Zoe Lee

836 total citations
29 papers, 537 citations indexed

About

Zoe Lee is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Zoe Lee has authored 29 papers receiving a total of 537 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Strategy and Management. Recurrent topics in Zoe Lee's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Nonprofit Sector and Volunteering (5 papers). Zoe Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Nonprofit Sector and Volunteering (5 papers). Zoe Lee collaborates with scholars based in United Kingdom, United States and Australia. Zoe Lee's co-authors include Iain Davies, Adrian Sargeant, Lucy Woodliffe, Humphrey Bourne, Jessica Vredenburg, Amanda Spry, Yüksel Ekinci, Emmanuel Mogaji, Chris Hackley and Nguyen Phong Nguyen and has published in prestigious journals such as American Journal of Psychiatry, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Zoe Lee

28 papers receiving 518 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Zoe Lee United Kingdom 12 296 179 130 65 54 29 537
Caroline Doran United States 7 270 0.9× 98 0.5× 139 1.1× 45 0.7× 60 1.1× 10 488
Soyoung Kim South Korea 9 270 0.9× 143 0.8× 34 0.3× 102 1.6× 19 0.4× 53 490
William Low United Kingdom 8 132 0.4× 46 0.3× 179 1.4× 22 0.3× 30 0.6× 16 542
Aparna Sundar United States 13 357 1.2× 179 1.0× 39 0.3× 39 0.6× 22 0.4× 36 610
Mario R. Paredes Spain 12 197 0.7× 191 1.1× 39 0.3× 68 1.0× 36 0.7× 21 584
Jeong‐Ju Yoo United States 10 234 0.8× 139 0.8× 26 0.2× 114 1.8× 26 0.5× 42 473
Paddy Dolan Ireland 10 168 0.6× 244 1.4× 46 0.4× 26 0.4× 13 0.2× 33 495
Emily N. Garbinsky United States 11 254 0.9× 249 1.4× 26 0.2× 76 1.2× 37 0.7× 18 529
Pragya Mathur United States 10 238 0.8× 194 1.1× 17 0.1× 49 0.8× 21 0.4× 13 395
Sela Sar United States 15 268 0.9× 306 1.7× 15 0.1× 34 0.5× 54 1.0× 38 558

Countries citing papers authored by Zoe Lee

Since Specialization
Citations

This map shows the geographic impact of Zoe Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zoe Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zoe Lee more than expected).

Fields of papers citing papers by Zoe Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zoe Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zoe Lee. The network helps show where Zoe Lee may publish in the future.

Co-authorship network of co-authors of Zoe Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Zoe Lee. A scholar is included among the top collaborators of Zoe Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zoe Lee. Zoe Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lee, Zoe, et al.. (2025). Coordinating Development of the SWARM-EX CubeSat Swarm Across Multiple Institutions. Digital Commons - USU (Utah State University). 1 indexed citations
2.
King, Andrea C., et al.. (2025). Real-Time Assessment of Alcohol Reward, Stimulation, and Negative Affect in Individuals With and Without Alcohol Use Disorder and Depressive Disorders. American Journal of Psychiatry. 182(2). 187–197. 6 indexed citations
3.
Anisimova, Tatiana, et al.. (2025). Brand activism in the era of permacrisis: systematic literature review and future research agenda. Journal of Marketing Management. 41(5-6). 395–429. 1 indexed citations
4.
Lee, Zoe, Sharifah Faridah Syed Alwi, & Rossella Chiara Gambetti. (2024). The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. Journal of Business Research. 181. 114744–114744. 4 indexed citations
5.
Rundle‐Thiele, Sharyn, et al.. (2024). Refocusing marketing effort to support net-positive social impact. European Journal of Marketing. 58(7). 1806–1825. 2 indexed citations
6.
Lee, Zoe, et al.. (2024). Brand-to-Brand Engagement on Social Media: Typology and Implications. Journal of Interactive Marketing. 60(4). 377–396. 1 indexed citations
7.
Fridberg, Daniel J., et al.. (2023). Assessing real‐time positive subjective effects of alcohol using high‐resolution ecological momentary assessment in risky versus light drinkers. Alcohol Clinical and Experimental Research. 47(8). 1570–1581. 5 indexed citations
8.
Lee, Zoe, Amanda Spry, Yüksel Ekinci, & Jessica Vredenburg. (2023). From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. Journal of Brand Management. 31(2). 193–211. 24 indexed citations
9.
Brett, Emma I., et al.. (2023). Courage to Quit® rolling group: Implementation in an urban medical center in primarily low-income Black smokers. Healthcare. 11(2). 100674–100674. 1 indexed citations
10.
11.
Brett, Emma I., Zoe Lee, Eleanor L.S. Leavens, Daniel J. Fridberg, & Andrea C. King. (2022). Cue Reactivity Effects of Heated Tobacco Product Use in Current, Former, and Never Smokers in the United States. Nicotine & Tobacco Research. 25(5). 1014–1021. 1 indexed citations
12.
Fairbairn, Catharine E., et al.. (2021). The effect of acute alcohol intoxication on alcohol cue salience: An event-related brain potential study.. Psychology of Addictive Behaviors. 36(7). 861–870. 5 indexed citations
13.
14.
Hackley, Chris, et al.. (2019). Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach. Journal of Advertising. 48(2). 242–249. 11 indexed citations
15.
Lee, Zoe & Iain Davies. (2019). Navigating relative invariance: Perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution. Journal of Business Research. 129. 813–825. 11 indexed citations
16.
Lee, Zoe, Haiming Hang, & Michaël Beverland. (2017). The origin and evolution of brand equity idea: the story so far (1945-1990). 1 indexed citations
17.
Lee, Zoe. (2013). Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector. Journal of Marketing Management. 29(9-10). 1124–1142. 35 indexed citations
18.
Lee, Zoe & Adrian Sargeant. (2011). Dealing with social desirability bias: an application to charitable giving. European Journal of Marketing. 45(5). 703–719. 63 indexed citations
19.
Lee, Zoe & Lucy Woodliffe. (2010). Donor Misreporting: Conceptualizing Social Desirability Bias in Giving Surveys. VOLUNTAS International Journal of Voluntary and Nonprofit Organizations. 21(4). 569–587. 32 indexed citations
20.
Woo, Jean, Mandy Man-Mei Sea, Peter C.Y. Tong, et al.. (2007). Effectiveness of a lifestyle modification programme in weight maintenance in obese subjects after cessation of treatment with Orlistat. Journal of Evaluation in Clinical Practice. 13(6). 853–859. 24 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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