W. Wayne Talarzyk
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 5%
- Economics and Econometrics top 10%
- Co-authors
- Frank M. BassRobert E. WidingJagdish N. ShethRoger D. BlackwellDouglass K. HawesMarjorie WallJames F. EngelHeiko Falk
- Topics
- Consumer Behavior in Brand Consumption and Identification (5 papers)Consumer Retail Behavior Studies (4 papers)Customer Service Quality and Loyalty (3 papers)
- Partner nations
- United StatesAustraliaCanada
In The Last Decade
W. Wayne Talarzyk
28 papers receiving 432 citations
Peers
Comparison fields: 5 of 70
- Marketing 330
- Sociology and Political Science 169
- Organizational Behavior and Human Resource Management 141
- Information Systems and Management 94
- Economics and Econometrics 84
Countries citing papers authored by W. Wayne Talarzyk
This map shows the geographic impact of W. Wayne Talarzyk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by W. Wayne Talarzyk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites W. Wayne Talarzyk more than expected).
Fields of papers citing papers by W. Wayne Talarzyk
This network shows the impact of papers produced by W. Wayne Talarzyk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by W. Wayne Talarzyk. The network helps show where W. Wayne Talarzyk may publish in the future.
Co-authorship network of co-authors of W. Wayne Talarzyk
This figure shows the co-authorship network connecting the top 25 collaborators of W. Wayne Talarzyk. A scholar is included among the top collaborators of W. Wayne Talarzyk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with W. Wayne Talarzyk. W. Wayne Talarzyk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 11 | |
| 2 | The ADE scales: measures of accuracy, difficulty, and effort for evaluating decision aids and information formats | 1 |
| 3 | 26 | |
| 4 | Electronic systems and the consumer | 4 |
| 5 | 5 | |
| 6 | Cases and exercises in marketing | 1 |
| 7 | Videotex and Consumer Behavior | 1 |
| 8 | Shaping Public Opinion: Personal Sources of Information on a Major Political Issue | 5 |
| 9 | 2 | |
| 10 | 2 | |
| 11 | 7 | |
| 12 | Cases for analysis in marketing | 1 |
| 13 | Consumer Decisions to Reduce Or Stop Using Products and Services: Preliminary Results of a Nationwide Study | 5 |
| 14 | Relationships Between Consumers' Shopping and Leisure Activities and Their Attitudes Toward the Energy Crisis: a Cross Sectional Study | 1 |
| 15 | Consumer Satisfactions From Leisure Time Pursuits | 11 |
| 16 | 157 | |
| 17 | 68 | |
| 18 | Relative contribution of perceived instrumentality and value importance components in determining attitudes / BEBR No. 15 | 4 |
| 19 | Cases in Promotional Strategy | 1 |
| 20 | An empirical study of an attitude model for the prediction of individual brand preference for consumer products | 3 |
About W. Wayne Talarzyk
W. Wayne Talarzyk is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Museology, having authored 31 papers that have together received 530 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (3 papers). The work is most often cited by research in Marketing (330 citations), General Decision Sciences (39 citations) and Tourism, Leisure and Hospitality Management (32 citations). W. Wayne Talarzyk has collaborated with scholars based in United States, Australia and Canada. Frequent co-authors include Frank M. Bass, Robert E. Widing, Jagdish N. Sheth, Roger D. Blackwell, Douglass K. Hawes, Marjorie Wall, James F. Engel, Heiko Falk, Murray Young and Paul Sauer. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.