Vikram Kumar
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Digital Marketing and Social Media 4
-
- Monetary Policy and Economic Impact 3
- Co-authors
- Ramakrishnan Raman (6 shared papers)Philipp A. Rauschnabel (1 shared paper)Jari Salo (1 shared paper)David L. Hughes (1 shared paper)Hajer Kéfi (1 shared paper)Yogesh K. Dwivedi (1 shared paper)Heikki Karjaluoto (1 shared paper)Jamie Carlson (1 shared paper)
- Journals
- International Journal of Information Management (1 paper)Technology in Society (1 paper)Economic Modelling (1 paper)International Journal of Industrial Organization (1 paper)Journal of Development Economics (1 paper)
- Partner nations
- IndiaUnited StatesPakistan
In The Last Decade
Vikram Kumar
12 papers receiving 1.2k citations
Vikram Kumar's Hit Papers
Peers
Comparison fields: 5 of 104
- Information Systems and Management 364
- Marketing 454
- Sociology and Political Science 792
- Human-Computer Interaction 73
- Demography 149
Countries citing papers authored by Vikram Kumar
This map shows the geographic impact of Vikram Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikram Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikram Kumar more than expected).
Fields of papers citing papers by Vikram Kumar
This network shows the impact of papers produced by Vikram Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikram Kumar. The network helps show where Vikram Kumar may publish in the future.
Co-authors
The 23 scholars most cited alongside Vikram Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Setting the future of digital and social media marketing research: Perspectives and research propositions Hit paper breakdown → | 2020 | 1257 |
| 2 | 2022 | 25 | |
| 3 | Exchange rate variability and international trade | 1992 | 17 |
| 4 | 2015 | 6 | |
| 5 | 2020 | 5 | |
| 6 | 2023 | 4 | |
| 7 | 2024 | 4 | |
| 8 | 2019 | 2 | |
| 9 | 1989 | 2 | |
| 10 | 2021 | 2 | |
| 11 | 2005 | 1 | |
| 12 | 2023 | 1 | |
| 13 | 2020 | 1 | |
| 14 | Essays on the economics of explicit collusion | 2013 | 1 |
| 15 | 2024 | 0 | |
| 16 | 2021 | 0 | |
| 17 | 2023 | 0 |
About Vikram Kumar
Vikram Kumar is a scholar working on Sociology and Political Science, General Economics, Econometrics and Finance, Marketing, Computer Science Applications and Strategy and Management, having authored 17 papers that have together received 1.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Online Learning and Analytics (3 papers), Monetary Policy and Economic Impact (3 papers), Digital Transformation in Industry (2 papers), Marketing and Advertising Strategies (1 paper), Merger and Competition Analysis (1 paper), Artificial Intelligence in Healthcare and Education (1 paper) and Blockchain Technology Applications and Security (1 paper). The work is most often cited by research in Information Systems and Management (364 citations), Marketing (454 citations), Sociology and Political Science (792 citations), Human-Computer Interaction (73 citations) and Demography (149 citations). Vikram Kumar has collaborated with scholars based in India, United States and Pakistan. Frequent co-authors include Ramakrishnan Raman, Philipp A. Rauschnabel, Jari Salo, David L. Hughes, Hajer Kéfi, Yogesh K. Dwivedi, Heikki Karjaluoto, Jamie Carlson, Gina A. Tran and Elvira Ismagilova. Their work appears in journals such as International Journal of Information Management, Technology in Society, Economic Modelling, International Journal of Industrial Organization and Journal of Development Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.