Shen Duan

502 total citations · 1 hit paper
13 papers, 334 citations indexed

About

Shen Duan is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Shen Duan has authored 13 papers receiving a total of 334 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Information Systems and Management. Recurrent topics in Shen Duan's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (3 papers). Shen Duan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (3 papers). Shen Duan collaborates with scholars based in China, United Kingdom and United States. Shen Duan's co-authors include Yijun Zhao, Kevin Lü, Siyun Chen, Fei L. Weisstein, Dahai Wang, Lu Meng, Yushi Jiang, Zhi Li, Zhiling Wang and Yiran Zhang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Retailing and Consumer Services.

In The Last Decade

Shen Duan

11 papers receiving 317 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

2021 229 citations Shen Duan, Yijun Zhao et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Shen Duan China	7	213	196	105	42	41	13	334
Sanga Song United States	9	211 1.0×	151 0.8×	73 0.7×	40 1.0×	28 0.7×	18	315
Costel Iliuţă Negricea Romania	9	125 0.6×	142 0.7×	82 0.8×	50 1.2×	28 0.7×	36	301
Suha Fouad Salem Malaysia	14	236 1.1×	211 1.1×	95 0.9×	70 1.7×	24 0.6×	20	393
Sanjeev Varshney India	11	187 0.9×	217 1.1×	71 0.7×	71 1.7×	20 0.5×	26	352
Syed Mahmudur Rahman Australia	10	200 0.9×	149 0.8×	84 0.8×	68 1.6×	23 0.6×	17	309
Carina Thürridl Austria	7	199 0.9×	223 1.1×	68 0.6×	29 0.7×	31 0.8×	12	372
Richard Huaman‐Ramirez France	10	223 1.0×	217 1.1×	44 0.4×	100 2.4×	28 0.7×	16	343
Tim Böttger Switzerland	5	229 1.1×	191 1.0×	63 0.6×	73 1.7×	28 0.7×	8	345
Naser Pourazad Australia	9	198 0.9×	205 1.0×	126 1.2×	78 1.9×	41 1.0×	18	353
Navdeep Athwal United Kingdom	7	316 1.5×	200 1.0×	35 0.3×	34 0.8×	59 1.4×	10	395

Countries citing papers authored by Shen Duan

Since Specialization

Citations

This map shows the geographic impact of Shen Duan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shen Duan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shen Duan more than expected).

Fields of papers citing papers by Shen Duan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shen Duan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shen Duan. The network helps show where Shen Duan may publish in the future.

Co-authorship network of co-authors of Shen Duan

This figure shows the co-authorship network connecting the top 25 collaborators of Shen Duan. A scholar is included among the top collaborators of Shen Duan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shen Duan. Shen Duan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Duan, Shen, et al.. (2025). Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions. Journal of Advertising. 1–21. 1 indexed citations

2.

Meng, Lu, et al.. (2025). The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food. Journal of Business Ethics. 199(2). 437–451.

3.

Meng, Lu, Qi Wu, Yijie Wang, & Shen Duan. (2025). Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors. Journal of Advertising. 54(4). 548–565.

4.

Duan, Shen, et al.. (2024). The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. Journal of Business Research. 183. 114874–114874. 13 indexed citations

5.

Duan, Shen, et al.. (2024). The impact of visual perspectives in advertisements on access‐based products. Psychology and Marketing. 41(4). 958–971. 6 indexed citations

6.

Meng, Lu, et al.. (2023). The overlapping effect: impact of product display on price–quality judgments. Marketing Letters. 35(1). 107–128. 1 indexed citations

7.

Meng, Lu, et al.. (2022). The performance and psychological mechanism of contamination effect in consumer behavior. Advances in Psychological Science. 30(4). 941–952. 1 indexed citations

8.

Li, Zhi, et al.. (2022). Are users attracted by playlist titles and covers? Understanding playlist selection behavior on a music streaming platform. Journal of Innovation & Knowledge. 7(3). 100212–100212. 6 indexed citations

9.

Meng, Lu, et al.. (2022). How a blurry background in product presentation influences product size perception. Psychology and Marketing. 39(8). 1633–1645. 9 indexed citations

10.

Duan, Shen, et al.. (2021). The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion. Journal of Retailing and Consumer Services. 63. 102733–102733. 229 indexed citations breakdown →

11.

Liu, Fengjun, et al.. (2021). Influence of Network Celebrity Live Broadcast on Consumers' Virtual Gift Consumption from the Perspective of Information Source Characteristics. 33(5). 319. 2 indexed citations

12.

Wang, Dahai, et al.. (2021). Impact of ambivalent attitudes on green purchase intentions: The role of negative moods. International Journal of Consumer Studies. 46(1). 182–199. 34 indexed citations

13.

Zhao, Yijun, et al.. (2020). The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19. Frontiers of Business Research in China. 14(1). 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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