Barbara Mueller

2.6k total citations
47 papers, 1.7k citations indexed

About

Barbara Mueller is a scholar working on Marketing, Social Psychology and Strategy and Management. According to data from OpenAlex, Barbara Mueller has authored 47 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 10 papers in Social Psychology and 7 papers in Strategy and Management. Recurrent topics in Barbara Mueller's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Cultural Differences and Values (7 papers) and Environmental Sustainability in Business (7 papers). Barbara Mueller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Cultural Differences and Values (7 papers) and Environmental Sustainability in Business (7 papers). Barbara Mueller collaborates with scholars based in United States, Austria and Spain. Barbara Mueller's co-authors include Shintaro Okazaki, Charles R. Taylor, Sandra Diehl, Ralf Terlutter, Katherine Frith, Roger S. Goody, Yang Feng, Tobias Restle, John B. Ford and Eberhard Pfaff and has published in prestigious journals such as Biochemistry, Antimicrobial Agents and Chemotherapy and Journal of International Business Studies.

In The Last Decade

Barbara Mueller

46 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Barbara Mueller United States 22 989 652 393 278 195 47 1.7k
Bruce A. Huhmann United States 20 638 0.6× 453 0.7× 107 0.3× 207 0.7× 59 0.3× 49 1.3k
Susan L. Kline United States 19 204 0.2× 715 1.1× 95 0.2× 489 1.8× 248 1.3× 71 1.7k
Shelly Rodgers United States 25 1.1k 1.1× 2.0k 3.1× 256 0.7× 153 0.6× 97 0.5× 70 2.9k
Steven Kates Australia 15 848 0.9× 730 1.1× 411 1.0× 203 0.7× 167 0.9× 56 1.7k
Andrea J. S. Stanaland United States 15 546 0.6× 594 0.9× 105 0.3× 83 0.3× 298 1.5× 21 1.2k
Teresa Fernandes Portugal 24 1.1k 1.1× 1.4k 2.1× 109 0.3× 154 0.6× 125 0.6× 42 2.2k
Sanford Grossbart United States 20 1.1k 1.2× 866 1.3× 256 0.7× 189 0.7× 87 0.4× 32 1.8k
Darrel D. Muehling United States 30 2.4k 2.4× 1.5k 2.3× 776 2.0× 880 3.2× 130 0.7× 76 3.3k
Sandra E. Moriarty United States 20 1.0k 1.0× 760 1.2× 143 0.4× 140 0.5× 460 2.4× 58 2.0k
Michael F. Weigold United States 17 487 0.5× 974 1.5× 100 0.3× 524 1.9× 120 0.6× 34 2.0k

Countries citing papers authored by Barbara Mueller

Since Specialization
Citations

This map shows the geographic impact of Barbara Mueller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Mueller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Mueller more than expected).

Fields of papers citing papers by Barbara Mueller

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara Mueller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Mueller. The network helps show where Barbara Mueller may publish in the future.

Co-authorship network of co-authors of Barbara Mueller

This figure shows the co-authorship network connecting the top 25 collaborators of Barbara Mueller. A scholar is included among the top collaborators of Barbara Mueller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara Mueller. Barbara Mueller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Schuster, Tobias, Katharina M. Steiner, Katja Koelkebeck, et al.. (2025). Game-based learning in undergraduate medical education: evaluation of an interdisciplinary escape room. BMC Medical Education. 25(1). 1606–1606. 1 indexed citations
3.
Hakala, Ulla, et al.. (2023). Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland. International Journal of Consumer Studies. 48(1). 5 indexed citations
4.
Ford, John B., et al.. (2022). Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis. International Journal of Advertising. 42(1). 119–127. 11 indexed citations
5.
Kalliny, Morris, et al.. (2019). Capitalizing on Faith: A Cross-Cultural Examination of Consumer Responses to the Use of Religious Symbols in Advertising. Journal of Global Marketing. 33(3). 158–176. 11 indexed citations
6.
7.
Diehl, Sandra, et al.. (2017). Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil. International Journal of Advertising. 36(6). 945–974. 11 indexed citations
8.
Okazaki, Shintaro, Barbara Mueller, & Sandra Diehl. (2013). A Multi-Country Examination of Hard-Sell and Soft-Sell Advertising. Journal of Advertising Research. 53(3). 258–272. 37 indexed citations
9.
Mueller, Barbara. (2012). Degrees of Globalization: An Analysis of the Standardization of Message Elements in Multinational Advertising. 4 indexed citations
10.
11.
Hemetsberger, Andrea, et al.. (2011). “Grandma’S Fridge Is Cool” – the Meaning of Retro Brands For Young Consumers. ACR North American Advances. 12 indexed citations
12.
Ford, John B., Barbara Mueller, Charles R. Taylor, & Nigel Hollis. (2011). The Tension between Strategy and Execution: Challenges for International Advertising Research. Journal of Advertising Research. 51(sup1). 27–41. 28 indexed citations
13.
Diehl, Sandra, Ralf Terlutter, & Barbara Mueller. (2008). The Influence of Culture on Responses to the Globe Dimension of Performance Orientation in Advertising Messages – Results From the U.S., Germany, France, Spain, and Thailand. ACR North American Advances. 9 indexed citations
14.
Frith, Katherine & Barbara Mueller. (2003). Advertising and societies : global issues. Peter Lang eBooks. 75 indexed citations
15.
Hill, Joanne M. & Barbara Mueller. (2001). The Appeal of Etfs. 2001(1). 50–65. 1 indexed citations
16.
Mueller, Barbara, et al.. (1996). Observations: The Influence of Culture on American and British Advertising: An Exploratory Comparison of Beer Advertising. Journal of Advertising Research. 36(3). 79–88. 1 indexed citations
17.
Mueller, Barbara, et al.. (1994). Intended vs. unintended messages: Viewer perceptions of United States Army television commercials. Journal of Advertising Research. 34(2). 70–78. 12 indexed citations
18.
Divita, Gilles, Barbara Mueller, Mathias Gautel, et al.. (1993). Kinetics of interaction of HIV reverse transcriptase with primer/template. Biochemistry. 32(31). 7966–7971. 32 indexed citations
19.
Mueller, Barbara, et al.. (1991). Interaction of fluorescently labeled dideoxynucleotides with HIV-1 reverse transcriptase. Biochemistry. 30(15). 3709–3715. 58 indexed citations
20.
Mueller, Barbara. (1987). Multinational advertising : an examination of standardization and specialization in commercial messages. UMI eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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