Ross D. Petty

1.8k total citations
73 papers, 992 citations indexed

About

Ross D. Petty is a scholar working on Marketing, Law and Accounting. According to data from OpenAlex, Ross D. Petty has authored 73 papers receiving a total of 992 indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 23 papers in Law and 22 papers in Accounting. Recurrent topics in Ross D. Petty's work include Business Law and Ethics (20 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Intellectual Property Law (14 papers). Ross D. Petty is often cited by papers focused on Business Law and Ethics (20 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Intellectual Property Law (14 papers). Ross D. Petty collaborates with scholars based in United States, United Kingdom and Switzerland. Ross D. Petty's co-authors include Kathleen Seiders, J. Craig Andrews, Joan Lindsey‐Mullikin, Janet Landman, Debra L. Scammon, Robert N. Mayer, Larry D. Compeau, Dhruv Grewal, Les Carlson and Jennifer Hamilton and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Journal of Business Research.

In The Last Decade

Ross D. Petty

70 papers receiving 855 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ross D. Petty United States	16	506	316	141	131	122	73	992
Keith Wilcox United States	12	842 1.7×	485 1.5×	119 0.8×	99 0.8×	60 0.5×	24	1.3k
J. Barry Mason United States	19	562 1.1×	209 0.7×	40 0.3×	96 0.7×	151 1.2×	75	1.0k
Cynthia R. Jasper United States	19	540 1.1×	259 0.8×	22 0.2×	52 0.4×	59 0.5×	52	1.0k
R. Jayanti United States	14	380 0.8×	291 0.9×	75 0.5×	87 0.7×	61 0.5×	26	882
Dan Svirsky United States	5	423 0.8×	472 1.5×	68 0.5×	41 0.3×	94 0.8×	6	781
Mary Anne Raymond United States	23	441 0.9×	460 1.5×	74 0.5×	108 0.8×	39 0.3×	51	1.3k
John L. Swasy United States	16	670 1.3×	537 1.7×	44 0.3×	93 0.7×	43 0.4×	18	1.1k
Avery M. Abernethy United States	15	473 0.9×	262 0.8×	13 0.1×	93 0.7×	77 0.6×	42	760
Maria L. Cronley United States	16	748 1.5×	429 1.4×	45 0.3×	85 0.6×	108 0.9×	34	1.2k
Tracy A. Suter United States	10	597 1.2×	330 1.0×	41 0.3×	56 0.4×	27 0.2×	19	891

Countries citing papers authored by Ross D. Petty

Since Specialization

Citations

This map shows the geographic impact of Ross D. Petty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ross D. Petty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ross D. Petty more than expected).

Fields of papers citing papers by Ross D. Petty

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ross D. Petty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ross D. Petty. The network helps show where Ross D. Petty may publish in the future.

Co-authorship network of co-authors of Ross D. Petty

This figure shows the co-authorship network connecting the top 25 collaborators of Ross D. Petty. A scholar is included among the top collaborators of Ross D. Petty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ross D. Petty. Ross D. Petty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Petty, Ross D.. (2024). From Marking Products to Marketing Brands. 1 indexed citations

Petty, Ross D., et al.. (2019). Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing. Journal of Consumer Affairs. 53(4). 1573–1601. 9 indexed citations

Petty, Ross D.. (2010). The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946. Journal of Macromarketing. 31(1). 85–99. 13 indexed citations

Petty, Ross D., et al.. (2009). The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity. Journal of Advertising. 38(4). 37–49. 29 indexed citations

Petty, Ross D.. (2007). Naming names: Trademark strategy and beyond: Part one—Selecting a brand name. Journal of Brand Management. 15(3). 190–197. 19 indexed citations

Petty, Ross D.. (2006). Transportation Technologies for Community Policing: A Comparison. International Journal of Police Science & Management. 8(3). 165–175. 1 indexed citations

Petty, Ross D.. (2005). Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?. Journal of Public Policy & Marketing. 24(1). 63–74. 9 indexed citations

Petty, Ross D.. (2004). Transportation technologies for community policing: a comparison. 33–38. 9 indexed citations

Petty, Ross D.. (2003). Wireless Advertising Messaging: Legal Analysis and Public Policy Issues. Journal of Public Policy & Marketing. 22(1). 71–82.

10.

Petty, Ross D.. (2003). Wireless Advertising Messaging: Legal Analysis and Public Policy Issues. Journal of Public Policy & Marketing. 22(1). 71–82. 43 indexed citations

11.

Petty, Ross D.. (2002). Limiting Product Choice: Innovation, Market Evolution, and Antitrust. Journal of Public Policy & Marketing. 21(2). 269–274. 6 indexed citations

12.

Petty, Ross D.. (1998). Interactive marketing and the law: The future rise of unfairness. Journal of Interactive Marketing. 12(3). 21–31. 1 indexed citations

13.

Petty, Ross D.. (1997). Advertising Law in the United States and European Union. Journal of Public Policy & Marketing. 16(1). 2–13. 28 indexed citations

14.

Petty, Ross D.. (1996). The Law of Misleading Advertising: An Examination of the Difference Between Common and Civil Law Countries. International Journal of Advertising. 15(1). 33–47. 15 indexed citations

15.

Petty, Ross D., et al.. (1996). Integrating Law Into an Integrated MBA Program: The Experience of the F.W. Olin Graduate School of Business at Babson College. Journal of Legal Studies Education. 14(1). 17–34. 2 indexed citations

16.

Petty, Ross D.. (1993). Joe Camel and the Commission: The Real Legal Issues. Journal of Public Policy & Marketing. 7 indexed citations

17.

Petty, Ross D.. (1993). LET'S NOT DAM(N) THE COURTS WITH MORE DAMAGE LITIGATION: A COMMENT ON FREDERICKSON'S “RECOVERY FOR FALSE ADVERTISING…”. American Business Law Journal. 31(1). 165–185. 6 indexed citations

18.

Petty, Ross D.. (1992). FTC ADVERTISING REGULATION: SURVIVOR OR CASUALTY OF THE REAGAN REVOLUTION?. American Business Law Journal. 30(1). 1–34. 8 indexed citations

19.

Petty, Ross D.. (1991). Competitor Suits against False Advertising: Is Section 43(a) of the Lanham Act a Proconsumer Rule or an Anticompetitive Tool?. 20(2). 3. 1 indexed citations

20.

Petty, Ross D.. (1980). Political gains, grassroots problems: Jim Sammons' AMA.. PubMed. 21(12). 39–41, 45. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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