Brandi Watkins
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 4
- Marketing and Advertising Strategies 3
- Communication top 5%
- Public Relations and Crisis Communication 4
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- Media Influence and Health 3
- Gender Studies top 5%
- Sports, Gender, and Society 7
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- Digital Marketing and Social Media 5
- Sport and Mega-Event Impacts 3
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- Web and Library Services 3
- Journals
- Journal of Business Research (1 paper)Public Relations Review (2 papers)Journal of Brand Management (1 paper)
- Partner nations
- United States
In The Last Decade
Brandi Watkins
16 papers receiving 1.1k citations
Hit Papers
Peers
Comparison fields: 5 of 72
- Marketing 513
- Communication 189
- Literature and Literary Theory 230
- Gender Studies 198
- Sociology and Political Science 852
Countries citing papers authored by Brandi Watkins
This map shows the geographic impact of Brandi Watkins's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brandi Watkins with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brandi Watkins more than expected).
Fields of papers citing papers by Brandi Watkins
This network shows the impact of papers produced by Brandi Watkins. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brandi Watkins. The network helps show where Brandi Watkins may publish in the future.
Co-authorship network
The 4 scholars most cited alongside Brandi Watkins, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 2 | |
| 2 | 2022 | 5 | |
| 3 | 2021 | 4 | |
| 4 | 2020 | 21 | |
| 5 | 2018 | 70 | |
| 6 | Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding | 2018 | 4 |
| 7 | I Am Woman, But Not Roaring: An Examination of Similarities and Differences in How Male and Female Professional Athletes are Using Twitter | 2016 | 5 |
| 8 | 2016 | 19 | |
| 9 | 2016 | 6 | |
| 10 | 2016 | 42 | |
| 11 | YouTube vloggers' influence on consumer luxury brand perceptions and intentionsbreakdown → | 2016 | 670 |
| 12 | 2016 | 87 | |
| 13 | 2014 | 18 | |
| 14 | 2014 | 43 | |
| 15 | 2014 | 24 | |
| 16 | 2013 | 102 |
About Brandi Watkins
Brandi Watkins is a scholar working on Communication, Gender Studies and Marketing, having authored 16 papers that have together received 1.1k indexed citations. Recurring topics across this work include Sports, Gender, and Society (7 papers), Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Public Relations and Crisis Communication (4 papers), Sport and Mega-Event Impacts (3 papers), Media Influence and Health (3 papers), Marketing and Advertising Strategies (3 papers) and Web and Library Services (3 papers). The work is most often cited by research in Marketing (513 citations), Communication (189 citations) and Literature and Literary Theory (230 citations). Brandi Watkins has collaborated with scholars based in United States. Frequent co-authors include Jung Eun Lee, William J. Gonzenbach, Regina Lewis and Stephanie A. Smith. Their work appears in journals such as Journal of Business Research, Public Relations Review and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.