Janny Hoekstra

2.2k total citations · 1 hit paper
29 papers, 1.6k citations indexed

About

Janny Hoekstra is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Janny Hoekstra has authored 29 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Janny Hoekstra's work include Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (10 papers) and Technology Adoption and User Behaviour (9 papers). Janny Hoekstra is often cited by papers focused on Digital Marketing and Social Media (11 papers), Customer Service Quality and Loyalty (10 papers) and Technology Adoption and User Behaviour (9 papers). Janny Hoekstra collaborates with scholars based in Netherlands, United States and United Kingdom. Janny Hoekstra's co-authors include Peter C. Verhoef, Philip Hans Franses, Jenny van Doorn, Peter S. H. Leeflang, K.R.E. Huizingh, Tammo H.A. Bijmolt, Dick R. Wittink, Marco Vriens, Jan Roelf Bult and Kristof De Wulf and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Janny Hoekstra

26 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?

2002 562 citations Peter C. Verhoef, Philip Hans Franses et al. Journal of the Academy of Marketing Science profile →

Peers

Countries citing papers authored by Janny Hoekstra

Since Specialization

Citations

This map shows the geographic impact of Janny Hoekstra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Janny Hoekstra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Janny Hoekstra more than expected).

Fields of papers citing papers by Janny Hoekstra

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Janny Hoekstra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Janny Hoekstra. The network helps show where Janny Hoekstra may publish in the future.

Co-authorship network of co-authors of Janny Hoekstra

This figure shows the co-authorship network connecting the top 25 collaborators of Janny Hoekstra. A scholar is included among the top collaborators of Janny Hoekstra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Janny Hoekstra. Janny Hoekstra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires 2022 ·Journal of Interactive Marketing ·(unknown), Janny Hoekstra, Tammo H.A. Bijmolt	11
2	Marketing in the era of COVID-19 2020 ·University of Groningen research database (University of Groningen / Centre for Information Technology) ·Janny Hoekstra, Peter S. H. Leeflang	77
3	You don’t fool me! Consumer perceptions of digital native advertising and banner advertising 2019 ·Journal of Media Business Studies ·(unknown), Tammo H.A. Bijmolt, Janny Hoekstra	26
4	Digital Native Advertising: Practitioner Perspectives and a Research Agenda 2017 ·Journal of Interactive Advertising ·(unknown), Tammo H.A. Bijmolt, Janny Hoekstra	51
5	PROVIDING INFORMATION AND ENABLING TRANSACTIONS: WHICH WEBSITE FUNCTION IS MORE IMPORTANT FOR SUCCESS? 2015 ·Journal of electronic commerce research ·Janny Hoekstra, K.R.E. Huizingh, Tammo H.A. Bijmolt, (unknown)	9
6	Customization of online advertising: The role of intrusiveness 2013 ·Marketing Letters ·Jenny van Doorn, Janny Hoekstra	196
7	The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands 2003 ·Decision Support Systems ·Peter C. Verhoef, (unknown), Janny Hoekstra, Peter S. H. Leeflang	86
8	The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? breakdown → 2002 ·Journal of the Academy of Marketing Science ·Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra	562
9	The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter? 2002 ·Journal of the Academy of Marketing Science ·Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra	75
10	Direct marketing. De Machine, De Mens en De Moraal 2001 ·Insight - Non-Destructive Testing and Condition Monitoring ·Janny Hoekstra	0
11	The impact of satisfaction and payment equity on cross-buying 2001 ·Journal of Retailing ·Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra	197
12	The Effect of Relational Constructs on Relationship PERFORMANCE: DOES DURATION MATTER? 2000 ·Data Archiving and Networked Services (DANS) ·Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra	3
13	The Opening and Reading Behavior of Business-to-Business Direct Mail 2000 ·Industrial Marketing Management ·Kristof De Wulf, Janny Hoekstra, Harry Commandeur	5
14	The Customer Concept: The Basis for a New Marketing Paradigm 1999 ·Janny Hoekstra, Peter S. H. Leeflang, Dick R. Wittink	59
15	Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry 1999 ·Peter C. Verhoef, Janny Hoekstra	5
16	Conjoint experiments for direct mail response optimization 1998 ·European Journal of Marketing ·Marco Vriens, (unknown), Janny Hoekstra, Jan Roelf Bult	35
17	The lifetime value concept in customer-based marketing 1998 ·University of Groningen research database (University of Groningen / Centre for Information Technology) ·K.R.E. Huizingh, Janny Hoekstra, (unknown)	8
18	Using 'opt out' reply cards in direct mail 1996 ·University of Groningen research database (University of Groningen / Centre for Information Technology) ·(unknown), Janny Hoekstra, Marco Vriens	2
19	Using “opt out” reply cards in direct mailOptimal design, target selection, and profit implications 1996 ·Journal of Direct Marketing ·(unknown), Janny Hoekstra, Marco Vriens	4
20	Direct marketing: relaties door interactie 1995 ·SHILAP Revista de lepidopterología ·Janny Hoekstra	0

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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