Rafael Anaya‐Sánchez

2.8k total citations · 3 hit papers
31 papers, 1.9k citations indexed

About

Rafael Anaya‐Sánchez is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Rafael Anaya‐Sánchez has authored 31 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 16 papers in Marketing and 9 papers in Information Systems and Management. Recurrent topics in Rafael Anaya‐Sánchez's work include Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Technology Adoption and User Behaviour (9 papers). Rafael Anaya‐Sánchez is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Technology Adoption and User Behaviour (9 papers). Rafael Anaya‐Sánchez collaborates with scholars based in Spain, United Kingdom and Australia. Rafael Anaya‐Sánchez's co-authors include Sebastián Molinillo, Francisco Liébana‐Cabanillas, Rocío Aguilar-Illescas, Francisco J. Martínez‐López, Dimitrios Buhalis, María Vallespín Arán, David López-López, Irene Esteban-Millat, Elena Carvajal-Trujillo and Arnold Japutra and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.

In The Last Decade

Rafael Anaya‐Sánchez

29 papers receiving 1.8k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

2021 233 citations Sebastián Molinillo, Rocío Aguilar-Illescas et al. Journal of Retailing and Consumer Services profile →
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

2019 219 citations Sebastián Molinillo, Rafael Anaya‐Sánchez et al. Computers in Human Behavior profile →
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment

2018 200 citations Sebastián Molinillo, Rocío Aguilar-Illescas et al. profile →

Peers

Rafael Anaya‐Sánchez

SPS

MARKE

ISM

OBHRM

EDUCA

Jiaming Fang China

Rebecca Dolan Australia

Manuel J. Sánchez‐Franco Spain

Zach W. Y. Lee Hong Kong

Sesia J. Zhao China

Ding Hooi Ting Malaysia

Gina A. Tran United States

Yu‐Qian Zhu Taiwan

Jana Bowden Australia

Nikoletta‐Theofania Siamagka United Kingdom

Jiaming Fang China

Rafael Anaya‐Sánchez

1.1k ×0.8

SPS

630 ×0.8

MARKE

621 ×1.0

ISM

318 ×0.9

OBHRM

102 ×0.7

EDUCA

Citations per year, relative to Rafael Anaya‐Sánchez Rafael Anaya‐Sánchez (= 1×) peers Jiaming Fang

Countries citing papers authored by Rafael Anaya‐Sánchez

Since Specialization

Citations

This map shows the geographic impact of Rafael Anaya‐Sánchez's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rafael Anaya‐Sánchez with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rafael Anaya‐Sánchez more than expected).

Fields of papers citing papers by Rafael Anaya‐Sánchez

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rafael Anaya‐Sánchez. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rafael Anaya‐Sánchez. The network helps show where Rafael Anaya‐Sánchez may publish in the future.

Co-authorship network of co-authors of Rafael Anaya‐Sánchez

This figure shows the co-authorship network connecting the top 25 collaborators of Rafael Anaya‐Sánchez. A scholar is included among the top collaborators of Rafael Anaya‐Sánchez based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rafael Anaya‐Sánchez. Rafael Anaya‐Sánchez is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Molinillo, Sebastián, et al.. (2025). Levelling up esports research: Mapping the past, present, and future of a thriving digital arena. Performance Enhancement & Health. 13(4). 100354–100354.

Anaya‐Sánchez, Rafael, Francisco Rejón‐Guardia, & Sebastián Molinillo. (2024). Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness. International Journal of Contemporary Hospitality Management. 36(11). 3607–3627. 11 indexed citations

Anaya‐Sánchez, Rafael, et al.. (2024). Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals. Tourism & Management Studies. 20(3). 53–78. 8 indexed citations

Molinillo, Sebastián, et al.. (2024). Navigating the future of brand experience: insights from bibliometric analysis. Spanish Journal of Marketing - ESIC. 29(4). 491–517.

Molinillo, Sebastián, et al.. (2024). Effects of the spectator's emotional attachment to esports players on the sponsoring brand. Academia Revista Latinoamericana de Administración. 37(4). 513–528. 3 indexed citations

Molinillo, Sebastián, Francisco Rejón‐Guardia, Rafael Anaya‐Sánchez, & Francisco Liébana‐Cabanillas. (2023). Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience. Psychology and Marketing. 40(11). 2272–2290. 44 indexed citations

Molinillo, Sebastián, Francisco Rejón‐Guardia, & Rafael Anaya‐Sánchez. (2022). Exploring the antecedents of customers’ willingness to use service robots in restaurants. Service Business. 17(1). 167–193. 29 indexed citations

Martínez‐López, Francisco J., Rocío Aguilar-Illescas, Sebastián Molinillo, et al.. (2021). The Role of Online Brand Community Engagement on the Consumer–Brand Relationship. Sustainability. 13(7). 3679–3679. 12 indexed citations

Molinillo, Sebastián, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez, & Francisco Liébana‐Cabanillas. (2021). Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services. 63. 102404–102404. 233 indexed citations breakdown →

10.

Molinillo, Sebastián, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez, & Elena Carvajal-Trujillo. (2021). The customer retail app experience: Implications for customer loyalty. Journal of Retailing and Consumer Services. 65. 102842–102842. 106 indexed citations

11.

Martínez‐López, Francisco J., et al.. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management. 36(17-18). 1805–1831. 91 indexed citations

12.

Martínez‐López, Francisco J., et al.. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management. 36(7-8). 579–607. 193 indexed citations

13.

D’Alessandro, Steven, et al.. (2019). Promote or Perish? A brief note on academic social networking sites and academic reputation. Journal of Marketing Management. 36(5-6). 405–411. 11 indexed citations

14.

Molinillo, Sebastián, Rafael Anaya‐Sánchez, & Francisco Liébana‐Cabanillas. (2019). Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior. 108. 105980–105980. 219 indexed citations breakdown →

15.

Anaya‐Sánchez, Rafael, Sebastián Molinillo, Rocío Aguilar-Illescas, & Francisco Liébana‐Cabanillas. (2019). Improving travellers' trust in restaurant review sites. Tourism Review. 74(4). 830–840. 24 indexed citations

16.

Molinillo, Sebastián, Francisco Liébana‐Cabanillas, Rafael Anaya‐Sánchez, & Dimitrios Buhalis. (2017). DMO online platforms: Image and intention to visit. Tourism Management. 65. 116–130. 242 indexed citations

17.

Molinillo, Sebastián, Francisco Liébana‐Cabanillas, & Rafael Anaya‐Sánchez. (2017). Destination Image on the DMO's Platforms: Official Website and Social Media. Tourism & Management Studies. 13(3). 5–14. 19 indexed citations

18.

Anaya‐Sánchez, Rafael, et al.. (2017). Predictors of review sites usage in hotels. Tourism & Management Studies. 13(2). 52–59. 5 indexed citations

19.

Molinillo, Sebastián, Francisco Liébana‐Cabanillas, & Rafael Anaya‐Sánchez. (2017). A Social Commerce Intention Model for Traditional E-Commerce Sites. Journal of theoretical and applied electronic commerce research. 13(2). 80–93. 45 indexed citations

20.

Anaya‐Sánchez, Rafael, et al.. (2016). Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States.. Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT). 4(6). 69–86. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact