V. Kasturi Rangan
- Strategy and Management top 1%
- Marketing top 1%
- Organizational Behavior and Human Resource Management top 1%
- Management Information Systems top 1%
- Sociology and Political Science top 5%
- Co-authors
- Alnoor EbrahimDas NarayandasGeorge S. DayErin AndersonJohn A. QuelchErik MaierFrank V. CespedesE. Raymond Corey
- Topics
- Innovation and Socioeconomic Development (10 papers)Nonprofit Sector and Volunteering (6 papers)Consumer Market Behavior and Pricing (6 papers)
- Partner nations
- United StatesIndiaAustralia
In The Last Decade
V. Kasturi Rangan
81 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 102
- Strategy and Management 896
- Marketing 617
- Organizational Behavior and Human Resource Management 615
- Management Information Systems 438
- Sociology and Political Science 432
Countries citing papers authored by V. Kasturi Rangan
This map shows the geographic impact of V. Kasturi Rangan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Kasturi Rangan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Kasturi Rangan more than expected).
Fields of papers citing papers by V. Kasturi Rangan
This network shows the impact of papers produced by V. Kasturi Rangan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Kasturi Rangan. The network helps show where V. Kasturi Rangan may publish in the future.
Co-authorship network of co-authors of V. Kasturi Rangan
This figure shows the co-authorship network connecting the top 25 collaborators of V. Kasturi Rangan. A scholar is included among the top collaborators of V. Kasturi Rangan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with V. Kasturi Rangan. V. Kasturi Rangan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 11 | |
| 3 | Healthymagination at GE Healthcare Systems | 2 |
| 4 | CFW Clinics in Kenya: To Profit or Not for Profit | 0 |
| 5 | Hindustan Unilever’s ‘Pureit’ Water Purifier | 7 |
| 6 | Segmenting the Base of the Pyramid | 44 |
| 7 | 140 | |
| 8 | Marketing New York City | 5 |
| 9 | Corporate Social Responsibility Strategy and Boards of Directors | 1 |
| 10 | Problems and Cases in Health Care Marketing | 0 |
| 11 | 5 | |
| 12 | 7 | |
| 13 | 12 | |
| 14 | Strategic Channel Design | 159 |
| 15 | Do better at doing good | 83 |
| 16 | Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN | 4 |
| 17 | Business marketing strategy : concepts and applications | 2 |
| 18 | 1 | |
| 19 | 44 | |
| 20 | 3 |
About V. Kasturi Rangan
V. Kasturi Rangan is a scholar working on Business and International Management, Management of Technology and Innovation and Management Information Systems, having authored 94 papers that have together received 2.2k indexed citations. Recurring topics across this work include Innovation and Socioeconomic Development (10 papers), Nonprofit Sector and Volunteering (6 papers) and Consumer Market Behavior and Pricing (6 papers). The work is most often cited by research in Business and International Management (323 citations), Marketing (617 citations) and Strategy and Management (896 citations). V. Kasturi Rangan has collaborated with scholars based in United States, India and Australia. Frequent co-authors include Alnoor Ebrahim, Das Narayandas, George S. Day, Erin Anderson, John A. Quelch, Erik Maier, Frank V. Cespedes, E. Raymond Corey, Rowland T. Moriarty and Benson P. Shapiro. Their work appears in journals such as Journal of Marketing, Management Science and Gut.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.