Trina Sego

457 total citations
17 papers, 324 citations indexed

About

Trina Sego is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Trina Sego has authored 17 papers receiving a total of 324 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Management Science and Operations Research. Recurrent topics in Trina Sego's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Innovation Diffusion and Forecasting (3 papers). Trina Sego is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Innovation Diffusion and Forecasting (3 papers). Trina Sego collaborates with scholars based in United States, France and Australia. Trina Sego's co-authors include Shikhar Sarin, Barbara J. Phillips, Christophe Haon, Alicia Mas‐Tur, Alan L. Porter, José M. Merigó, Mustapha Belkhouja, Norat Roig‐Tierno, Jeffrey F. Durgee and Ajay K. Kohli and has published in prestigious journals such as Technological Forecasting and Social Change, Industrial Marketing Management and Journal of Consumer Behaviour.

In The Last Decade

Trina Sego

16 papers receiving 294 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Trina Sego United States	7	126	99	76	55	54	17	324
Jamshid Ali Turi Pakistan	12	167 1.3×	97 1.0×	50 0.7×	90 1.6×	46 0.9×	35	411
Ya-Fen Tseng Taiwan	6	193 1.5×	157 1.6×	99 1.3×	43 0.8×	121 2.2×	12	397
Fei L. Weisstein United States	9	286 2.3×	136 1.4×	70 0.9×	50 0.9×	70 1.3×	16	443
Aditya Kumar Sahu India	4	138 1.1×	96 1.0×	34 0.4×	73 1.3×	72 1.3×	8	360
Jamil Ahmad Pakistan	7	119 0.9×	124 1.3×	91 1.2×	64 1.2×	62 1.1×	14	354
Selvan Perumal Malaysia	11	170 1.3×	86 0.9×	53 0.7×	107 1.9×	63 1.2×	46	388
Arry Tanusondjaja Australia	10	188 1.5×	112 1.1×	48 0.6×	28 0.5×	62 1.1×	25	309
Nadeem Khalid Kazakhstan	13	132 1.0×	101 1.0×	94 1.2×	67 1.2×	54 1.0×	21	423
Pi‐Chuan Sun Taiwan	10	131 1.0×	147 1.5×	113 1.5×	28 0.5×	58 1.1×	15	394

Countries citing papers authored by Trina Sego

Since Specialization

Citations

This map shows the geographic impact of Trina Sego's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Trina Sego with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Trina Sego more than expected).

Fields of papers citing papers by Trina Sego

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Trina Sego. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Trina Sego. The network helps show where Trina Sego may publish in the future.

Co-authorship network of co-authors of Trina Sego

This figure shows the co-authorship network connecting the top 25 collaborators of Trina Sego. A scholar is included among the top collaborators of Trina Sego based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Trina Sego. Trina Sego is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Sarin, Shikhar, Trina Sego, Anthony Di Benedetto, Ravindra Chitturi, & Subin Im. (2025). Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill. AMS Review. 15(3-4). 566–578.

Sego, Trina, et al.. (2022). Overcoming bias against funding of female-led entrepreneurial initiatives: the democratizing influence of online crowdlending platforms. Service Business. 16(4). 907–933. 3 indexed citations

Mas‐Tur, Alicia, Norat Roig‐Tierno, Shikhar Sarin, et al.. (2021). Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change. Technological Forecasting and Social Change. 165. 120487–120487. 91 indexed citations

Sego, Trina, et al.. (2020). The Relationship between Mobile Retail Service Quality, Customer Satisfaction and Behavior Intentions. Academy of Marketing Studies journal. 24(2). 2 indexed citations

Haon, Christophe, et al.. (2020). Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences. Industrial Marketing Management. 91. 581–595. 6 indexed citations

Gauthier, Caroline, et al.. (2020). Social and personal values in advertising: evidence from food advertising in South Korea. International Studies of Management and Organization. 50(2). 174–200. 3 indexed citations

Sarin, Shikhar, Christophe Haon, Mustapha Belkhouja, et al.. (2020). Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history. Technological Forecasting and Social Change. 160. 120210–120210. 23 indexed citations

Sego, Trina & Jee‐Young Lee. (2012). Executional Elements in Banner Advertising: A Cross-Cultural Comparison. Journal of Current Issues & Research in Advertising. 33(2). 301–316. 3 indexed citations

Phillips, Barbara J. & Trina Sego. (2011). The role of identity in disposal. Marketing Theory. 11(4). 435–454. 31 indexed citations

10.

Sego, Trina. (2010). Mothers' experiences related to the disposal of children's clothing and gear: keeping Mister Clatters but tossing broken Barbie. Journal of Consumer Behaviour. 9(1). 57–68. 9 indexed citations

11.

Sarin, Shikhar, Trina Sego, Ajay K. Kohli, & Goutam Challagalla. (2010). Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study. Journal of Personal Selling and Sales Management. 30(2). 143–156. 27 indexed citations

12.

Sarin, Shikhar, et al.. (2003). Strategic Use of Bundling for Marketing New High-Tech Products: Strategies for Reducing Consumers' Risk Perception. The Journal of Marketing Theory and Practice. 11(3). 6 indexed citations

13.

Sarin, Shikhar, et al.. (2003). Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products. The Journal of Marketing Theory and Practice. 11(3). 71–83. 98 indexed citations

14.

Durgee, Jeffrey F. & Trina Sego. (2001). Gift-Giving As a Metaphor For Understanding New Products That Delight. ACR North American Advances. 13 indexed citations

15.

Sego, Trina. (1999). The Effects of Sex and Ethnicity on Evaluations of Advertising Job Candidates: Do Stereotypes Predict Discrimination?. Journal of Current Issues & Research in Advertising. 21(1). 63–74. 4 indexed citations

16.

Sego, Trina & Patricia A. Stout. (1994). Anxiety Associated With Social Issues: the Development of a Scale to Measure an Antecedent Construct. ACR North American Advances. 3 indexed citations

17.

Sego, Trina & Patricia A. Stout. (1994). Anxiety associated with social issues: The development of a scale to measure an antecedent. Advances in consumer research. 21(1). 601–606. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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