Journal of Research in Interactive Marketing

464 papers and 14.2k indexed citations i.

About

The 464 papers published in Journal of Research in Interactive Marketing in the last decades have received a total of 14.2k indexed citations. Papers published in Journal of Research in Interactive Marketing usually cover Sociology and Political Science (370 papers), Marketing (305 papers) and Information Systems and Management (139 papers) specifically the topics of Digital Marketing and Social Media (356 papers), Consumer Behavior in Brand Consumption and Identification (208 papers) and Technology Adoption and User Behaviour (136 papers). The most active scholars publishing in Journal of Research in Interactive Marketing are James W. Peltier, Cheng Lu Wang, Sharron J. Lennon, Victor A. Barger, Jennifer Rowley, Jiyoung Kim, Pascal Kowalczuk, Andrew J. Dahl, Sertan Kabadayi and George R. Milne.

In The Last Decade

Fields of papers published in Journal of Research in Interactive Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Research in Interactive Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Research in Interactive Marketing.

Countries where authors publish in Journal of Research in Interactive Marketing

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Research in Interactive Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Research in Interactive Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Research in Interactive Marketing more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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