Shen Duan
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 3
- Environmental Sustainability in Business 2
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- Digital Marketing and Social Media 5
- Psychology of Social Influence 1
- Co-authors
- Yijun Zhao (3 shared papers)Kevin Lü (3 shared papers)Siyun Chen (1 shared paper)Dahai Wang (1 shared paper)Fei L. Weisstein (1 shared paper)Lu Meng (5 shared papers)Yiran Zhang (1 shared paper)Zhiling Wang (1 shared paper)
- Journals
- Journal of Advertising (2 papers)Psychology and Marketing (2 papers)Marketing Letters (1 paper)Journal of Innovation & Knowledge (1 paper)Journal of Retailing and Consumer Services (1 paper)
- Partner nations
- ChinaUnited KingdomHong Kong
In The Last Decade
Shen Duan
13 papers receiving 354 citations
Shen Duan's Hit Papers
Peers
Comparison fields: 5 of 53
- Marketing 225
- Information Systems and Management 111
- Sociology and Political Science 206
- Organizational Behavior and Human Resource Management 45
- Business and International Management 6
Countries citing papers authored by Shen Duan
This map shows the geographic impact of Shen Duan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shen Duan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shen Duan more than expected).
Fields of papers citing papers by Shen Duan
This network shows the impact of papers produced by Shen Duan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shen Duan. The network helps show where Shen Duan may publish in the future.
Co-authors
The 17 scholars most cited alongside Shen Duan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion Hit paper breakdown → | 2021 | 247 |
| 2 | 2021 | 35 | |
| 3 | 2020 | 33 | |
| 4 | 2024 | 22 | |
| 5 | 2022 | 10 | |
| 6 | 2024 | 8 | |
| 7 | 2022 | 6 | |
| 8 | 2022 | 2 | |
| 9 | 2023 | 2 | |
| 10 | 2025 | 2 | |
| 11 | Influence of Network Celebrity Live Broadcast on Consumers' Virtual Gift Consumption from the Perspective of Information Source Characteristics | 2021 | 2 |
| 12 | 2025 | 1 | |
| 13 | 2025 | 1 | |
| 14 | 2025 | 0 |
About Shen Duan
Shen Duan is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 14 papers that have together received 371 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers), Consumer Retail Behavior Studies (3 papers), Behavioral Health and Interventions (2 papers), Environmental Sustainability in Business (2 papers), Customer Service Quality and Loyalty (2 papers), Technology Adoption and User Behaviour (2 papers) and Psychology of Social Influence (1 paper). The work is most often cited by research in Marketing (225 citations), Information Systems and Management (111 citations), Sociology and Political Science (206 citations), Organizational Behavior and Human Resource Management (45 citations) and Business and International Management (6 citations). Shen Duan has collaborated with scholars based in China, United Kingdom and Hong Kong. Frequent co-authors include Yijun Zhao, Kevin Lü, Siyun Chen, Dahai Wang, Fei L. Weisstein, Lu Meng, Yiran Zhang, Zhiling Wang, Yushi Jiang and Zhi Li. Their work appears in journals such as Journal of Advertising, Psychology and Marketing, Marketing Letters, Journal of Innovation & Knowledge and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.