Victor A. Barger

1.4k total citations · 1 hit paper
12 papers, 898 citations indexed

About

Victor A. Barger is a scholar working on Sociology and Political Science, Marketing and Human-Computer Interaction. According to data from OpenAlex, Victor A. Barger has authored 12 papers receiving a total of 898 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Human-Computer Interaction. Recurrent topics in Victor A. Barger's work include Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (3 papers) and Virtual Reality Applications and Impacts (3 papers). Victor A. Barger is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (3 papers) and Virtual Reality Applications and Impacts (3 papers). Victor A. Barger collaborates with scholars based in United States, India and Philippines. Victor A. Barger's co-authors include James W. Peltier, Don E. Schultz, Lauren I. Labrecque, Joann Peck, Andrea Webb Luangrath, Ankit Mehrotra, Reeti Agarwal, Andrew J. Dahl and Andrea Webb and has published in prestigious journals such as Journal of Consumer Psychology, Journal of Research in Interactive Marketing and Marketing Education Review.

In The Last Decade

Victor A. Barger

12 papers receiving 853 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media and consumer engagement: a review and research agenda

2016 341 citations Victor A. Barger, James W. Peltier et al. Journal of Research in Interactive Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Victor A. Barger United States	8	587	477	269	184	113	12	898
Moutusy Maity India	13	516 0.9×	433 0.9×	259 1.0×	178 1.0×	65 0.6×	35	863
Hans Risselada Netherlands	11	612 1.0×	469 1.0×	196 0.7×	284 1.5×	94 0.8×	16	978
Shasha Zhou China	13	502 0.9×	255 0.5×	264 1.0×	117 0.6×	164 1.5×	25	731
Shyam Gopinath United States	7	879 1.5×	654 1.4×	168 0.6×	117 0.6×	146 1.3×	12	1.1k
Imène Ben Yahia Tunisia	8	510 0.9×	253 0.5×	455 1.7×	174 0.9×	66 0.6×	31	741
Bhasker Mukerji Canada	10	560 1.0×	270 0.6×	411 1.5×	118 0.6×	95 0.8×	16	981
Maik Eisenbeiß Germany	11	737 1.3×	607 1.3×	330 1.2×	281 1.5×	58 0.5×	18	1.1k
Zhao Pan China	12	508 0.9×	298 0.6×	310 1.2×	104 0.6×	197 1.7×	20	838
Cheng Suang Heng Singapore	8	797 1.4×	348 0.7×	340 1.3×	122 0.7×	95 0.8×	16	1.1k
Dezhi Yin United States	12	630 1.1×	291 0.6×	180 0.7×	126 0.7×	302 2.7×	24	936

Countries citing papers authored by Victor A. Barger

Since Specialization

Citations

This map shows the geographic impact of Victor A. Barger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Victor A. Barger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Victor A. Barger more than expected).

Fields of papers citing papers by Victor A. Barger

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Victor A. Barger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Victor A. Barger. The network helps show where Victor A. Barger may publish in the future.

Co-authorship network of co-authors of Victor A. Barger

This figure shows the co-authorship network connecting the top 25 collaborators of Victor A. Barger. A scholar is included among the top collaborators of Victor A. Barger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Victor A. Barger. Victor A. Barger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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12 of 12 papers shown

1.

Barger, Victor A., et al.. (2024). “A How-To-Guide For Bringing Artificial Intelligence Into Life In Your Marketing Curriculum: A Blueprint For Student Learning And Success”. Marketing Education Review. 35(2). 99–108. 4 indexed citations

2.

Peltier, James W., et al.. (2021). Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms. Journal of Research in Interactive Marketing. 15(1). 68–85. 145 indexed citations

3.

Peltier, James W., et al.. (2018). Mobile banking and AI-enabled mobile banking. Journal of Research in Interactive Marketing. 12(3). 328–346. 103 indexed citations

4.

Peltier, James W., et al.. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement. Journal of Research in Interactive Marketing. 11(2). 185–197. 183 indexed citations

5.

Agarwal, Reeti, Ankit Mehrotra, & Victor A. Barger. (2016). PERSONALITY TRAITS AND RE-PATRONAGE INTENTIONS AFTER SERVICE FAILURE. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 29. 22–22. 7 indexed citations

6.

Barger, Victor A., et al.. (2016). Social Media and Consumer Engagement: A Review and Research Agenda. SSRN Electronic Journal. 36 indexed citations

7.

Barger, Victor A., James W. Peltier, & Don E. Schultz. (2016). Social media and consumer engagement: a review and research agenda. Journal of Research in Interactive Marketing. 10(4). 268–287. 341 indexed citations breakdown →

8.

Luangrath, Andrea Webb, Joann Peck, & Victor A. Barger. (2016). Textual paralanguage and its implications for marketing communications. Journal of Consumer Psychology. 27(1). 98–107. 3 indexed citations

9.

Barger, Victor A. & Lauren I. Labrecque. (2013). An Integrated Marketing Communications Perspective on Social Media Metrics. SSRN Electronic Journal. 61 indexed citations

10.

Peck, Joann, Victor A. Barger, & Andrea Webb Luangrath. (2012). In search of a surrogate for touch: The effect of haptic imagery on perceived ownership. Journal of Consumer Psychology. 23(2). 189–196. 12 indexed citations

11.

Peck, Joann, Victor A. Barger, & Andrea Webb. (2011). That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation. ACR North American Advances. 1 indexed citations

12.

Peck, Joann & Victor A. Barger. (2009). In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Psychological Ownership and Object Valuation. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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