Bryan A. Lukas

4.1k total citations · 1 hit paper
41 papers, 3.1k citations indexed

About

Bryan A. Lukas is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bryan A. Lukas has authored 41 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Strategy and Management, 19 papers in Marketing and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bryan A. Lukas's work include Innovation and Knowledge Management (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Bryan A. Lukas is often cited by papers focused on Innovation and Knowledge Management (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Bryan A. Lukas collaborates with scholars based in Australia, United States and United Kingdom. Bryan A. Lukas's co-authors include O. C. Ferrell, Greg Whitwell, Ingo Oswald Karpen, Liliana L. Bove, Isabelle Maignan, Ajay Menon, G. Tomas M. Hult, Simon J. Bell, Alexander Josiassen and Christian Homburg and has published in prestigious journals such as Journal of Marketing, Journal of Management and Journal of Business Research.

In The Last Decade

Bryan A. Lukas

40 papers receiving 2.7k citations

Hit Papers

The Effect of Market Orientation on Product Innovation 2000 2026 2008 2017 2000 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The Effect of Market Orientation on Product Innovation
    2000 707 citations Bryan A. Lukas, O. C. Ferrell Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bryan A. Lukas Australia 23 1.4k 1.3k 951 821 414 41 3.1k
Cheryl Nakata United States 28 1.2k 0.8× 1.0k 0.8× 887 0.9× 822 1.0× 399 1.0× 48 3.2k
Charles H. Noble United States 24 1.2k 0.9× 1.2k 0.9× 1.1k 1.1× 936 1.1× 375 0.9× 57 3.2k
Gaia Rubera Italy 22 1.4k 0.9× 1.0k 0.8× 649 0.7× 897 1.1× 385 0.9× 40 2.9k
Liem Viet Ngo Australia 30 1.3k 0.9× 1.2k 1.0× 1.0k 1.1× 825 1.0× 426 1.0× 89 3.2k
Edwin J. Nijssen Netherlands 29 965 0.7× 1.4k 1.1× 924 1.0× 833 1.0× 295 0.7× 77 2.9k
María Leticia Santos Vijande Spain 30 1.7k 1.2× 912 0.7× 1.1k 1.1× 708 0.9× 435 1.1× 97 3.3k
Chekitan S. Dev United States 26 1.5k 1.1× 1.2k 1.0× 1.3k 1.4× 1.1k 1.4× 267 0.6× 83 3.5k
Paul Herbig United States 29 1.0k 0.7× 999 0.8× 861 0.9× 1.2k 1.4× 286 0.7× 157 3.2k
Graham Hooley United Kingdom 28 2.1k 1.5× 1.1k 0.9× 1.3k 1.4× 564 0.7× 433 1.0× 84 3.6k
Rebecca J. Slotegraaf United States 19 1.7k 1.2× 1000 0.8× 649 0.7× 499 0.6× 336 0.8× 27 2.9k

Countries citing papers authored by Bryan A. Lukas

Since Specialization
Citations

This map shows the geographic impact of Bryan A. Lukas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bryan A. Lukas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bryan A. Lukas more than expected).

Fields of papers citing papers by Bryan A. Lukas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bryan A. Lukas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bryan A. Lukas. The network helps show where Bryan A. Lukas may publish in the future.

Co-authorship network of co-authors of Bryan A. Lukas

This figure shows the co-authorship network connecting the top 25 collaborators of Bryan A. Lukas. A scholar is included among the top collaborators of Bryan A. Lukas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bryan A. Lukas. Bryan A. Lukas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Guenther, Peter, Miriam Guenther, Bryan A. Lukas, & Christian Homburg. (2024). Consequences of Marketing Asset Accountability—A Natural Experiment. Journal of Marketing. 88(5). 24–45. 4 indexed citations
2.
Daryanto, Ahmad & Bryan A. Lukas. (2022). Controlling for spurious moderation in marketing: A review of statistical techniques. Journal of Business Research. 144. 180–192. 8 indexed citations
3.
Baker, Thomas L., et al.. (2019). Discount venture brands: Self-congruity and perceived value-for-money?. Journal of Business Research. 116. 412–419. 16 indexed citations
4.
Gruner, Richard, Arnd Vomberg, Christian Homburg, & Bryan A. Lukas. (2018). Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications. Journal of Product Innovation Management. 36(2). 172–195. 55 indexed citations
5.
Josiassen, Alexander, Bryan A. Lukas, Greg Whitwell, & A. George Assaf. (2013). The halo model of origin images: Conceptualisation and initial empirical test. Journal of Consumer Behaviour. 12(4). 253–266. 68 indexed citations
6.
Homburg, Christian, Jan Wieseke, Bryan A. Lukas, & Sven Mikolon. (2010). When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies. Journal of the Academy of Marketing Science. 39(5). 664–682. 14 indexed citations
7.
Josiassen, Alexander, Bryan A. Lukas, & Greg Whitwell. (2008). Country‐of‐origin contingencies. International Marketing Review. 25(4). 423–440. 130 indexed citations
8.
Lukas, Bryan A., et al.. (2007). The equity effect of product endorsement by celebrities. European Journal of Marketing. 41(1/2). 121–134. 225 indexed citations
9.
Lukas, Bryan A., et al.. (2007). Export planning orientation and its antecedents: Evidence from exporting IT products. Journal of Business Research. 60(12). 1282–1289. 26 indexed citations
10.
Whitwell, Greg, et al.. (2006). Stock analysts' assessments of the shareholder value of intangible assets. Journal of Business Research. 60(1). 84–90. 39 indexed citations
11.
Merlo, Omar, Greg Whitwell, & Bryan A. Lukas. (2004). Power and marketing. Journal of Strategic Marketing. 12(4). 207–218. 21 indexed citations
12.
Lukas, Bryan A., Greg Whitwell, & Peter Doyle. (2003). How can a shareholder value approach improve marketing's strategic influence?. Journal of Business Research. 58(4). 414–422. 40 indexed citations
13.
Bell, Simon J., Greg Whitwell, & Bryan A. Lukas. (2002). Schools of Thought in Organizational Learning. Journal of the Academy of Marketing Science. 30(1). 70–86. 172 indexed citations
14.
Merlo, Omar, et al.. (2001). Understanding the "crisis" of marketing.
15.
Lukas, Bryan A., Justin Tan, & G. Tomas M. Hult. (2001). Strategic fit in transitional economies: The case of China’s electronics industry. Journal of Management. 27(4). 409–429. 98 indexed citations
16.
Lukas, Bryan A., Justin Tan, & G. Tomas M. Hult. (2001). Strategic Fit in Transitional Economies: The Case of China’s Electronics Industry. SSRN Electronic Journal. 2 indexed citations
17.
Lukas, Bryan A.. (1999). Strategic Type, Market Orientation, and the Balance between Adaptability and Adaptation. Journal of Business Research. 45(2). 147–156. 57 indexed citations
18.
Hult, G. Tomas M., et al.. (1996). The Health Care Learning Organization. PubMed. 10(2). 85–99. 4 indexed citations
19.
Lukas, Bryan A., G. Tomas M. Hult, & O. C. Ferrell. (1996). A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels. Journal of Business Research. 36(3). 233–244. 133 indexed citations
20.
Hult, G. Tomas M. & Bryan A. Lukas. (1995). Classifying health care offerings to gain strategic marketinginsights. Journal of Services Marketing. 9(2). 36–48. 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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