Erik L. Olson

1.7k total citations
33 papers, 1.3k citations indexed

About

Erik L. Olson is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Erik L. Olson has authored 33 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Erik L. Olson's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (6 papers). Erik L. Olson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (6 papers). Erik L. Olson collaborates with scholars based in Norway, United States and Australia. Erik L. Olson's co-authors include Hans Mathias Thjømøe, Peggy Simcic Brønn, Robert E. Widing, Winfred Arthur, Harald Biong, Carl C. Anderson, Jen Schneider and W. Wayne Talarzyk and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Erik L. Olson

33 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Erik L. Olson Norway 18 889 451 255 191 177 33 1.3k
Sommer Kapitan New Zealand 15 929 1.0× 696 1.5× 256 1.0× 148 0.8× 189 1.1× 23 1.5k
Rukhsana Gul Gilal Pakistan 20 805 0.9× 366 0.8× 325 1.3× 75 0.4× 219 1.2× 39 1.2k
Naeem Gul Gilal Pakistan 21 1.0k 1.2× 546 1.2× 389 1.5× 80 0.4× 248 1.4× 49 1.6k
Nathalie Spielmann France 23 786 0.9× 510 1.1× 229 0.9× 50 0.3× 131 0.7× 54 1.5k
Philip J. Rosenberger Australia 22 1.1k 1.2× 1.1k 2.5× 239 0.9× 160 0.8× 114 0.6× 49 1.8k
Civilai Leckie Australia 20 1.0k 1.2× 870 1.9× 230 0.9× 103 0.5× 136 0.8× 32 1.5k
Joonas Rokka France 17 1.3k 1.4× 1.3k 2.8× 253 1.0× 111 0.6× 114 0.6× 34 2.1k
Faheem Gul Gilal Pakistan 24 1.2k 1.3× 636 1.4× 444 1.7× 92 0.5× 275 1.6× 80 2.0k
Ben Lowe United Kingdom 22 586 0.7× 492 1.1× 64 0.3× 69 0.4× 75 0.4× 51 1.1k
Cesare Amatulli Italy 24 1.3k 1.5× 689 1.5× 252 1.0× 40 0.2× 225 1.3× 59 1.8k

Countries citing papers authored by Erik L. Olson

Since Specialization
Citations

This map shows the geographic impact of Erik L. Olson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Erik L. Olson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Erik L. Olson more than expected).

Fields of papers citing papers by Erik L. Olson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Erik L. Olson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Erik L. Olson. The network helps show where Erik L. Olson may publish in the future.

Co-authorship network of co-authors of Erik L. Olson

This figure shows the co-authorship network connecting the top 25 collaborators of Erik L. Olson. A scholar is included among the top collaborators of Erik L. Olson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Erik L. Olson. Erik L. Olson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Olson, Erik L., et al.. (2022). A brand hegemony rejection explanation for digital piracy. European Journal of Marketing. 56(5). 1512–1531. 1 indexed citations
2.
Olson, Erik L.. (2022). Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word. Journal of Business Research. 144. 805–820. 11 indexed citations
3.
Schneider, Jen, et al.. (2018). “Convoluted Journeys”: Integrating Nonprofit Organizations and University Science. Society & Natural Resources. 32(3). 239–254. 1 indexed citations
4.
Olson, Erik L.. (2017). Lead market learning in the development and diffusion of electric vehicles. Journal of Cleaner Production. 172. 3279–3288. 30 indexed citations
5.
Olson, Erik L.. (2017). Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships. International Journal of Technology Marketing. 12(1). 23–23. 5 indexed citations
6.
Olson, Erik L.. (2016). The rationalization and persistence of organic food beliefs in the face of contrary evidence. Journal of Cleaner Production. 140. 1007–1013. 51 indexed citations
7.
Olson, Erik L.. (2015). The financial and environmental costs and benefits for Norwegian electric car subsidies: are they good public policy?. International Journal of Technology Policy and Management. 15(3). 277–277. 8 indexed citations
8.
Olson, Erik L.. (2015). Green innovation value chain frame of comparisons: market and public policy implications. International Journal of Technology Policy and Management. 15(2). 178–178. 9 indexed citations
9.
Olson, Erik L.. (2013). Green Innovation Value Chain analysis of PV solar power. Journal of Cleaner Production. 64. 73–80. 46 indexed citations
10.
Olson, Erik L.. (2013). Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. Journal of Product Innovation Management. 30(4). 782–793. 54 indexed citations
11.
Olson, Erik L.. (2012). It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice. Journal of the Academy of Marketing Science. 41(2). 171–184. 260 indexed citations
12.
Olson, Erik L.. (2012). “Outing” the supplier: implications for manufacturers and retailers. Journal of Product & Brand Management. 21(1). 47–52. 9 indexed citations
13.
Olson, Erik L. & Hans Mathias Thjømøe. (2011). Explaining and Articulating the Fit Construct in Sponsorship. Journal of Advertising. 40(1). 57–70. 141 indexed citations
14.
Olson, Erik L. & Hans Mathias Thjømøe. (2010). How bureaucrats and bean counters strangled General Motors by killing its brands. Journal of Product & Brand Management. 19(2). 103–113. 4 indexed citations
15.
Olson, Erik L. & Hans Mathias Thjømøe. (2009). Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising. Journal of the Academy of Marketing Science. 37(4). 504–515. 91 indexed citations
16.
Olson, Erik L. & Hans Mathias Thjømøe. (2003). The effects of peripheral exposure to information on brand preference. European Journal of Marketing. 37(1/2). 243–255. 66 indexed citations
17.
Olson, Erik L. & Robert E. Widing. (2002). Are interactive decision aids better than passive decision aids? A comparison with implications for information providers on the internet. Journal of Interactive Marketing. 16(2). 22–33. 47 indexed citations
18.
Olson, Erik L., et al.. (2001). Implementing the lead user method in a high technology firm: A longitudinal study of intentions versus actions. Journal of Product Innovation Management. 18(6). 388–395. 58 indexed citations
19.
Olson, Erik L.. (1995). How Magazine Articles Portrayed Advertising from 1900 to 1940. Journal of Advertising. 24(3). 41–54. 11 indexed citations
20.
Olson, Erik L., et al.. (1993). The ADE scales: measures of accuracy, difficulty, and effort for evaluating decision aids and information formats. e-publications@bond (Bond University). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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