Mark Brown

1.5k total citations
30 papers, 1.0k citations indexed

About

Mark Brown is a scholar working on Sociology and Political Science, Marketing and Economics and Econometrics. According to data from OpenAlex, Mark Brown has authored 30 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Sociology and Political Science, 10 papers in Marketing and 4 papers in Economics and Econometrics. Recurrent topics in Mark Brown's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Sport and Mega-Event Impacts (5 papers) and Digital Marketing and Social Media (5 papers). Mark Brown is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Sport and Mega-Event Impacts (5 papers) and Digital Marketing and Social Media (5 papers). Mark Brown collaborates with scholars based in Australia, New Zealand and Germany. Mark Brown's co-authors include Nigel Kenneth Pope, Kevin E. Voges, Frank Alpert, Udo Gottlieb, Judy Drennan, Gillian Sullivan Mort, Rico Piehler, Richard D. Lewis, Chung‐Piaw Teo and Dennis Lee and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and Journal of Product & Brand Management.

In The Last Decade

Mark Brown

27 papers receiving 882 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark Brown Australia	13	637	617	304	215	82	30	1.0k
Michael T. Elliott United States	14	642 1.0×	684 1.1×	318 1.0×	173 0.8×	36 0.4×	19	1.1k
Verena Schoenmueller United States	6	799 1.3×	656 1.1×	203 0.7×	187 0.9×	50 0.6×	13	1.0k
Angeline G. Close United States	16	574 0.9×	735 1.2×	199 0.7×	196 0.9×	55 0.7×	26	1.1k
Martin Benkenstein Germany	19	779 1.2×	729 1.2×	257 0.8×	507 2.4×	74 0.9×	37	1.3k
Candice R. Hollenbeck United States	13	631 1.0×	541 0.9×	175 0.6×	212 1.0×	83 1.0×	22	1.0k
Outi Uusitalo Finland	15	454 0.7×	545 0.9×	252 0.8×	228 1.1×	44 0.5×	41	994
Traci H. Freling United States	12	839 1.3×	984 1.6×	160 0.5×	321 1.5×	64 0.8×	16	1.4k
Abhigyan Sarkar India	21	895 1.4×	1.1k 1.8×	191 0.6×	477 2.2×	102 1.2×	53	1.4k
Csilla Horváth Netherlands	16	766 1.2×	763 1.2×	265 0.9×	324 1.5×	88 1.1×	31	1.4k
S. Umit Kucuk United States	16	621 1.0×	728 1.2×	145 0.5×	189 0.9×	116 1.4×	31	1.0k

Countries citing papers authored by Mark Brown

Since Specialization

Citations

This map shows the geographic impact of Mark Brown's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Brown with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Brown more than expected).

Fields of papers citing papers by Mark Brown

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Brown. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Brown. The network helps show where Mark Brown may publish in the future.

Co-authorship network of co-authors of Mark Brown

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Brown. A scholar is included among the top collaborators of Mark Brown based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Brown. Mark Brown is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Alpert, Frank, et al.. (2021). Branding’s academic–practitioner gap: managers’ views. Journal of Product & Brand Management. 31(2). 218–237. 12 indexed citations

Brown, Mark, et al.. (2020). Stigma Association Type and Sponsor Corporate Image: Exploring the Negative Off-field Behaviour of Sportspeople. Australasian Marketing Journal (AMJ). 28(4). 136–144. 3 indexed citations

Brown, Mark, et al.. (2020). The priming effect of competitor product information on advertising creativity. International Journal of Market Research. 62(5). 633–648.

Brown, Mark, et al.. (2020). A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness. Australasian Marketing Journal (AMJ). 28(4). 171–180. 9 indexed citations

Brown, Mark, et al.. (2017). The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site. Journal of Marketing Communications. 25(3). 288–306. 19 indexed citations

Alpert, Frank, et al.. (2015). Consumer perceived brand innovativeness. European Journal of Marketing. 49(9/10). 1589–1615. 86 indexed citations

Gottlieb, Udo, et al.. (2014). Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context. QUT ePrints (Queensland University of Technology).

Brown, Mark, et al.. (2014). Metropolitan Gross Domestic Product: Experimental Estimates, 2001 to 2009. 3 indexed citations

Brown, Mark, et al.. (2010). The Impact of Comedic Violence on Viral Advertising Effectiveness. Journal of Advertising. 39(1). 49–66. 92 indexed citations

10.

Lewis, Richard D., et al.. (2009). Use of the Lewis Model to Analyse Multicultural Teams and Improve Performance by the World Bank: A Case Study. The International Journal of Knowledge Culture and Change Management Annual Review. 8(12). 53–60. 2 indexed citations

11.

Pope, Nigel Kenneth, Kevin E. Voges, & Mark Brown. (2009). Winning Ways. Journal of Advertising. 38(2). 5–20. 51 indexed citations

12.

Drennan, Judy, Mark Brown, & Gillian Sullivan Mort. (2007). The Impact of M-Bullying on Self-Esteem and Subjective Well Being. Griffith Research Online (Griffith University, Queensland, Australia). 2 indexed citations

13.

Brown, Mark, et al.. (2004). Investigating the Relationship between Internet Privacy Concerns and Online Purchase Behavior.. Journal of electronic commerce research. 5(1). 62–70. 108 indexed citations

14.

Pope, Nigel Kenneth, Kevin E. Voges, & Mark Brown. (2004). THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising. Journal of Advertising. 33(1). 69–82. 104 indexed citations

15.

Brown, Mark. (2004). Rescuing Children from Abusive Parents: The Constitutional Value of Pre-Deprivation Process. The Knowledge Bank (The Ohio State University). 2 indexed citations

16.

Brown, Mark, Nigel Kenneth Pope, & Kevin E. Voges. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. Griffith Research Online (Griffith University, Queensland, Australia). 266(2 Pt 2). 229–236. 3 indexed citations

17.

Brown, Mark, et al.. (1996). RAIL MARKET RESEARCH IN THE CIS. 2 indexed citations

18.

Brown, Mark, et al.. (1992). On Formally Undecidable Propositions of Law: Legal Indeterminacy and the Implications of Metamathematics. Hastings law journal. 43(6). 1439. 1 indexed citations

19.

Brown, Mark. (1987). De-Federalizing Common Law Torts: Empathy for Parratt, Hudson and Daniels. Boston College law review. 28(5). 813. 1 indexed citations

20.

Brown, Mark. (1983). Religion: The Psychedelic Perspective: The Freedom of Religion Defense. American Indian Law Review. 11(2). 125–125. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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