Mónica Gómez Suárez
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Economics and Econometrics top 10%
- Strategy and Management top 10%
- Co-authors
- Natalia RubioMaría Jesús Yagüe GuillénMaría Pilar Martínez‐RuizShintaro OkazakiJavier OubiñaMakarand ModyAna M. Díaz‐MartínMarco Ieva
- Topics
- Consumer Behavior in Brand Consumption and Identification (27 papers)Consumer Retail Behavior Studies (24 papers)Consumer Market Behavior and Pricing (15 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- SHILAP Revista de lepidopterologíaFrontiers in PsychologySustainability
In The Last Decade
Mónica Gómez Suárez
55 papers receiving 610 citations
Peers
Comparison fields: 5 of 67
- Marketing 494
- Sociology and Political Science 242
- Organizational Behavior and Human Resource Management 144
- Economics and Econometrics 96
- Strategy and Management 79
Countries citing papers authored by Mónica Gómez Suárez
This map shows the geographic impact of Mónica Gómez Suárez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mónica Gómez Suárez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mónica Gómez Suárez more than expected).
Fields of papers citing papers by Mónica Gómez Suárez
This network shows the impact of papers produced by Mónica Gómez Suárez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mónica Gómez Suárez. The network helps show where Mónica Gómez Suárez may publish in the future.
Co-authorship network of co-authors of Mónica Gómez Suárez
This figure shows the co-authorship network connecting the top 25 collaborators of Mónica Gómez Suárez. A scholar is included among the top collaborators of Mónica Gómez Suárez based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mónica Gómez Suárez. Mónica Gómez Suárez is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 6 | |
| 2 | 4 | |
| 3 | 7 | |
| 4 | 10 | |
| 5 | Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management | 14 |
| 6 | El marketing sensorial: una aproximación al mundo del retail español | 2 |
| 7 | Aspectos diferentes en la medición de capital de marca de distribuidor: un modelo agregado | 2 |
| 8 | New Insights into Store Brand Equity: a Model for Retailer's brands | 1 |
| 9 | Las marcas de distribuidor desde la perspectiva académica: artículos publicados en revistas internacionales y españolas | 2 |
| 10 | Customer Perceptions of Perceived Risk in Generic Drugs: The Spanish M arket | 7 |
| 11 | 0 | |
| 12 | Riesgo percibido por el consumidor en medicamentos genéricos: el caso del mercado español | 1 |
| 13 | Gestión minorista de las marcas de distribuidor: producto y merchandising | 8 |
| 14 | Las marcas de distribución y la gestión del lineal: un análisis desde la perspectiva del fabricante | 3 |
| 15 | Valoración y preferencia de las revistas académicas en el área de marketing: una aplicación del análisis conjunto | 14 |
| 16 | Estrategias de producto en banca de empresas | 1 |
| 17 | La competencia en banca de empresas en España: análisis de grupos estratégicos basado en la dimensión de especialización | 0 |
| 18 | Las capacidades organizativas y los mercados internacionales: una visión interdisciplinar desde las teorías de la organización y del marketing | 0 |
| 19 | Internacionalización y estrategia de Marketing de la empresa exportadora española | 0 |
| 20 | Relación entre tipología de estrategias y marketing en banca de empresas | 1 |
About Mónica Gómez Suárez
Mónica Gómez Suárez is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Communication, having authored 68 papers that have together received 675 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (27 papers), Consumer Retail Behavior Studies (24 papers) and Consumer Market Behavior and Pricing (15 papers). The work is most often cited by research in Marketing (494 citations), Organizational Behavior and Human Resource Management (144 citations) and Tourism, Leisure and Hospitality Management (18 citations). Mónica Gómez Suárez has collaborated with scholars based in Spain, Portugal and Italy. Frequent co-authors include Natalia Rubio, María Jesús Yagüe Guillén, María Pilar Martínez‐Ruiz, Shintaro Okazaki, Javier Oubiña, Makarand Mody, Ana M. Díaz‐Martín, Marco Ieva, Paula Rodrigues and Luis Enrique Alonso Benito. Their work appears in journals such as SHILAP Revista de lepidopterología, Frontiers in Psychology and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.