V. Kasturi Rangan

3.4k total citations · 1 hit paper
94 papers, 2.2k citations indexed

About

V. Kasturi Rangan is a scholar working on Business and International Management, Management of Technology and Innovation and Management Information Systems. According to data from OpenAlex, V. Kasturi Rangan has authored 94 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Business and International Management, 9 papers in Management of Technology and Innovation and 8 papers in Management Information Systems. Recurrent topics in V. Kasturi Rangan's work include Innovation and Socioeconomic Development (10 papers), Nonprofit Sector and Volunteering (6 papers) and Consumer Market Behavior and Pricing (6 papers). V. Kasturi Rangan is often cited by papers focused on Innovation and Socioeconomic Development (10 papers), Nonprofit Sector and Volunteering (6 papers) and Consumer Market Behavior and Pricing (6 papers). V. Kasturi Rangan collaborates with scholars based in United States, India and Australia. V. Kasturi Rangan's co-authors include Alnoor Ebrahim, Das Narayandas, George S. Day, Erin Anderson, John A. Quelch, Erik Maier, E. Raymond Corey, Frank V. Cespedes, Rowland T. Moriarty and Benson P. Shapiro and has published in prestigious journals such as Journal of Marketing, Management Science and Gut.

In The Last Decade

V. Kasturi Rangan

81 papers receiving 1.9k citations

Hit Papers

What Impact? A Framework ... 2014 2026 2018 2022 2014 100 200 300

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
V. Kasturi Rangan United States 22 896 617 615 438 432 94 2.2k
Ruby P. Lee United States 26 1.3k 1.5× 536 0.9× 510 0.8× 372 0.8× 340 0.8× 44 2.2k
Robert Ebo Hinson Ghana 29 899 1.0× 879 1.4× 648 1.1× 323 0.7× 870 2.0× 152 2.9k
Richard Makadok United States 16 2.2k 2.5× 367 0.6× 537 0.9× 542 1.2× 263 0.6× 34 3.4k
Abdullah Kaid Al‐Swidi Qatar 27 1.1k 1.2× 1.1k 1.8× 371 0.6× 253 0.6× 394 0.9× 85 2.9k
Aneel Karnani United States 24 1.2k 1.3× 463 0.8× 289 0.5× 319 0.7× 231 0.5× 62 2.7k
Eric Yanfei Zhao United States 19 1.2k 1.3× 261 0.4× 833 1.4× 284 0.6× 582 1.3× 35 2.9k
Oana Branzei Canada 24 836 0.9× 371 0.6× 465 0.8× 95 0.2× 376 0.9× 58 1.9k
Robert J. David Canada 14 1.1k 1.3× 236 0.4× 785 1.3× 419 1.0× 339 0.8× 27 2.4k
Rajan Varadarajan United States 23 1.0k 1.1× 1.2k 2.0× 795 1.3× 256 0.6× 711 1.6× 45 2.7k
Charles Blankson United States 29 777 0.9× 1.1k 1.8× 910 1.5× 218 0.5× 783 1.8× 94 2.7k

Countries citing papers authored by V. Kasturi Rangan

Since Specialization
Citations

This map shows the geographic impact of V. Kasturi Rangan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Kasturi Rangan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Kasturi Rangan more than expected).

Fields of papers citing papers by V. Kasturi Rangan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by V. Kasturi Rangan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Kasturi Rangan. The network helps show where V. Kasturi Rangan may publish in the future.

Co-authorship network of co-authors of V. Kasturi Rangan

This figure shows the co-authorship network connecting the top 25 collaborators of V. Kasturi Rangan. A scholar is included among the top collaborators of V. Kasturi Rangan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with V. Kasturi Rangan. V. Kasturi Rangan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Austin, James T. & V. Kasturi Rangan. (2018). Reflections on 25 years of building social enterprise education. Social enterprise journal. 15(1). 2–21. 11 indexed citations
2.
Rangan, V. Kasturi, et al.. (2015). An Overview of Corporate Social Responsibility in India (A). 1 indexed citations
3.
Kumar, Vineet & V. Kasturi Rangan. (2011). Healthymagination at GE Healthcare Systems. SSRN Electronic Journal. 2 indexed citations
4.
Rangan, V. Kasturi & Mona Sinha. (2011). Hindustan Unilever’s ‘Pureit’ Water Purifier. 7 indexed citations
5.
Rangan, V. Kasturi, et al.. (2011). Segmenting the Base of the Pyramid. 44 indexed citations
6.
Quelch, John A., et al.. (2007). Business Solutions for the Global Poor: Creating Social and Economic Value. 10(5). e0126707–e0126707. 140 indexed citations
7.
Rangan, V. Kasturi, et al.. (2006). Marketing New York City. 43(3 Suppl). 245–51. 5 indexed citations
8.
Gourville, John T., John A. Quelch, & V. Kasturi Rangan. (2005). Problems and Cases in Health Care Marketing.
9.
Rangan, V. Kasturi, et al.. (1999). United States Agency for International Development (USAID): Campfire Program in Zimbabwe. 5 indexed citations
10.
Anderson, Erin, George S. Day, & V. Kasturi Rangan. (1997). Strategic Channel Design. ScholarlyCommons (University of Pennsylvania). 38(4). 59–69. 159 indexed citations
11.
Rangan, V. Kasturi, et al.. (1996). Do better at doing good. Harvard business review. 42. 83 indexed citations
12.
Palepu, Krishna G., et al.. (1996). Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN. 4 indexed citations
13.
Rangan, V. Kasturi, Benson P. Shapiro, & Rowland T. Moriarty. (1995). Business marketing strategy : concepts and applications. 2 indexed citations
14.
Narayandas, Das & V. Kasturi Rangan. (1995). Dell Computer Corporation. 15 indexed citations
15.
Rangan, V. Kasturi, et al.. (1992). Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign. Journal of Chromatography A. 1688. 463722–463722. 1 indexed citations
16.
Rangan, V. Kasturi, et al.. (1992). Channel Selection for New Industrial Products: A Framework, Method, and Application. Journal of Marketing. 56(3). 69–69. 44 indexed citations
17.
Rangan, V. Kasturi & Ramchandran Jaikumar. (1991). Integrating Distribution Strategy and Tactics: A Model and an Application. Management Science. 37(11). 1377–1389. 23 indexed citations
18.
Corey, E. Raymond, Frank V. Cespedes, & V. Kasturi Rangan. (1989). Going to Market: Distribution Systems for Industrial Products. Medical Entomology and Zoology. 57 indexed citations
19.
Cespedes, Frank V., E. Raymond Corey, & V. Kasturi Rangan. (1988). Gray Market: Causes and Cures. Gut. 52(1). 79–83. 3 indexed citations
20.
Rangan, V. Kasturi. (1987). The Channel Design Decision: A Model and an Application. Marketing Science. 6(2). 156–174. 31 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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