Yushi Jiang

1.5k total citations
73 papers, 1.0k citations indexed

About

Yushi Jiang is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Yushi Jiang has authored 73 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 22 papers in Economics and Econometrics and 20 papers in Sociology and Political Science. Recurrent topics in Yushi Jiang's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (19 papers) and Energy, Environment, Economic Growth (10 papers). Yushi Jiang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (19 papers) and Energy, Environment, Economic Growth (10 papers). Yushi Jiang collaborates with scholars based in China, Pakistan and United Kingdom. Yushi Jiang's co-authors include Miao Miao, Asadullah Khaskheli, Muhammad Asif Qureshi, Syed Ali Raza, Miao Miao, Komal Akram Khan, Syed Imran Zaman, Tariq Jalees, Yanran Hong and Qiang Yang and has published in prestigious journals such as Tourism Management, International Journal of Production Economics and International Journal of Environmental Research and Public Health.

In The Last Decade

Yushi Jiang

65 papers receiving 996 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yushi Jiang China 18 308 304 264 181 130 73 1.0k
Imtiaz Arif Pakistan 17 284 0.9× 363 1.2× 241 0.9× 115 0.6× 138 1.1× 70 955
Iqbal Thonse Hawaldar Bahrain 19 431 1.4× 182 0.6× 142 0.5× 99 0.5× 56 0.4× 119 1.0k
Asif Khan Pakistan 17 247 0.8× 453 1.5× 261 1.0× 213 1.2× 181 1.4× 45 1.0k
Donghong Ding China 14 296 1.0× 191 0.6× 149 0.6× 213 1.2× 236 1.8× 23 883
Don J. Webber United Kingdom 22 504 1.6× 351 1.2× 92 0.3× 96 0.5× 154 1.2× 98 1.3k
Niaz Ahmed Bhutto Pakistan 16 398 1.3× 144 0.5× 327 1.2× 234 1.3× 158 1.2× 52 1.1k
Mohamed Albaity United Arab Emirates 18 508 1.6× 329 1.1× 141 0.5× 112 0.6× 205 1.6× 71 1.3k
Naveed Iqbal Chaudhry Pakistan 13 184 0.6× 109 0.4× 185 0.7× 246 1.4× 104 0.8× 41 783
Mian Sajid Nazir Pakistan 21 568 1.8× 166 0.5× 201 0.8× 652 3.6× 103 0.8× 77 1.9k
Sughra Bibi China 14 228 0.7× 428 1.4× 166 0.6× 128 0.7× 125 1.0× 24 790

Countries citing papers authored by Yushi Jiang

Since Specialization
Citations

This map shows the geographic impact of Yushi Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yushi Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yushi Jiang more than expected).

Fields of papers citing papers by Yushi Jiang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yushi Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yushi Jiang. The network helps show where Yushi Jiang may publish in the future.

Co-authorship network of co-authors of Yushi Jiang

This figure shows the co-authorship network connecting the top 25 collaborators of Yushi Jiang. A scholar is included among the top collaborators of Yushi Jiang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yushi Jiang. Yushi Jiang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yang, Qiang, et al.. (2025). Exploring the impact of certainty language style in social media influencers-generated content on consumers’ purchase behavior. Journal of Research in Interactive Marketing. 20(2). 215–231.
2.
Jiang, Yushi, et al.. (2025). Plant stem occlusion inpainting with Deep Reinforcement Learning. Computers and Electronics in Agriculture. 237. 110465–110465. 1 indexed citations
3.
Wu, Peixuan, et al.. (2024). Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference. Journal of Retailing and Consumer Services. 84. 104196–104196.
4.
Zaman, Syed Ahsan Ali, et al.. (2024). Knowledge Creation in SMEs in the Era of Industry 4.0: a Comparative Study of Pakistan and China. Journal of the Knowledge Economy. 16(3). 11520–11546. 1 indexed citations
5.
Jiang, Yushi, et al.. (2024). The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience. Journal of Business-to-Business Marketing. 31(4). 447–470.
6.
Chen, Jiaqi, et al.. (2024). Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception. Psychology and Marketing. 41(12). 2992–3008. 4 indexed citations
7.
Zhou, Hang, et al.. (2024). Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness. Journal of Consumer Behaviour. 23(6). 3030–3045.
8.
Lin, Jing, et al.. (2024). How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors. Journal of theoretical and applied electronic commerce research. 19(4). 3520–3546. 2 indexed citations
9.
Kong, Jun, et al.. (2023). Understanding the effects of specific techno-stressors on strain and job performance: a meta-analysis of the empirical evidence. Information Technology and People. 38(2). 787–826. 9 indexed citations
10.
Yang, Qiang, et al.. (2021). A Cross-cultural Analysis of Tourists’ Perceptions of Airbnb Attributes. International Journal of Hospitality & Tourism Administration. 23(4). 754–787. 24 indexed citations
11.
Jiang, Yushi, et al.. (2020). Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective. Asia Pacific Journal of Marketing and Logistics. 33(7). 1535–1555. 42 indexed citations
12.
Jiang, Yushi, et al.. (2020). Linking biopsychosocial indicators with financial risk tolerance and satisfaction through macroeconomic literacy: A structural equation modeling approach. Cogent Economics & Finance. 8(1). 1730079–1730079. 11 indexed citations
13.
Jiang, Yushi, et al.. (2019). The rise of social networking sites. Asia Pacific Journal of Marketing and Logistics. 32(1). 232–252. 34 indexed citations
14.
Jiang, Yushi, et al.. (2018). The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan. Sustainability. 10(7). 2391–2391. 19 indexed citations
15.
Jiang, Yushi, et al.. (2017). Online Personalized Advertising Avoidance by Chinese Consumers: The Effect of Consumer Good Types. The International Journal of Business & Management. 1(6). 107–117. 3 indexed citations
16.
Jiang, Yushi, et al.. (2017). Using Social Influence Processes and Psychological Factors to Measure Pervasive Adoption of Social Networking Sites: Evidence from Pakistan. Emerging Markets Finance and Trade. 54(15). 3485–3499. 23 indexed citations
17.
Jiang, Yushi & Tsangyao Chang. (2016). Bring Quantile Unit Root Test back in Testing Hysteresis in Unemployment for the United States. Romanian Journal of Economic Forecasting. 5–13. 7 indexed citations
18.
Jiang, Yushi, et al.. (2016). Determinants of Domestic Saving in Guinea. Journals & Books Hosting (International Knowledge Sharing Platform). 8(26). 20–30. 1 indexed citations
19.
Jiang, Yushi, et al.. (2016). The Impact of Africa-China Trade Openness on Technology Transfer and Economic Growth for Africa: A Dynamic Panel Data Approach. Annals of economics and finance. 17(2). 403–431. 14 indexed citations
20.
Chen, Liangyin, et al.. (2014). Twice Deployment Node Balance Algorithm for Road Network Surveillance. International Journal of Distributed Sensor Networks. 10(5). 957851–957851. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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