John A. Howard

10.0k citations
145 papers · 6.5k indexed · 1 hit paper · h-index 38

Impact in

  • Biotechnology top 0.05%
    • Transgenic Plants and Applications
  • Marketing top 0.2%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Consumer Market Behavior and Pricing

Papers in

    • Transgenic Plants and Applications 44
    • Enzyme Production and Characterization 5
    • Plant tissue culture and regeneration 39
    • CRISPR and Genetic Engineering 18

John A. Howard

130 papers receiving 5.5k citations

Hit Papers

The Theory of Buyer Behavior 1971 · 2.0k citations
2.0k197120261989200750010001.5k

Peers

John A. Howard
Comparison fields: 5 of 195
  • Biotechnology 2.1k
  • Marketing 2.1k
  • Organizational Behavior and Human Resource Management 1.1k
  • Tourism, Leisure and Hospitality Management 156
  • General Decision Sciences 132
Replace Daniel C. Smith with:
Daniel C. Smith United States
Donald MacKenzie United Kingdom
Klaus G. Grunert Denmark
Ravi Dhar United States
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Flemming Hansen Denmark
Peter B. Kim New Zealand
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John A. Howard relative to Daniel C. Smith United States Daniel C. Smith's profile →
Citations per field
00.5×4.9×
Daniel C. Smith · 1×
Citations per year

Countries citing papers authored by John A. Howard

Since Specialization
Citations

This map shows the geographic impact of John A. Howard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John A. Howard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John A. Howard more than expected).

Fields of papers citing papers by John A. Howard

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John A. Howard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John A. Howard. The network helps show where John A. Howard may publish in the future.

Co-authorship network

The 25 scholars most cited alongside John A. Howard, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with John A. Howard Line = papers co-authored together John A. Howard links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20250
2 20250
3 20250
4 201538
5 20147
6 20146
7 201323
8 201228
9 201188
10 200798
11 2004136
12 200445
13 2004156
14
Remarks of J. Howard Beales, III, Director, Bureau of Consumer Protection, Federal Trade Commission, before the 2003 Symposium on the Patriot Act, Consumer Privacy, and Cybercrime
20031
15
Evanescent mode filter - Design and implementation
19891
16 19873
17
Promotion in a Static Market
19811
18
The Variety of Litigant Demand in Three United States Courts of Appeals
19783
19
Consumer behavior : application of theory
1977330
20
Disembodied Brains or People
19761

About John A. Howard

John A. Howard is a scholar working on Biotechnology, Molecular Biology, Ocean Engineering, Marketing and Plant Science, having authored 145 papers that have together received 6.5k indexed citations. Recurring topics across this work include Transgenic Plants and Applications (44 papers), Plant tissue culture and regeneration (39 papers), CRISPR and Genetic Engineering (18 papers), Drilling and Well Engineering (9 papers), Viral gastroenteritis research and epidemiology (8 papers), Biofuel production and bioconversion (7 papers), Genetically Modified Organisms Research (6 papers) and Enzyme Production and Characterization (5 papers). The work is most often cited by research in Biotechnology (2.1k citations), Marketing (2.1k citations), Organizational Behavior and Human Resource Management (1.1k citations), Tourism, Leisure and Hospitality Management (156 citations) and General Decision Sciences (132 citations). John A. Howard has collaborated with scholars based in United States, Australia and Germany. Frequent co-authors include Jagdish N. Sheth, Stewart W. Bither, Stephen J. Streatfield, Z̆ivko L. Nikolov, Ann Kusnadi, Elizabeth E. Hood, Michael E. Horn, Susan L. Woodard, John U. Farley and Donna E. Delaney. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Vaccine, Plant Biotechnology Journal and Molecular Breeding.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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