Horst Stipp
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Gender Studies top 5%
- Media, Gender, and Advertising
Papers in
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- Consumer Behavior in Brand Consumption and Identification 8
-
- Media Influence and Health 5
- Co-authors
- Ronald C. KesslerGeraldine DowneyThales TeixeiraRichard B. FelsonRobert G. HeathHye Eun LeeRon TamboriniRené Weber
- Journals
- Journal of Advertising Research (9 papers)The International Journal on Media Management (2 papers)International Journal of Advertising (2 papers)Public Opinion Quarterly (2 papers)Contemporary Sociology A Journal of Reviews (1 paper)
- Partner nations
- United StatesSwedenUnited Kingdom
In The Last Decade
Horst Stipp
30 papers receiving 711 citations
Peers
Comparison fields: 5 of 88
- Marketing 292
- Gender Studies 155
- Literature and Literary Theory 152
- Communication 87
- Sociology and Political Science 450
Countries citing papers authored by Horst Stipp
This map shows the geographic impact of Horst Stipp's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Horst Stipp with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Horst Stipp more than expected).
Fields of papers citing papers by Horst Stipp
This network shows the impact of papers produced by Horst Stipp. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Horst Stipp. The network helps show where Horst Stipp may publish in the future.
Co-authors
The 16 scholars most cited alongside Horst Stipp, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 27 | |
| 2 | 2016 | 8 | |
| 3 | 2016 | 1 | |
| 4 | Optimizing the Amount of Entertainment in Advertising | 2013 | 2 |
| 5 | Multitaskers May be Advertisers' Best Audience | 2011 | 10 |
| 6 | 2008 | 28 | |
| 7 | 2008 | 35 | |
| 8 | 1999 | 6 | |
| 9 | 1998 | 59 | |
| 10 | 1997 | 97 | |
| 11 | 1996 | 84 | |
| 12 | 1992 | 24 | |
| 13 | 1989 | 29 | |
| 14 | 1989 | 58 | |
| 15 | What is a working woman | 1988 | 46 |
| 16 | Children as Consumers. | 1988 | 19 |
| 17 | 1987 | 4 | |
| 18 | 1984 | 44 | |
| 19 | 1984 | 62 | |
| 20 | 1975 | 25 |
About Horst Stipp
Horst Stipp is a scholar working on Marketing, Literature and Literary Theory, Gender Studies, Music and Communication, having authored 30 papers that have together received 864 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (8 papers), Media Influence and Health (5 papers), Media, Gender, and Advertising (3 papers), Suicide and Self-Harm Studies (3 papers), Bullying, Victimization, and Aggression (2 papers), Health, Medicine and Society (2 papers) and Hermeneutics and Narrative Identity (2 papers). The work is most often cited by research in Marketing (292 citations), Gender Studies (155 citations), Literature and Literary Theory (152 citations), Communication (87 citations) and Sociology and Political Science (450 citations). Horst Stipp has collaborated with scholars based in United States, Sweden and United Kingdom. Frequent co-authors include Ronald C. Kessler, Geraldine Downey, Thales Teixeira, Richard B. Felson, Robert G. Heath, Hye Eun Lee, Ron Tamborini, René Weber, Edward Donnerstein and Daniel Linz. Their work appears in journals such as Journal of Advertising Research, The International Journal on Media Management, International Journal of Advertising, Public Opinion Quarterly and Contemporary Sociology A Journal of Reviews.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.