Andréas Munzel
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Social Media and Politics 4
- Knowledge Management and Sharing 3
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- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Lars Meyer‐WaardenDaria PlotkinaWerner H. KunzJessie PalludAlex R. ZablahDetmar W. StraubJulien CloarecMario Schaarschmidt
- Journals
- Journal of Retailing and Consumer Services (2 papers)Psychology and Marketing (2 papers)Journal of Interactive Marketing (2 papers)Journal of service management (1 paper)Technological Forecasting and Social Change (1 paper)
- Partner nations
- FranceUnited StatesBelgium
In The Last Decade
Andréas Munzel
22 papers receiving 731 citations
Peers
Comparison fields: 5 of 63
- Marketing 215
- Information Systems and Management 154
- Organizational Behavior and Human Resource Management 114
- Sociology and Political Science 475
- Management Information Systems 85
Countries citing papers authored by Andréas Munzel
This map shows the geographic impact of Andréas Munzel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andréas Munzel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andréas Munzel more than expected).
Fields of papers citing papers by Andréas Munzel
This network shows the impact of papers produced by Andréas Munzel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andréas Munzel. The network helps show where Andréas Munzel may publish in the future.
Co-authors
The 9 scholars most cited alongside Andréas Munzel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 17 | |
| 2 | 2024 | 1 | |
| 3 | 2022 | 67 | |
| 4 | 2021 | 49 | |
| 5 | 2020 | 116 | |
| 6 | 2019 | 1 | |
| 7 | 2018 | 52 | |
| 8 | 2018 | 97 | |
| 9 | 2018 | 30 | |
| 10 | 2017 | 4 | |
| 11 | 2017 | 49 | |
| 12 | 2017 | 2 | |
| 13 | 2016 | 116 | |
| 14 | 2015 | 16 | |
| 15 | 2015 | 5 | |
| 16 | 2014 | 2 | |
| 17 | Can Shocking Advertising Improve Charity Engagement?: A Cross-Cultural Study on Controversial Charity Advertisements | 2014 | 1 |
| 18 | 2014 | 71 | |
| 19 | 2013 | 6 | |
| 20 | 2013 | 2 |
About Andréas Munzel
Andréas Munzel is a scholar working on Communication, Marketing, Information Systems and Management, Sociology and Political Science and Organizational Behavior and Human Resource Management, having authored 22 papers that have together received 764 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (5 papers), Social Media and Politics (4 papers), Spam and Phishing Detection (4 papers), Misinformation and Its Impacts (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Knowledge Management and Sharing (3 papers) and Customer Service Quality and Loyalty (3 papers). The work is most often cited by research in Marketing (215 citations), Information Systems and Management (154 citations), Organizational Behavior and Human Resource Management (114 citations), Sociology and Political Science (475 citations) and Management Information Systems (85 citations). Andréas Munzel has collaborated with scholars based in France, United States and Belgium. Frequent co-authors include Lars Meyer‐Waarden, Daria Plotkina, Werner H. Kunz, Jessie Pallud, Alex R. Zablah, Detmar W. Straub, Julien Cloarec, Mario Schaarschmidt and Benedikt Jahn. Their work appears in journals such as Journal of Retailing and Consumer Services, Psychology and Marketing, Journal of Interactive Marketing, Journal of service management and Technological Forecasting and Social Change.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.