Xiaotong Li

4.5k total citations · 3 hit papers
91 papers, 3.2k citations indexed

About

Xiaotong Li is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Xiaotong Li has authored 91 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 21 papers in Marketing and 17 papers in Strategy and Management. Recurrent topics in Xiaotong Li's work include Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Digital Platforms and Economics (10 papers). Xiaotong Li is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (13 papers) and Digital Platforms and Economics (10 papers). Xiaotong Li collaborates with scholars based in China, United States and United Kingdom. Xiaotong Li's co-authors include Yue Guo, Lin Zhang, Yuan Sun, Kun Nie, Xiang Shao, Zhen Shao, Peng Zhu, Feifei Yu, Zhen Shao and James T. Simpson and has published in prestigious journals such as Biomaterials, Communications of the ACM and Energy Policy.

In The Last Decade

Xiaotong Li

81 papers receiving 3.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

2019 673 citations Yuan Sun, Xiang Shao et al. Electronic Commerce Research and Applications profile →
Antecedents of trust and continuance intention in mobile payment platforms: The moderating effect of gender

2018 316 citations Zhen Shao, Lin Zhang et al. Electronic Commerce Research and Applications profile →
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku

2024 38 citations Yihan Zhang, Qian Chen et al. Journal of Retailing and Consumer Services profile →

Peers

Xiaotong Li

SPS

MARKE

ISM

MIS

Hangjung Zo South Korea

Savvas Papagiannidis United Kingdom

Teck-Soon Hew Malaysia

Elaheh Yadegaridehkordi Malaysia

Xu Xin China

Kuttimani Tamilmani United Kingdom

Ramakrishnan Raman India

Mohammad Hossein Jarrahi United States

Yue Guo China

Jun-Jie Hew Malaysia

Hangjung Zo South Korea

Xiaotong Li

1.2k ×0.9

SPS

786 ×0.7

MARKE

1.4k ×1.5

ISM

355 ×0.9

360 ×0.9

MIS

Citations per year, relative to Xiaotong Li Xiaotong Li (= 1×) peers Hangjung Zo

Countries citing papers authored by Xiaotong Li

Since Specialization

Citations

This map shows the geographic impact of Xiaotong Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaotong Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaotong Li more than expected).

Fields of papers citing papers by Xiaotong Li

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaotong Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaotong Li. The network helps show where Xiaotong Li may publish in the future.

Co-authorship network of co-authors of Xiaotong Li

This figure shows the co-authorship network connecting the top 25 collaborators of Xiaotong Li. A scholar is included among the top collaborators of Xiaotong Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaotong Li. Xiaotong Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Li, Xiaotong, et al.. (2025). Research on the influence of technological innovation on regional economic growth based on neural network in Shaanxi, China. International Journal of Innovation Science. 17(6). 1383–1402.

Lin, Li, Xiaotong Li, Junhao Pan, & Hoi‐Wing Chan. (2025). Measuring Happiness Orientations: Measurement Invariance and Latent Mean Differences Across Countries, Ages, and Sex. Journal of Personality Assessment. 108(2). 145–157. 1 indexed citations

Wang, Yang, Hang Zou, Junyang Huang, et al.. (2025). Clearance of senescent vascular smooth muscle cells retards aging-related restenosis following bioresorbable scaffolds implantation. Biomaterials. 321. 123312–123312. 2 indexed citations

Li, Xiaotong, Sen Zhang, Peng Ren, et al.. (2025). Genome-wide association and genomic selection studies on feed efficiency with fishmeal-free feed in large yellow croaker (Larimichthys crocea). Aquaculture. 607. 742632–742632. 2 indexed citations

Zhang, Yihan, et al.. (2024). How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku. Journal of Retailing and Consumer Services. 78. 103793–103793. 38 indexed citations breakdown →

Li, Jing & Xiaotong Li. (2024). Coopetition in social commerce: What influences livestreaming knowledge sharing in agricultural clusters?. Electronic Commerce Research and Applications. 64. 101383–101383. 2 indexed citations

Li, Xiaotong, et al.. (2024). Anthropomorphism of service-oriented AI and customers’ propensity for value co-creation. Marketing Intelligence & Planning. 43(1). 50–72. 10 indexed citations

Li, Xiaotong, et al.. (2024). Developmental Trajectory of Depressive Symptoms among Left-behind Children in Rural China: The Roles of Family Adversity and Personal Growth Initiative. Journal of Youth and Adolescence. 54(2). 339–353. 2 indexed citations

Lau, Dora C., et al.. (2024). Top management team faultline size and family firm performance. The British Accounting Review. 57(4). 101465–101465.

10.

Li, Xiaotong & Young‐Sook Lee. (2024). Customer Segmentation Marketing Strategy Based on Big Data Analysis and Clustering Algorithm. Journal of Cases on Information Technology. 26(1). 1–16. 6 indexed citations

11.

Zhang, Lin, et al.. (2024). Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels. Electronic Commerce Research and Applications. 68. 101469–101469. 5 indexed citations

12.

Li, Xiaotong, Robert J. Kauffman, & Kwansoo Kim. (2023). Within and Beyond Firm Boundaries: Can Strategic Digitalization and Cross-Firm Information Integration Lessen Complex Uncertainty?. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 2 indexed citations

13.

Du, Shan & Xiaotong Li. (2023). A New Hybrid Hermeneutic-Fuzzy-DANP Model Based Key Influencing Factors Evaluation and Ranking of Soft Science Institute. International Journal of Fuzzy Systems. 25(8). 3016–3035. 2 indexed citations

14.

Li, Xiaotong, et al.. (2022). The Effects of Job Demands and Job Resources on Miners’ Unsafe Behavior—The Mediating and Moderating Role of a Sense of Calling. Sustainability. 14(21). 14294–14294. 3 indexed citations

15.

Wu, Xun, et al.. (2022). Government dissemination of epidemic information as a policy instrument during COVID-19 pandemic: Evidence from Chinese cities. Cities. 125. 103658–103658. 14 indexed citations

16.

Zhang, Lin, Zhen Shao, Xiaotong Li, & Yuqiang Feng. (2020). Gamification and online impulse buying: The moderating effect of gender and age. International Journal of Information Management. 61. 102267–102267. 148 indexed citations

17.

Han, Xinxin, et al.. (2020). Performance of China’s new medical licensing examination for rural general practice. BMC Medical Education. 20(1). 314–314. 8 indexed citations

18.

Xu, Guangquan, Xiaotong Li, Kaitai Liang, et al.. (2019). SoProtector: Safeguard Privacy for Native SO Files in Evolving Mobile IoT Applications. IEEE Internet of Things Journal. 7(4). 2539–2552. 18 indexed citations

19.

Sun, Yuan, Xiang Shao, Xiaotong Li, Yue Guo, & Kun Nie. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications. 37. 100886–100886. 673 indexed citations breakdown →

20.

Le‐Nguyen, Khuong, et al.. (2018). Study of the Relationship among Mobile Payment (Fintech), Creating Shared Value, and Corporate Reputation: Evidence in Korea, US, and China. Journal of the Association for Information Systems. 38. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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