Carter A. Mandrik
- Marketing top 5%
- Sociology and Political Science top 10%
- Management, Monitoring, Policy and Law top 10%
- Organizational Behavior and Human Resource Management top 10%
- Information Systems and Management top 10%
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Environmental Sustainability in Business (3 papers)Cultural Differences and Values (2 papers)
In The Last Decade
Carter A. Mandrik
9 papers receiving 353 citations
Peers
Comparison fields: 5 of 66
- Marketing 225
- Sociology and Political Science 159
- Management, Monitoring, Policy and Law 66
- Organizational Behavior and Human Resource Management 63
- Information Systems and Management 49
Countries citing papers authored by Carter A. Mandrik
This map shows the geographic impact of Carter A. Mandrik's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carter A. Mandrik with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carter A. Mandrik more than expected).
Fields of papers citing papers by Carter A. Mandrik
This network shows the impact of papers produced by Carter A. Mandrik. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carter A. Mandrik. The network helps show where Carter A. Mandrik may publish in the future.
Co-authorship network of co-authors of Carter A. Mandrik
This figure shows the co-authorship network connecting the top 25 collaborators of Carter A. Mandrik. A scholar is included among the top collaborators of Carter A. Mandrik based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carter A. Mandrik. Carter A. Mandrik is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 54 | |
| 3 | 73 | |
| 4 | 0 | |
| 5 | 10 | |
| 6 | Exploring the Concept and Measurement of General Risk Aversion | 113 |
| 7 | 74 | |
| 8 | Intergenerational Influence in Mothers and Young Adult Daughters | 6 |
| 9 | Discerning Store Brand Users From Value Consciousness Consumers: the Role of Prestige Sensitivity and Need For Cognition | 31 |
| 10 | Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice | 18 |
About Carter A. Mandrik
Carter A. Mandrik is a scholar working on Marketing, General Decision Sciences and Applied Psychology, having authored 10 papers that have together received 380 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Environmental Sustainability in Business (3 papers) and Cultural Differences and Values (2 papers). The work is most often cited by research in Marketing (225 citations), Information Systems and Management (49 citations) and Organizational Behavior and Human Resource Management (63 citations). Carter A. Mandrik has collaborated with scholars based in Türkiye, Austria and Bulgaria. Frequent co-authors include Yeqing Bao, Edward F. Fern, Sijun Wang and Ahmet Ekici. Their work appears in journals such as Psychology and Marketing, Journal of Consumer Marketing and Marketing Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.