Eric J. Karson

622 total citations
15 papers, 463 citations indexed

About

Eric J. Karson is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Eric J. Karson has authored 15 papers receiving a total of 463 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Eric J. Karson's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (6 papers). Eric J. Karson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (6 papers). Eric J. Karson collaborates with scholars based in United States, Canada and Latvia. Eric J. Karson's co-authors include Pradeep K. Korgaonkar, Donald R. Lichtenstein, Scot Burton, Robert J. Fisher, Daulatram B. Lund, Wenhong Luo, David Cook, Ishmael P. Akaah, Robert L. Nydick and William P. Wagner and has published in prestigious journals such as Journal of Consumer Research, Information & Management and Psychology and Marketing.

In The Last Decade

Eric J. Karson

15 papers receiving 407 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Eric J. Karson United States	8	338	236	131	76	45	15	463
Lisa Klein Pearo United States	4	147 0.4×	168 0.7×	64 0.5×	134 1.8×	22 0.5×	4	352
Ali Besharat United States	10	255 0.8×	217 0.9×	51 0.4×	92 1.2×	37 0.8×	24	420
Choongbeom Choi United States	14	325 1.0×	226 1.0×	43 0.3×	121 1.6×	35 0.8×	22	466
Mauricio Palmeira United States	12	221 0.7×	144 0.6×	25 0.2×	80 1.1×	57 1.3×	30	413
Frank Mathmann Australia	12	205 0.6×	210 0.9×	46 0.4×	57 0.8×	13 0.3×	35	374
Hong Yuan United States	12	191 0.6×	139 0.6×	33 0.3×	60 0.8×	16 0.4×	21	305
Byeong‐Joon Moon South Korea	11	313 0.9×	207 0.9×	73 0.6×	111 1.5×	6 0.1×	14	460
Jill Griffin United States	6	412 1.2×	153 0.6×	60 0.5×	221 2.9×	25 0.6×	11	537
Patricia Chew Singapore	5	272 0.8×	322 1.4×	107 0.8×	249 3.3×	5 0.1×	6	484
Neil Barnard United Kingdom	8	358 1.1×	158 0.7×	18 0.1×	114 1.5×	10 0.2×	10	463

Countries citing papers authored by Eric J. Karson

Since Specialization

Citations

This map shows the geographic impact of Eric J. Karson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric J. Karson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric J. Karson more than expected).

Fields of papers citing papers by Eric J. Karson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric J. Karson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric J. Karson. The network helps show where Eric J. Karson may publish in the future.

Co-authorship network of co-authors of Eric J. Karson

This figure shows the co-authorship network connecting the top 25 collaborators of Eric J. Karson. A scholar is included among the top collaborators of Eric J. Karson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric J. Karson. Eric J. Karson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Korgaonkar, Pradeep K., Maria Petrescu, & Eric J. Karson. (2015). Hispanic-Americans, Mobile Advertising and Mobile Services. Journal of Promotion Management. 21(1). 107–125. 4 indexed citations

Luo, Wenhong, David Cook, & Eric J. Karson. (2011). Search advertising placement strategy: Exploring the efficacy of the conventional wisdom. Information & Management. 48(8). 404–411. 11 indexed citations

Karson, Eric J., Matthew J. Liberatore, Wenhong Luo, et al.. (2010). The Current State of Analytics in the Corporation. RePEc: Research Papers in Economics. 1(2). 1–8. 4 indexed citations

Karson, Eric J.. (2008). Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'. International Journal of Internet Marketing and Advertising. 4(4). 362–362. 2 indexed citations

Korgaonkar, Pradeep K. & Eric J. Karson. (2007). The Influence of Perceived Product Risk on Consumers’ e-Tailer Shopping Preference. Journal of Business and Psychology. 22(1). 55–64. 49 indexed citations

Karson, Eric J., et al.. (2006). An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising. Journal of Current Issues & Research in Advertising. 28(2). 77–91. 39 indexed citations

Karson, Eric J. & Robert J. Fisher. (2005). Reexamining and extending the dual mediation hypothesis in an on‐line advertising context. Psychology and Marketing. 22(4). 333–351. 2 indexed citations

Karson, Eric J. & Robert J. Fisher. (2005). Predicting intentions to return to the Web site: Extending the dual mediation hypothesis. Journal of Interactive Marketing. 19(3). 2–14. 56 indexed citations

Karson, Eric J. & Pradeep K. Korgaonkar. (2001). An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model. Journal of Current Issues & Research in Advertising. 23(2). 53–72. 62 indexed citations

10.

Korgaonkar, Pradeep K., Eric J. Karson, & Daulatram B. Lund. (2001). Direct marketing: a comparison of Hispanic and non-Hispanic perspectives. International Journal of Advertising. 20(1). 25–47. 6 indexed citations

11.

Karson, Eric J., et al.. (2001). The Broadened Concept of Direct Marketing Advertising. 11(1). 2 indexed citations

12.

Korgaonkar, Pradeep K., Eric J. Karson, & Daulatram B. Lund. (2000). Hispanics and direct marketing advertising. Journal of Consumer Marketing. 17(2). 137–157. 44 indexed citations

13.

Korgaonkar, Pradeep K. & Eric J. Karson. (1997). Direct marketing advertising: The assents, the dissents,. Journal of Advertising Research. 37(5). 41–55. 18 indexed citations

14.

Korgaonkar, Pradeep K., Eric J. Karson, & Ishmael P. Akaah. (1997). Direct Marketing Advertising: The Assents, the Dissents, and the Ambivalents. Journal of Advertising Research. 37(5). 41–55. 6 indexed citations

15.

Lichtenstein, Donald R., Scot Burton, & Eric J. Karson. (1991). The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads. Journal of Consumer Research. 18(3). 380–380. 158 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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