Victor A. Barger
- Marketing top 2%
- Marketing and Advertising Strategies 2
- Consumer Retail Behavior Studies 2
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- Technology Adoption and User Behaviour 2
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- Customer Service Quality and Loyalty 3
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- Digital Marketing and Social Media 5
- Psychology of Social Influence 2
- Communication top 5%
- Knowledge Management and Sharing 2
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- Virtual Reality Applications and Impacts 3
- Co-authors
- James W. PeltierDon E. SchultzLauren I. LabrecqueJoann PeckAndrea Webb LuangrathAnkit MehrotraReeti AgarwalAndrew J. Dahl
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Research in Interactive Marketing (4 papers)Journal of Consumer Psychology (2 papers)Marketing Education Review (1 paper)
- Partner nations
- United StatesIndiaPhilippines
In The Last Decade
Victor A. Barger
12 papers receiving 853 citations
Hit Papers
Peers
Comparison fields: 5 of 70
- Marketing 477
- Information Systems and Management 269
- Organizational Behavior and Human Resource Management 184
- Sociology and Political Science 587
- Communication 80
Countries citing papers authored by Victor A. Barger
This map shows the geographic impact of Victor A. Barger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Victor A. Barger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Victor A. Barger more than expected).
Fields of papers citing papers by Victor A. Barger
This network shows the impact of papers produced by Victor A. Barger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Victor A. Barger. The network helps show where Victor A. Barger may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Victor A. Barger, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 4 | |
| 2 | 2021 | 145 | |
| 3 | 2018 | 103 | |
| 4 | 2017 | 183 | |
| 5 | PERSONALITY TRAITS AND RE-PATRONAGE INTENTIONS AFTER SERVICE FAILURE | 2016 | 7 |
| 6 | Social Media and Consumer Engagement: A Review and Research Agenda | 2016 | 36 |
| 7 | Social media and consumer engagement: a review and research agendabreakdown → | 2016 | 341 |
| 8 | 2016 | 3 | |
| 9 | An Integrated Marketing Communications Perspective on Social Media Metrics | 2013 | 61 |
| 10 | 2012 | 12 | |
| 11 | That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation | 2011 | 1 |
| 12 | In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Psychological Ownership and Object Valuation | 2009 | 2 |
About Victor A. Barger
Victor A. Barger is a scholar working on Human-Computer Interaction, Marketing and Communication, having authored 12 papers that have together received 898 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (3 papers), Virtual Reality Applications and Impacts (3 papers), Knowledge Management and Sharing (2 papers), Technology Adoption and User Behaviour (2 papers), Psychology of Social Influence (2 papers), Marketing and Advertising Strategies (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Marketing (477 citations), Information Systems and Management (269 citations) and Organizational Behavior and Human Resource Management (184 citations). Victor A. Barger has collaborated with scholars based in United States, India and Philippines. Frequent co-authors include James W. Peltier, Don E. Schultz, Lauren I. Labrecque, Joann Peck, Andrea Webb Luangrath, Ankit Mehrotra, Reeti Agarwal, Andrew J. Dahl and Andrea Webb. Their work appears in journals such as Journal of Research in Interactive Marketing, Journal of Consumer Psychology, Marketing Education Review, ACR North American Advances and SSRN Electronic Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.