Richard Mizerski

1.0k citations
26 papers · 744 indexed · h-index 11
Topics
Consumer Behavior in Brand Consumption and Identification (6 papers)Consumer Market Behavior and Pricing (6 papers)Gambling Behavior and Treatments (6 papers)

In The Last Decade

Richard Mizerski

23 papers receiving 646 citations

Peers

Richard Mizerski
Comparison fields: 5 of 74
  • Marketing 406
  • Sociology and Political Science 342
  • Organizational Behavior and Human Resource Management 161
  • Information Systems and Management 92
  • Clinical Psychology 70
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Countries citing papers authored by Richard Mizerski

Since Specialization
Citations

This map shows the geographic impact of Richard Mizerski's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard Mizerski with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard Mizerski more than expected).

Fields of papers citing papers by Richard Mizerski

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard Mizerski. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard Mizerski. The network helps show where Richard Mizerski may publish in the future.

Co-authorship network of co-authors of Richard Mizerski

This figure shows the co-authorship network connecting the top 25 collaborators of Richard Mizerski. A scholar is included among the top collaborators of Richard Mizerski based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard Mizerski. Richard Mizerski is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2
The Role of Feelings in the Consumption of Massively Multiplayer Online Role-Playing Games
1
3 14
4
Permission Email Messages Significantly Increase Gambler Retention
2
5 1
6 144
7 43
8
The effects of cultural values on word-of-mouth communication
2
9 72
10 100
11
Investigating the construct of adolescent receptivity to tobacco advertising and promotion.
2
12
Lottery Advertising and Ethnic Group Play of Lottery Games
3
13
Cybermarketing: Your Interactive Marketing Consultant
6
14 1
15 3
16 47
17 94
18 4
19 116
20
A Comparison of Involvement Measures For the Purchase and Consumption of Pre-Recorded Music
22

About Richard Mizerski

Richard Mizerski is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Visual Arts and Performing Arts, having authored 26 papers that have together received 744 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (6 papers) and Gambling Behavior and Treatments (6 papers). The work is most often cited by research in Marketing (406 citations), Tourism, Leisure and Hospitality Management (24 citations) and Organizational Behavior and Human Resource Management (161 citations). Richard Mizerski has collaborated with scholars based in Australia, United States and Macao. Frequent co-authors include Desmond Lam, Alvin Lee, Jamie Murphy, Charles F. Hofacker, Doina Olaru, Pamela L. Perrewé, Alvin Lee, Saalem Sadeque, Edward Forrest and Larry Neale. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Trends in Plant Science.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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