Veronica Liljander

6.6k total citations · 2 hit papers
28 papers, 4.2k citations indexed

About

Veronica Liljander is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Veronica Liljander has authored 28 papers receiving a total of 4.2k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 17 papers in Organizational Behavior and Human Resource Management and 14 papers in Marketing. Recurrent topics in Veronica Liljander's work include Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Veronica Liljander is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Veronica Liljander collaborates with scholars based in Finland, Netherlands and Sweden. Veronica Liljander's co-authors include Allard C.R. van Riel, Johanna Gummerus, Tore Strandvik, Sandra Streukens, Minna Pihlström, Dina Ribbink, Minna Pura, Pia Polsa, Inger Roos and Magnus Söderlund and has published in prestigious journals such as Journal of Business Ethics, Industrial Marketing Management and Journal of Retailing and Consumer Services.

In The Last Decade

Veronica Liljander

26 papers receiving 3.6k citations

Hit Papers

Customer engagement in a Facebook brand community 2004 2026 2011 2018 2012 2004 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Customer engagement in a Facebook brand community
    2012 664 citations Johanna Gummerus, Veronica Liljander et al. Management Research Review profile →
  2. Comfort your online customer: quality, trust and loyalty on the internet
    2004 652 citations Allard C.R. van Riel, Veronica Liljander et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Veronica Liljander Finland 19 2.4k 2.3k 2.2k 1.8k 296 28 4.2k
Mary Wolfinbarger United States 16 2.0k 0.8× 2.2k 1.0× 2.1k 1.0× 2.1k 1.2× 394 1.3× 25 4.3k
Harvir S. Bansal Canada 13 2.0k 0.8× 2.1k 0.9× 1.9k 0.9× 1.1k 0.6× 435 1.5× 18 3.7k
Leslie Stoel United States 24 1.4k 0.6× 2.0k 0.9× 2.5k 1.1× 1.7k 1.0× 282 1.0× 46 4.1k
Robert I. Roundtree United States 5 1.7k 0.7× 1.5k 0.6× 1.6k 0.7× 1.6k 0.9× 479 1.6× 6 3.4k
Riadh Ladhari Canada 30 2.4k 1.0× 2.5k 1.1× 2.6k 1.2× 1.3k 0.7× 448 1.5× 49 5.0k
Her­bjørn Ny­sveen Norway 22 1.2k 0.5× 2.2k 0.9× 1.5k 0.7× 1.8k 1.0× 295 1.0× 50 3.2k
Jyh‐Shen Chiou Taiwan 33 1.5k 0.6× 2.0k 0.9× 1.7k 0.8× 1.2k 0.7× 544 1.8× 50 3.6k
Johanna Gummerus Finland 22 1.3k 0.6× 1.8k 0.8× 2.0k 0.9× 934 0.5× 344 1.2× 36 3.2k
Biljana Jurić New Zealand 10 1.9k 0.8× 4.3k 1.9× 3.2k 1.5× 1.4k 0.8× 267 0.9× 17 5.4k
Khaldoon Nusair United States 28 1.1k 0.5× 2.6k 1.1× 1.9k 0.8× 1.5k 0.8× 173 0.6× 65 3.7k

Countries citing papers authored by Veronica Liljander

Since Specialization
Citations

This map shows the geographic impact of Veronica Liljander's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Veronica Liljander with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Veronica Liljander more than expected).

Fields of papers citing papers by Veronica Liljander

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Veronica Liljander. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Veronica Liljander. The network helps show where Veronica Liljander may publish in the future.

Co-authorship network of co-authors of Veronica Liljander

This figure shows the co-authorship network connecting the top 25 collaborators of Veronica Liljander. A scholar is included among the top collaborators of Veronica Liljander based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Veronica Liljander. Veronica Liljander is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Aspara, Jaakko, et al.. (2024). Studies on Moral Judgment and Cognition Involving Cryptocurrencies and Tax Evasion. Imagination Cognition and Personality. 44(1). 66–85.
2.
Liljander, Veronica, et al.. (2023). Buyer perceptions of corporate brand extension attractiveness and fit in B2B services. Industrial Marketing Management. 115. 69–85. 4 indexed citations
3.
Liljander, Veronica, et al.. (2018). Short brand stories on packaging: An examination of consumer responses. Psychology and Marketing. 35(4). 294–306. 47 indexed citations
4.
Liljander, Veronica, et al.. (2016). To cheat or not to cheat? The effect of a moral reminder on cheating. 11 indexed citations
5.
Fougère, Martin, et al.. (2016). Business Infomediary Representations of Corporate Responsibility. Journal of Business Ethics. 151(2). 337–351. 12 indexed citations
6.
Gummerus, Johanna, et al.. (2012). Customer engagement in a Facebook brand community. Management Research Review. 35(9). 857–877. 664 indexed citations breakdown →
7.
Gummerus, Johanna, et al.. (2011). Consumer Motivations to Join a Facebook Brand Community. 5 indexed citations
8.
Riel, Allard C.R. van, Veronica Liljander, Janjaap Semeijn, & Pia Polsa. (2011). EU deregulation and dealer‐supplier relations in automotive distribution. Journal of Business and Industrial Marketing. 26(2). 115–131. 17 indexed citations
9.
Liljander, Veronica, et al.. (2011). Private bloggers' motivations to produce content – a gratifications theory perspective. Journal of Marketing Management. 27(13-14). 1479–1503. 37 indexed citations
10.
Liljander, Veronica, et al.. (2007). Do Mobile CRM Services Appeal to Loyalty Program Customers?. International Journal of E-Business Research. 3(2). 24–40. 24 indexed citations
11.
Liljander, Veronica, et al.. (2006). Does relationship marketing improve customer relationship satisfaction and loyalty?. International Journal of Bank Marketing. 24(4). 232–251. 233 indexed citations
12.
Liljander, Veronica, et al.. (2005). Technology readiness and the evaluation and adoption of self-service technologies. Journal of Retailing and Consumer Services. 13(3). 177–191. 350 indexed citations
13.
Riel, Allard C.R. van, Veronica Liljander, Jos Lemmink, & Sandra Streukens. (2004). Boost Customer Loyalty with Online Support. The Case of Mobile Telecoms Providers.. Työväentutkimus Vuosikirja. 51 indexed citations
14.
Gummerus, Johanna, Veronica Liljander, Minna Pura, & Allard C.R. van Riel. (2004). Customer loyalty to content‐based Web sites: the case of an online health‐care service. Journal of Services Marketing. 18(3). 175–186. 320 indexed citations
15.
Liljander, Veronica, Allard C.R. van Riel, & Christian Grönroos. (2002). Enhancing Value through Online Services: Case Educational Publishers. Data Archiving and Networked Services (DANS). 291–300.
16.
Liljander, Veronica & Jan Mattsson. (2002). Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters. Psychology and Marketing. 19(10). 837–860. 88 indexed citations
17.
Riel, Allard C.R. van, et al.. (2001). Exploring consumer evaluations of e‐services: a portal site. International Journal of Service Industry Management. 12(4). 359–377. 390 indexed citations
18.
Liljander, Veronica. (1999). Consumer Satisfaction With Complaint Handling Following a Dissatisfactory Experience With Car Repair. ACR European Advances. 12 indexed citations
19.
Liljander, Veronica & Tore Strandvik. (1997). Emotions in service satisfaction. International Journal of Service Industry Management. 8(2). 148–169. 473 indexed citations
20.
Liljander, Veronica & Tore Strandvik. (1993). Estimating Zones of Tolerance in Perceived Service Quality and Perceived Service Value. International Journal of Service Industry Management. 4(2). 6–28. 166 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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