Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Countries citing papers authored by Theodore Levitt
Since
Specialization
Citations
This map shows the geographic impact of Theodore Levitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Theodore Levitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Theodore Levitt more than expected).
This network shows the impact of papers produced by Theodore Levitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Theodore Levitt. The network helps show where Theodore Levitt may publish in the future.
Co-authorship network of co-authors of Theodore Levitt
This figure shows the co-authorship network connecting the top 25 collaborators of Theodore Levitt.
A scholar is included among the top collaborators of Theodore Levitt based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Theodore Levitt. Theodore Levitt is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
20 of 20 papers shown
1.
Levitt, Theodore, et al.. (2013). SOCIAL RESPONSIBILITY OF RUSSIAN BUSINESS: THEORETICAL VISION AND PRACTICAL IMPLEMENTATION.
2.
Anderson, James C., Michael J. Silverstein, Christine Moorman, et al.. (2013). HBR's 10 Must Reads on Strategic Marketing.3 indexed citations
3.
Porter, Michael E., et al.. (2008). Grandes ideas HBS. Harvard business review. 86(11). 54–64.1 indexed citations
4.
Levitt, Theodore. (2004). La miopía en el marketing. Harvard business review. 82(11). 86–120.1 indexed citations
5.
Levitt, Theodore. (2002). Creativity Is Not Enough. Harvard business review. 80(8). 137–145.141 indexed citations
6.
Levitt, Theodore, et al.. (2002). 抄訳 マーケティング発想法(8)未来思考の本質. Harvard business review. 27(6). 175–185.
7.
Levitt, Theodore. (1993). Advertising: `The poetry of becoming'. Harvard business review. 71(2). 134–137.3 indexed citations
8.
Levitt, Theodore. (1991). Levitt on marketing.3 indexed citations
9.
Levitt, Theodore. (1989). La pluralización del consumo. Harvard-Deusto business review. 3–6.1 indexed citations
10.
Levitt, Theodore. (1983). After the Sale is Over.... Harvard business review. 61(1). 87–93.268 indexed citations
11.
Levitt, Theodore. (1983). La globalización de los mercados. Harvard-Deusto business review. 132–146.6 indexed citations
12.
Levitt, Theodore. (1982). El marketing de lo intangible en bienes y servicios. Harvard-Deusto business review. 94–105.2 indexed citations
13.
Levitt, Theodore. (1981). El ciclo de vida del producto: gran oportunidad de marketing. Harvard-Deusto business review. 5–28.1 indexed citations
Levitt, Theodore. (1955). The twilight of the profit motive.1 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.