Theodore Levitt
- Marketing top 0.5%
- Consumer Market Behavior and Pricing 1
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- Organizational Management and Innovation 5
- Strategy and Management top 0.5%
- Intellectual Capital and Performance Analysis 2
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- Management and Marketing Education 1
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- Merger and Competition Analysis 2
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- Political Economy and Marxism 1
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- Bayesian Modeling and Causal Inference 1
- Logic, Reasoning, and Knowledge 1
- Co-authors
- Peter L. WrightRobert D. BuzzellKuo‐Chu ChangPaulo CostaWei SunPhilip KotlerKathryn Blackmond LaskeyAubrey Wilson
- Journals
- Journal of Marketing (8 papers)Harvard business review (6 papers)Industrial and Labor Relations Review (4 papers)
- Partner nations
- United States
In The Last Decade
Theodore Levitt
43 papers receiving 3.3k citations
Hit Papers
Peers
Comparison fields: 5 of 132
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 1.3k
- Strategy and Management 1.5k
- Tourism, Leisure and Hospitality Management 109
- Management of Technology and Innovation 327
Countries citing papers authored by Theodore Levitt
This map shows the geographic impact of Theodore Levitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Theodore Levitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Theodore Levitt more than expected).
Fields of papers citing papers by Theodore Levitt
This network shows the impact of papers produced by Theodore Levitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Theodore Levitt. The network helps show where Theodore Levitt may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Theodore Levitt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | SOCIAL RESPONSIBILITY OF RUSSIAN BUSINESS: THEORETICAL VISION AND PRACTICAL IMPLEMENTATION | 2013 | 0 |
| 2 | Grandes ideas HBS | 2008 | 1 |
| 3 | La miopía en el marketing | 2004 | 1 |
| 4 | Marketing myopia. 1960. | 2004 | 30 |
| 5 | 抄訳 マーケティング発想法(8)未来思考の本質 | 2002 | 0 |
| 6 | 2002 | 141 | |
| 7 | Advertising: `The poetry of becoming' | 1993 | 3 |
| 8 | Levitt on marketing | 1991 | 3 |
| 9 | Reflexiones en torno a la gestión de empresas | 1991 | 1 |
| 10 | La pluralización del consumo | 1989 | 1 |
| 11 | After the Sale is Over... | 1983 | 268 |
| 12 | La globalización de los mercados | 1983 | 6 |
| 13 | El marketing de lo intangible en bienes y servicios | 1982 | 2 |
| 14 | El ciclo de vida del producto: gran oportunidad de marketing | 1981 | 1 |
| 15 | La creatividad no es suficiente | 1980 | 1 |
| 16 | 1980 | 3 | |
| 17 | L'esprit marketing | 1972 | 0 |
| 18 | 1967 | 43 | |
| 19 | 1960 | 35 | |
| 20 | The twilight of the profit motive | 1955 | 1 |
About Theodore Levitt
Theodore Levitt is a scholar working on Organizational Behavior and Human Resource Management, Development and Marketing, having authored 56 papers that have together received 4.1k indexed citations. Recurring topics across this work include Organizational Management and Innovation (5 papers), Intellectual Capital and Performance Analysis (2 papers), Merger and Competition Analysis (2 papers), Consumer Market Behavior and Pricing (1 paper), Political Economy and Marxism (1 paper), Bayesian Modeling and Causal Inference (1 paper), Logic, Reasoning, and Knowledge (1 paper) and Management and Marketing Education (1 paper). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (1.3k citations) and Strategy and Management (1.5k citations). Theodore Levitt has collaborated with scholars based in United States. Frequent co-authors include Peter L. Wright, Robert D. Buzzell, Kuo‐Chu Chang, Paulo Costa, Wei Sun, Philip Kotler, Kathryn Blackmond Laskey, Aubrey Wilson, Gordon Donaldson and James A. Narus. Their work appears in journals such as Journal of Marketing, Harvard business review, Industrial and Labor Relations Review, The Quarterly Journal of Economics and Business Horizons.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.