Isha Sharma

436 total citations
23 papers, 303 citations indexed

About

Isha Sharma is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Isha Sharma has authored 23 papers receiving a total of 303 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Information Systems and Management. Recurrent topics in Isha Sharma's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers). Isha Sharma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Technology Adoption and User Behaviour (4 papers). Isha Sharma collaborates with scholars based in India, Canada and United States. Isha Sharma's co-authors include Kokil Jain, Abhishek Behl, Gurinder Singh, Meena Chavan, Zuopeng Zhang, Ritu Gupta, Vijay Pereira, Mihalis Giannakis, Abdullah M. Baabdullah and Yogesh K. Dwivedi and has published in prestigious journals such as Journal of Business Research, BMJ Open and Journal of Consumer Marketing.

In The Last Decade

Isha Sharma

20 papers receiving 291 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Isha Sharma India 10 158 118 48 48 45 23 303
Jing Luan China 12 106 0.7× 97 0.8× 57 1.2× 20 0.4× 28 0.6× 19 321
Soyeon Kwon South Korea 9 152 1.0× 180 1.5× 46 1.0× 87 1.8× 23 0.5× 17 329
Taylor Jing Wen United States 12 180 1.1× 142 1.2× 31 0.6× 14 0.3× 63 1.4× 24 310
Yixing Chen United States 7 143 0.9× 83 0.7× 36 0.8× 20 0.4× 57 1.3× 15 317
Aimee Riedel Australia 11 135 0.9× 156 1.3× 44 0.9× 39 0.8× 32 0.7× 25 320
Hayoung Sally Lim United States 13 183 1.2× 80 0.7× 39 0.8× 27 0.6× 26 0.6× 22 305
Saba Salehi-Esfahani United States 8 328 2.1× 102 0.9× 136 2.8× 51 1.1× 37 0.8× 8 440
Sabita Mahapatra India 8 247 1.6× 90 0.8× 92 1.9× 61 1.3× 15 0.3× 17 351
Martin Waiguny Austria 12 285 1.8× 200 1.7× 72 1.5× 80 1.7× 17 0.4× 21 472
Ebtesam Abdullah Alzeiby Saudi Arabia 8 121 0.8× 76 0.6× 62 1.3× 14 0.3× 41 0.9× 20 283

Countries citing papers authored by Isha Sharma

Since Specialization
Citations

This map shows the geographic impact of Isha Sharma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Isha Sharma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Isha Sharma more than expected).

Fields of papers citing papers by Isha Sharma

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Isha Sharma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Isha Sharma. The network helps show where Isha Sharma may publish in the future.

Co-authorship network of co-authors of Isha Sharma

This figure shows the co-authorship network connecting the top 25 collaborators of Isha Sharma. A scholar is included among the top collaborators of Isha Sharma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Isha Sharma. Isha Sharma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Sharma, Kashish, et al.. (2024). Speech-to-Text Conversion and Text Summarization. 536–541.
3.
4.
Sarkar, Abhigyan, Juhi Gahlot Sarkar, Kokil Jain, & Isha Sharma. (2023). Deciphering factors that make a narcissistically loved salon brand. International Journal of Retail & Distribution Management. 51(11). 1497–1515. 3 indexed citations
5.
Sharma, Isha, Kokil Jain, Abhishek Behl, et al.. (2023). Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness. Internet Research. 33(5). 1727–1749. 22 indexed citations
6.
7.
Sharma, Isha, Kokil Jain, & Abhishek Behl. (2022). Motives of the self and brand hate. Journal of Consumer Marketing. 39(7). 708–725. 10 indexed citations
8.
Aftab, Wafa, Mishal Khan, Afifah Rahman-Shepherd, et al.. (2021). Variations in regulations to control standards for training and licensing of physicians: a multi-country comparison. Human Resources for Health. 19(1). 91–91. 13 indexed citations
9.
Sharma, Isha, Kokil Jain, & Ritu Gupta. (2021). The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM. Journal of Asia Business Studies. 16(4). 652–675. 24 indexed citations
10.
Jain, Kokil, et al.. (2021). An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India. RePEc: Research Papers in Economics. 12(2). 1–22. 1 indexed citations
11.
Jain, Kokil, Isha Sharma, & Abhishek Behl. (2021). Voice of the stars - exploring the outcomes of online celebrity activism. Journal of Strategic Marketing. 32(7). 842–863. 12 indexed citations
12.
Behl, Abhishek, Meena Chavan, Kokil Jain, et al.. (2021). The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations. International Journal of Manpower. 43(2). 569–586. 46 indexed citations
13.
Sharma, Isha, Kokil Jain, & Gurinder Singh. (2020). Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability. Online Information Review. 44(7). 1421–1441. 13 indexed citations
14.
Arti, K., et al.. (2020). Accountability, secrecy, and innovation in AI-enabled clinical decision software. Journal of Law and the Biosciences. 7(1). 2 indexed citations
15.
Sharma, Isha & Kokil Jain. (2020). Negative eWOM on social media: role of individual, contextual and social determinants. International Journal of Internet Marketing and Advertising. 14(4). 377–377. 1 indexed citations
16.
Sharma, Isha, Kokil Jain, & Abhishek Behl. (2020). Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment. Journal of Business Research. 121. 696–712. 45 indexed citations
17.
Jain, Kokil & Isha Sharma. (2019). Negative outcomes of positive brand relationships. Journal of Consumer Marketing. 36(7). 986–1002. 64 indexed citations
18.
Sharma, Isha, et al.. (2018). Social Media and Work-Life Balance Among Corporate Employees. 8(1). 65–70. 6 indexed citations
19.
Singh, Gurinder, Kokil Jain, & Isha Sharma. (2018). An Empirical Study Of Factors Determining Wearable Fitness Tracker Continuance Among Actual Users. International Journal of Technology Marketing. 13(1). 1–1. 2 indexed citations
20.
Jain, Kokil, Isha Sharma, & Gurinder Singh. (2018). An empirical study of factors determining wearable fitness tracker continuance among actual users. International Journal of Technology Marketing. 13(1). 83–83. 27 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026