Subhadip Roy

1.8k total citations
71 papers, 1.2k citations indexed

About

Subhadip Roy is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Subhadip Roy has authored 71 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 49 papers in Marketing, 32 papers in Sociology and Political Science and 17 papers in Gender Studies. Recurrent topics in Subhadip Roy's work include Consumer Behavior in Brand Consumption and Identification (40 papers), Digital Marketing and Social Media (29 papers) and Media, Gender, and Advertising (14 papers). Subhadip Roy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Digital Marketing and Social Media (29 papers) and Media, Gender, and Advertising (14 papers). Subhadip Roy collaborates with scholars based in India, United States and United Kingdom. Subhadip Roy's co-authors include Varsha Jain, Aditya Shankar Mishra, S. Sreejesh, Ainsworth Anthony Bailey, Luciana de Araújo Gil, Raj Sethuraman, Rekha Attri, Shilpa Bagdare, Abhijit Guha and Abhijit Biswas and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of International Business Studies.

In The Last Decade

Subhadip Roy

64 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Subhadip Roy India 22 881 754 290 207 137 71 1.2k
Angeline G. Close United States 16 735 0.8× 574 0.8× 196 0.7× 126 0.6× 199 1.5× 26 1.1k
Sommer Kapitan New Zealand 15 929 1.1× 696 0.9× 139 0.5× 148 0.7× 141 1.0× 23 1.5k
Christy Ashley United States 12 778 0.9× 1.1k 1.5× 287 1.0× 66 0.3× 353 2.6× 22 1.5k
Manuel Alonso Dos Santos Chile 21 400 0.5× 561 0.7× 333 1.1× 153 0.7× 162 1.2× 90 1.1k
Angela R. Dobele Australia 15 409 0.5× 635 0.8× 175 0.6× 81 0.4× 149 1.1× 39 1.1k
Martin Benkenstein Germany 19 729 0.8× 779 1.0× 507 1.7× 116 0.6× 257 1.9× 37 1.3k
Civilai Leckie Australia 20 1.0k 1.2× 870 1.2× 469 1.6× 103 0.5× 243 1.8× 32 1.5k
Aron M. Levin United States 17 819 0.9× 489 0.6× 192 0.7× 150 0.7× 139 1.0× 26 1.2k
Ainsworth Anthony Bailey United States 21 826 0.9× 871 1.2× 265 0.9× 109 0.5× 499 3.6× 32 1.6k
Antonella Carù Italy 14 994 1.1× 721 1.0× 512 1.8× 80 0.4× 79 0.6× 28 1.5k

Countries citing papers authored by Subhadip Roy

Since Specialization
Citations

This map shows the geographic impact of Subhadip Roy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subhadip Roy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subhadip Roy more than expected).

Fields of papers citing papers by Subhadip Roy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Subhadip Roy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subhadip Roy. The network helps show where Subhadip Roy may publish in the future.

Co-authorship network of co-authors of Subhadip Roy

This figure shows the co-authorship network connecting the top 25 collaborators of Subhadip Roy. A scholar is included among the top collaborators of Subhadip Roy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Subhadip Roy. Subhadip Roy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kaur, Jaspreet, et al.. (2025). Assessing the effect of mindful consumption towards residents’ well-being with the mediation of brand loyalty and self-brand connection in tourism. Tourism Recreation Research. 51(1). 167–187. 1 indexed citations
2.
Sreejesh, S. & Subhadip Roy. (2024). Ethicality in B2B Service Delivery: Examining the Impact of Individual and Organisational Ethics on Firm Performance Through Ethical Leadership and Climate. Journal of Business Ethics. 198(3). 695–714. 1 indexed citations
3.
Dutta, Tanusree, et al.. (2024). Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking. Journal of Business and Industrial Marketing. 39(12). 2699–2715. 1 indexed citations
4.
Roy, Subhadip, et al.. (2024). Circular value creation through environmental entrepreneurship initiatives: A case‐based exploration. Business Strategy and the Environment. 33(5). 3811–3831. 11 indexed citations
5.
Roy, Subhadip, Aditya Shankar Mishra, & Ainsworth Anthony Bailey. (2023). Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision. Psychology and Marketing. 41(4). 802–818. 5 indexed citations
6.
Kotler, Philip, et al.. (2023). Perspectives in Marketing, Innovation and Strategy.
7.
Roy, Subhadip. (2023). Impact of college students' attitudes on their engagement in sports activities. International Journal of Physical Education Sports and Health. 10(6). 21–23.
8.
Roy, Subhadip, et al.. (2022). MEMORABLE TOURISM EXPERIENCES (MTE): INTEGRATING ANTECEDENTS, CONSEQUENCES AND MODERATING FACTOR. Tourism and hospitality management. 28(1). 29–59. 12 indexed citations
9.
Roy, Subhadip, et al.. (2019). Service quality versus service experience: An empirical examination of the consequential effects in B2B services. Industrial Marketing Management. 82. 52–69. 86 indexed citations
10.
Roy, Subhadip. (2017). APP ADOPTION AND SWITCHING BEHAVIOR: APPLYING THE EXTENDED TAM IN SMARTPHONE APP USAGE. Journal of Information Systems and Technology Management. 14(2). 239–261. 29 indexed citations
11.
Roy, Subhadip. (2016). Meaning transfer in celebrity endorsements: an explanation using metaphors. Journal of Marketing Communications. 24(8). 843–862. 47 indexed citations
12.
Roy, Subhadip & Shilpa Bagdare. (2015). The Role of Country of Origin in Celebrity Endorsements: Integrating Effects of Brand Familiarity. Journal of Global Marketing. 28(3-5). 133–151. 22 indexed citations
13.
Roy, Subhadip, et al.. (2015). Female, married and endorsing: integrating celebrity marital status, role congruence and credibility. Journal of Strategic Marketing. 25(1). 14–30. 1 indexed citations
14.
Roy, Subhadip, et al.. (2015). Renault Duster: dusting away competition or facing a dust storm?. Emerald Emerging Markets Case Studies. 5(3). 1–9. 2 indexed citations
15.
Jain, Varsha, et al.. (2013). Effect of colour and relative product size (RPS) on consumer attitudes. 1(1). 41–58. 1 indexed citations
16.
Soni, Ravindra, et al.. (2010). Diversification of nitrogen fixing bacterial community using nifH gene as a biomarker in different geographical soils of Western Indian Himalayas.. PubMed. 31(5). 553–6. 4 indexed citations
17.
Jain, Varsha, et al.. (2010). Differential Effect Of National Vs. Regional Celebrities On Consumer Attitudes. Management and Marketing. 5(4). 5 indexed citations
18.
Roy, Subhadip, et al.. (2010). Work and Fertility Linkage in Women: A Study in Bhubaneswar City. University of Zagreb University Computing Centre (SRCE). 13(2). 39–53. 1 indexed citations
19.
Roy, Subhadip, et al.. (2010). Ecoism: Awareness among Customers and its Impact on Buying. 5(1). 68–75.
20.
Roy, Subhadip, et al.. (2009). Celebrity Endorsements and Brand Personality. ACR Asia-Pacific Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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