Ankit Mehrotra

1.1k total citations
61 papers, 708 citations indexed

About

Ankit Mehrotra is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Ankit Mehrotra has authored 61 papers receiving a total of 708 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Sociology and Political Science and 14 papers in Strategy and Management. Recurrent topics in Ankit Mehrotra's work include Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Retail Behavior Studies (7 papers). Ankit Mehrotra is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Retail Behavior Studies (7 papers). Ankit Mehrotra collaborates with scholars based in India, Saudi Arabia and China. Ankit Mehrotra's co-authors include Reeti Agarwal, Sanjay Rastogi, Ebtesam Abdullah Alzeiby, Amit Shankar, Michael A. Trick, Bhumika Gupta, Safiya Mukhtar Alshibani, Ashraf Khalil, Aqueeb Sohail Shaik and Armando Papa and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Technological Forecasting and Social Change.

In The Last Decade

Ankit Mehrotra

57 papers receiving 645 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ankit Mehrotra India 16 225 217 210 113 94 61 708
Reeti Agarwal India 13 185 0.8× 228 1.1× 195 0.9× 115 1.0× 128 1.4× 52 646
Sook Fern Yeo Malaysia 13 228 1.0× 254 1.2× 195 0.9× 153 1.4× 159 1.7× 112 793
Nastaran Hajiheydari Iran 14 205 0.9× 141 0.6× 132 0.6× 92 0.8× 56 0.6× 34 547
Umme Hani Australia 13 192 0.9× 181 0.8× 122 0.6× 185 1.6× 119 1.3× 19 646
Wassan Abdullah Alkhowaiter Saudi Arabia 6 183 0.8× 132 0.6× 251 1.2× 91 0.8× 55 0.6× 8 602
Ruwan Bandara Australia 14 283 1.3× 134 0.6× 185 0.9× 85 0.8× 56 0.6× 21 657
Jie Sheng United Kingdom 11 223 1.0× 158 0.7× 92 0.4× 168 1.5× 86 0.9× 12 673
Anup Kumar India 12 155 0.7× 144 0.7× 187 0.9× 235 2.1× 75 0.8× 39 717
Farzana Parveen Tajudeen Malaysia 12 217 1.0× 69 0.3× 173 0.8× 85 0.8× 73 0.8× 32 634
Haliyana Khalid Malaysia 13 273 1.2× 186 0.9× 306 1.5× 166 1.5× 69 0.7× 45 1.0k

Countries citing papers authored by Ankit Mehrotra

Since Specialization
Citations

This map shows the geographic impact of Ankit Mehrotra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ankit Mehrotra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ankit Mehrotra more than expected).

Fields of papers citing papers by Ankit Mehrotra

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ankit Mehrotra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ankit Mehrotra. The network helps show where Ankit Mehrotra may publish in the future.

Co-authorship network of co-authors of Ankit Mehrotra

This figure shows the co-authorship network connecting the top 25 collaborators of Ankit Mehrotra. A scholar is included among the top collaborators of Ankit Mehrotra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ankit Mehrotra. Ankit Mehrotra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Nguyen, Mai, et al.. (2025). Generative AI in the workplace: how employee experiences influence work outcomes?. Journal of Enterprise Information Management. 38(5). 1647–1666. 3 indexed citations
2.
Rohit, Kumar, Amit Shankar, Ankit Mehrotra, Muhammad Zafar Yaqub, & Pragya Gupta. (2025). Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies. Marketing Intelligence & Planning. 43(8). 1696–1723. 1 indexed citations
3.
Nguyen, Mai, et al.. (2025). Nexus between generative AI engagement, quality and expectation formation: an application of expectation–confirmation theory. Journal of Enterprise Information Management. 38(3). 798–820. 2 indexed citations
4.
Zhang, Qingyu, et al.. (2024). Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability. Technological Forecasting and Social Change. 200. 123174–123174. 15 indexed citations
5.
Kumar, Sushant, et al.. (2024). The Role of Values and Attitude in Food Waste Reduction: Exploring Ideal Sustainable Business Strategies. Business Strategy and the Environment. 34(2). 2341–2360. 3 indexed citations
6.
Shankar, Amit, et al.. (2024). Current Dynamics and Future Growth of Online Travel Agencies. Journal of Global Information Management. 32(1). 1–28. 1 indexed citations
7.
Sun, Zhe, et al.. (2024). Digital transformation and corporate green innovation: An affordance theory perspective. Business Strategy and the Environment. 34(1). 433–449. 21 indexed citations
8.
Rohit, Kumar, et al.. (2024). Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context. Journal of Retailing and Consumer Services. 78. 103728–103728. 33 indexed citations
9.
Agarwal, Reeti, Ankit Mehrotra, Anubhav Mishra, et al.. (2024). Four decades of sustainable tourism research: Trends and future research directions. International Journal of Tourism Research. 26(2). 19 indexed citations
10.
Mehrotra, Ankit, Reeti Agarwal, Usama Awan, Steven T. Walsh, & Muhammad Zafar Yaqub. (2024). Zero waste solutions in hospitality: technology alignment and agile management practices for responsible consumption and production of food. Journal of Sustainable Tourism. 33(12). 2715–2748. 10 indexed citations
11.
Broccardo, Laura, et al.. (2024). Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies. Business Strategy and the Environment. 34(2). 1826–1846. 5 indexed citations
12.
Kumar, Aman, Amit Shankar, Ankit Mehrotra, Muhammad Zafar Yaqub, & Ebtesam Abdullah Alzeiby. (2024). Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation. Journal of Enterprise Information Management. 38(2). 587–607. 12 indexed citations
13.
Luqman, Adeel, et al.. (2023). Unlocking sustainable success: Strategic approaches to carbon neutrality. Journal of Cleaner Production. 434. 140216–140216. 6 indexed citations
14.
Agarwal, Reeti, et al.. (2023). Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study. Journal of Retailing and Consumer Services. 75. 103529–103529. 50 indexed citations
15.
Shankar, Amit, et al.. (2023). Holding on to your memories: Factors influencing social media hoarding behaviour. Journal of Retailing and Consumer Services. 76. 103617–103617. 18 indexed citations
16.
He, Yong, et al.. (2023). Unraveling the psychological and behavioral consequences of using enterprise social media (ESM) in mitigating the cyberslacking. Technological Forecasting and Social Change. 196. 122868–122868. 15 indexed citations
17.
Mehrotra, Ankit & Reeti Agarwal. (2021). A Review of Use of Data Mining during COVID-19 Pandemic. Turkish Journal of Computer and Mathematics Education (TURCOMAT). 12(6). 4547–4552. 1 indexed citations
18.
Agarwal, Reeti & Ankit Mehrotra. (2017). An Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers. SSRN Electronic Journal. 16(1). 65. 1 indexed citations
19.
Agarwal, Reeti, Ankit Mehrotra, & Victor A. Barger. (2016). PERSONALITY TRAITS AND RE-PATRONAGE INTENTIONS AFTER SERVICE FAILURE. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 29. 22–22. 7 indexed citations
20.
Roy, Sasanka, John Augustine, Amanda Redlich, et al.. (2010). Minimizing Testing Overheads in Database Migration Lifecycle. 191. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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