Bryan A. Lukas

4.1k citations
41 papers · 3.1k indexed · 1 hit paper · h-index 23

Impact in

  • Marketing top 0.5%
    • Consumer Behavior in Brand Consumption and Identification
    • Service and Product Innovation
    • Innovation and Knowledge Management
    • International Business and FDI

Papers in

    • Consumer Behavior in Brand Consumption and Identification 10
    • Innovation and Knowledge Management 15
    • Business Strategy and Innovation 4
    • International Business and FDI 4

Bryan A. Lukas

40 papers receiving 2.7k citations

Hit Papers

The Effect of Market Orientation on Product Innovation 2000 · 707 citations
7072000202620082017200400600

Peers

Bryan A. Lukas
Comparison fields: 5 of 98
  • Marketing 1.3k
  • Strategy and Management 1.4k
  • Organizational Behavior and Human Resource Management 951
  • Business and International Management 142
  • Management of Technology and Innovation 414
Replace Charles H. Noble with:
Charles H. Noble United States
Gaia Rubera Italy
María Leticia Santos Vijande Spain
Edwin J. Nijssen Netherlands
Rebecca J. Slotegraaf United States
John Fahy Ireland
Sanna Sundqvist Finland
Raji Srinivasan United States
Graham Hooley United Kingdom
Liem Viet Ngo Australia
Bryan A. Lukas relative to Charles H. Noble United States Charles H. Noble's profile →
Citations per field
00.5×1.5×
Charles H. Noble · 1×
Citations per year

Countries citing papers authored by Bryan A. Lukas

Since Specialization
Citations

This map shows the geographic impact of Bryan A. Lukas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bryan A. Lukas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bryan A. Lukas more than expected).

Fields of papers citing papers by Bryan A. Lukas

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bryan A. Lukas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bryan A. Lukas. The network helps show where Bryan A. Lukas may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Bryan A. Lukas, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Bryan A. Lukas Line = papers co-authored together Bryan A. Lukas links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20244
2 20228
3 201916
4 201855
5 201368
6 201014
7 2008130
8 2007225
9 200726
10 200639
11 200421
12 200340
13 2002172
14
Understanding the "crisis" of marketing
20010
15 200198
16 20012
17 199957
18 19964
19 1996133
20 199520

About Bryan A. Lukas

Bryan A. Lukas is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Tourism, Leisure and Hospitality Management, having authored 41 papers that have together received 3.1k indexed citations. Recurring topics across this work include Innovation and Knowledge Management (15 papers), Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Innovation Diffusion and Forecasting (8 papers), Digital Marketing and Social Media (8 papers), Business Strategy and Innovation (4 papers), International Business and FDI (4 papers) and Management and Marketing Education (4 papers). The work is most often cited by research in Marketing (1.3k citations), Strategy and Management (1.4k citations), Organizational Behavior and Human Resource Management (951 citations), Business and International Management (142 citations) and Management of Technology and Innovation (414 citations). Bryan A. Lukas has collaborated with scholars based in Australia, United States and United Kingdom. Frequent co-authors include O. C. Ferrell, Greg Whitwell, Ingo Oswald Karpen, Liliana L. Bove, Isabelle Maignan, Ajay Menon, G. Tomas M. Hult, Simon J. Bell, Alexander Josiassen and Christian Homburg. Their work appears in journals such as Journal of Business Research, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Marketing and European Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026