Botany and Healthcare.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.