Homer E. Spence

554 total citations
5 papers, 409 citations indexed

About

Homer E. Spence is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Homer E. Spence has authored 5 papers receiving a total of 409 indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Information Systems and Management. Recurrent topics in Homer E. Spence's work include Ethics in Business and Education (1 paper), Merger and Competition Analysis (1 paper) and Consumer Retail Behavior Studies (1 paper). Homer E. Spence is often cited by papers focused on Ethics in Business and Education (1 paper), Merger and Competition Analysis (1 paper) and Consumer Retail Behavior Studies (1 paper). Homer E. Spence collaborates with scholars based in United States. Homer E. Spence's co-authors include Roger D. Blackwell, James F. Engel, Julian L. Simon and Reza Moinpour and has published in prestigious journals such as Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Homer E. Spence

5 papers receiving 327 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Homer E. Spence United States 5 273 125 106 100 44 5 409
Joseph N. Fry Canada 10 367 1.3× 122 1.0× 97 0.9× 45 0.5× 67 1.5× 12 479
Harold W. Berkman United States 7 176 0.6× 145 1.2× 121 1.1× 54 0.5× 26 0.6× 14 385
Ronald J. Dornoff United States 7 257 0.9× 97 0.8× 113 1.1× 117 1.2× 61 1.4× 12 470
Theo B.C. Poiesz Netherlands 9 202 0.7× 138 1.1× 97 0.9× 69 0.7× 18 0.4× 21 358
Secil Tuncalp Türkiye 9 212 0.8× 107 0.9× 143 1.3× 47 0.5× 19 0.4× 23 418
W. Wayne Talarzyk United States 10 330 1.2× 169 1.4× 141 1.3× 94 0.9× 84 1.9× 31 530
Chem L. Narayana United States 10 209 0.8× 114 0.9× 85 0.8× 25 0.3× 71 1.6× 13 456
Henry O. Pruden United States 11 90 0.3× 74 0.6× 170 1.6× 35 0.3× 17 0.4× 29 373
Thomas C. Boyd United States 9 216 0.8× 227 1.8× 45 0.4× 45 0.5× 63 1.4× 11 422
Neil Barnard United Kingdom 8 358 1.3× 158 1.3× 114 1.1× 18 0.2× 37 0.8× 10 463

Countries citing papers authored by Homer E. Spence

Since Specialization
Citations

This map shows the geographic impact of Homer E. Spence's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Homer E. Spence with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Homer E. Spence more than expected).

Fields of papers citing papers by Homer E. Spence

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Homer E. Spence. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Homer E. Spence. The network helps show where Homer E. Spence may publish in the future.

Co-authorship network of co-authors of Homer E. Spence

This figure shows the co-authorship network connecting the top 25 collaborators of Homer E. Spence. A scholar is included among the top collaborators of Homer E. Spence based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Homer E. Spence. Homer E. Spence is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

5 of 5 papers shown
1.
Spence, Homer E. & Reza Moinpour. (1972). Fear Appeals in Marketing—A Social Perspective. Journal of Marketing. 36(3). 39–43. 32 indexed citations
2.
Spence, Homer E. & Julian L. Simon. (1972). Issues in the Economics of Advertising. Journal of Marketing. 36(1). 112–112. 63 indexed citations
3.
Spence, Homer E. & Reza Moinpour. (1972). Fear Appeals in Marketing. A Social Perspective. Journal of Marketing. 36(3). 39–39. 15 indexed citations
4.
Spence, Homer E., James F. Engel, & Roger D. Blackwell. (1970). Perceived Risk in Mail-Order and Retail Store Buying. Journal of Marketing Research. 7(3). 364–369. 205 indexed citations
5.
Spence, Homer E., James F. Engel, & Roger D. Blackwell. (1970). Perceived Risk in Mail-Order and Retail Store Buying. Journal of Marketing Research. 7(3). 364–364. 94 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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