Carrie La Ferle

1.8k total citations
50 papers, 1.3k citations indexed

About

Carrie La Ferle is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Carrie La Ferle has authored 50 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Sociology and Political Science, 28 papers in Marketing and 14 papers in Gender Studies. Recurrent topics in Carrie La Ferle's work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (13 papers) and Media, Gender, and Advertising (12 papers). Carrie La Ferle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (13 papers) and Media, Gender, and Advertising (12 papers). Carrie La Ferle collaborates with scholars based in United States, Israel and South Korea. Carrie La Ferle's co-authors include Steven M. Edwards, Sidharth Muralidharan, Wei‐Na Lee, Sejung Marina Choi, Jungsun Ahn, Kara Chan, Mariko Morimoto, Yutaka Mizuno, Yongjun Sung and Hye Jin Yoon and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Business Research and International Journal of Environmental Research and Public Health.

In The Last Decade

Carrie La Ferle

49 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Carrie La Ferle United States 20 779 761 221 173 167 50 1.3k
Clinton Amos United States 15 683 0.9× 868 1.1× 173 0.8× 156 0.9× 147 0.9× 35 1.4k
Julie Guidry Moulard United States 12 1.2k 1.5× 932 1.2× 211 1.0× 196 1.1× 237 1.4× 24 1.7k
Jill Avery United States 10 690 0.9× 718 0.9× 123 0.6× 141 0.8× 215 1.3× 41 1.1k
Shekhar Misra United States 10 592 0.8× 665 0.9× 177 0.8× 143 0.8× 224 1.3× 18 1.3k
Jeremy J. Sierra United States 22 757 1.0× 871 1.1× 228 1.0× 187 1.1× 402 2.4× 50 1.5k
Bruce A. Huhmann United States 20 453 0.6× 638 0.8× 107 0.5× 159 0.9× 127 0.8× 49 1.3k
Brandi Watkins United States 10 852 1.1× 513 0.7× 198 0.9× 125 0.7× 101 0.6× 16 1.1k
Veronica L. Thomas United States 17 640 0.8× 520 0.7× 117 0.5× 130 0.8× 97 0.6× 50 991
Hyokjin Kwak United States 22 740 0.9× 1.0k 1.3× 78 0.4× 191 1.1× 294 1.8× 42 1.5k
Candice R. Hollenbeck United States 13 631 0.8× 541 0.7× 105 0.5× 175 1.0× 212 1.3× 22 1.0k

Countries citing papers authored by Carrie La Ferle

Since Specialization
Citations

This map shows the geographic impact of Carrie La Ferle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carrie La Ferle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carrie La Ferle more than expected).

Fields of papers citing papers by Carrie La Ferle

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carrie La Ferle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carrie La Ferle. The network helps show where Carrie La Ferle may publish in the future.

Co-authorship network of co-authors of Carrie La Ferle

This figure shows the co-authorship network connecting the top 25 collaborators of Carrie La Ferle. A scholar is included among the top collaborators of Carrie La Ferle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carrie La Ferle. Carrie La Ferle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ferle, Carrie La, et al.. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising. 46(3). 396–410.
2.
Ferle, Carrie La, et al.. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising. 45(4). 441–455. 1 indexed citations
3.
Muralidharan, Sidharth, et al.. (2024). Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness. International Journal of Advertising. 44(2). 213–234. 8 indexed citations
4.
Xie, Quan, Sidharth Muralidharan, Steven M. Edwards, & Carrie La Ferle. (2023). Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z. Journal of Interactive Advertising. 23(4). 356–373. 27 indexed citations
5.
Muralidharan, Sidharth, et al.. (2023). The Digitalization of Religion: Smartphone Use and Subjective Well‐Being during COVID‐19. Journal for the Scientific Study of Religion. 62(1). 144–163. 1 indexed citations
6.
Muralidharan, Sidharth, et al.. (2023). “Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts. International Journal of Advertising. 43(1). 125–148. 14 indexed citations
7.
Muralidharan, Sidharth, et al.. (2022). The Importance of Spiritual Consumption, Religious Expression and Subjective Well-Being among Christians in the US during COVID-19. Journal of Religion and Health. 61(2). 1719–1733. 5 indexed citations
8.
9.
Muralidharan, Sidharth & Carrie La Ferle. (2020). Would Shaming or Instilling Hope in Indian Bystanders Lead to Positive Reporting Intentions? Examining the Impact of Emotional Appeals and Perceived Social Support in Domestic Violence Prevention PSAs. Journal of Nonprofit & Public Sector Marketing. 34(2). 228–246. 2 indexed citations
10.
Ferle, Carrie La & Sidharth Muralidharan. (2019). Religion in Domestic Violence Prevention PSAs: The Role of Religiosity in Motivating Christian Bystanders to Intervene. Journal for the Scientific Study of Religion. 58(4). 874–890. 11 indexed citations
11.
Ferle, Carrie La, Sidharth Muralidharan, & eunjin Kim. (2019). Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India. Journal of Advertising. 48(5). 555–568. 22 indexed citations
12.
Ahn, Jungsun, Carrie La Ferle, & Doohwang Lee. (2016). Language and advertising effectiveness: code-switching in the Korean marketplace. International Journal of Advertising. 36(3). 477–495. 23 indexed citations
13.
Yoon, Hye Jin, Carrie La Ferle, & Steven M. Edwards. (2016). Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior. Journal of Current Issues & Research in Advertising. 38(1). 1–16. 5 indexed citations
14.
Edwards, Steven M. & Carrie La Ferle. (2009). Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsers?. Journal of Promotion Management. 15(1-2). 22–35. 54 indexed citations
15.
Ferle, Carrie La, et al.. (2008). Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions. Journal of Global Marketing. 21(3). 191–205. 38 indexed citations
16.
Ferle, Carrie La. (2005). The proceedings of the 2005 conference of the American Academy of Advertising. 1 indexed citations
17.
Ferle, Carrie La & Sejung Marina Choi. (2005). The Importance of Perceived Endorser Credibility in South Korean Advertising. Journal of Current Issues & Research in Advertising. 27(2). 67–81. 111 indexed citations
18.
Lee, Jinkook, Jerome D. Williams, & Carrie La Ferle. (2004). Diversity in advertising: A summary and research agenda. 3–20. 3 indexed citations
19.
Ferle, Carrie La & Wei‐Na Lee. (2003). Attitudes Toward Advertising. Journal of International Consumer Marketing. 15(2). 5–23. 35 indexed citations
20.
Edwards, Steven M. & Carrie La Ferle. (2000). Cross Media Promotion of the Internet in Television Commercials. Journal of Current Issues & Research in Advertising. 22(1). 1–12. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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