R. Jayanti

2.9k total citations
26 papers, 882 citations indexed

About

R. Jayanti is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, R. Jayanti has authored 26 papers receiving a total of 882 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 6 papers in Strategy and Management. Recurrent topics in R. Jayanti's work include Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Organizational Studies (4 papers). R. Jayanti is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Organizational Studies (4 papers). R. Jayanti collaborates with scholars based in United States, India and Mexico. R. Jayanti's co-authors include Alex Burns, Amit K. Ghosh, Jagdip Singh, Thomas W. Whipple, S. Raghunath, Peter R. Dickson, Paul W. Miniard, D. Tompkins, K. Davis and D. Fein and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

R. Jayanti

26 papers receiving 809 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
R. Jayanti United States	14	380	291	256	104	95	26	882
Maria Piacentini United Kingdom	18	459 1.2×	399 1.4×	136 0.5×	68 0.7×	122 1.3×	52	1.1k
Mary Anne Raymond United States	23	441 1.2×	460 1.6×	314 1.2×	62 0.6×	71 0.7×	51	1.3k
Jörg Lindenmeier Germany	20	352 0.9×	436 1.5×	185 0.7×	45 0.4×	65 0.7×	62	1.0k
Jerónimo García‐Fernández Spain	16	372 1.0×	438 1.5×	354 1.4×	95 0.9×	75 0.8×	103	1.0k
Cheryl Leo Australia	18	406 1.1×	281 1.0×	286 1.1×	96 0.9×	62 0.7×	27	808
Elizabeth G. Miller United States	17	450 1.2×	278 1.0×	133 0.5×	103 1.0×	29 0.3×	33	891
Fon Sim Ong Malaysia	19	564 1.5×	564 1.9×	132 0.5×	133 1.3×	170 1.8×	60	1.4k
Tracey S. Danaher Australia	17	684 1.8×	355 1.2×	447 1.7×	48 0.5×	221 2.3×	25	1.2k
Karen Whitehill King United States	21	733 1.9×	745 2.6×	172 0.7×	117 1.1×	46 0.5×	47	1.4k
Jinyoung Im United States	16	559 1.5×	492 1.7×	376 1.5×	73 0.7×	40 0.4×	38	1.3k

Countries citing papers authored by R. Jayanti

Since Specialization

Citations

This map shows the geographic impact of R. Jayanti's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by R. Jayanti with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites R. Jayanti more than expected).

Fields of papers citing papers by R. Jayanti

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by R. Jayanti. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by R. Jayanti. The network helps show where R. Jayanti may publish in the future.

Co-authorship network of co-authors of R. Jayanti

This figure shows the co-authorship network connecting the top 25 collaborators of R. Jayanti. A scholar is included among the top collaborators of R. Jayanti based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with R. Jayanti. R. Jayanti is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Jayanti, R.. (2021). Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices. Journal of Macromarketing. 42(2). 231–246. 4 indexed citations

Jayanti, R.. (2020). An Institutional Theory Perspective on Retailer Loyalty. Journal of Relationship Marketing. 20(2). 156–176. 4 indexed citations

Jayanti, R.. (2018). Sustainability Based Corporate Identity: A Study of Corporate Websites. Academy of Marketing Studies journal. 22(3). 8 indexed citations

Miniard, Paul W., et al.. (2018). What brand extensions need to fully benefit from their parental heritage. Journal of the Academy of Marketing Science. 46(5). 948–963. 22 indexed citations

Jayanti, R., et al.. (2014). Sustainability dilemmas in emerging economies. IIMB Management Review. 26(2). 130–142. 40 indexed citations

Jayanti, R., et al.. (2014). Sustainability dilemmas in emerging economies. IIMB Management Review. 26(2). 81–81. 3 indexed citations

Jayanti, R., et al.. (2011). Effects of airline bankruptcies: an event study. Journal of Services Marketing. 25(6). 399–409. 13 indexed citations

Jayanti, R.. (2010). Accentuate the Positive: Elderly Responses to Health Communications. The Journal of Marketing Theory and Practice. 18(3). 263–274. 17 indexed citations

Jayanti, R.. (2010). A Netnographic Exploration. Journal of Advertising Research. 50(2). 181–196. 21 indexed citations

10.

Jayanti, R. & Jagdip Singh. (2009). Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities. Journal of Consumer Research. 36(6). 1058–1081. 53 indexed citations

11.

Singh, Jagdip, et al.. (2005). What Goes around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships. Journal of Public Policy & Marketing. 24(1). 38–62. 22 indexed citations

12.

Singh, Jagdip & R. Jayanti. (2004). the Collective-Relational Paradox in Consumer trust Judgments: Framework and Propositions. ACR North American Advances. 1 indexed citations

13.

Jayanti, R., et al.. (2004). The effects of aging on brand attitude measurement. Journal of Consumer Marketing. 21(4). 264–273. 17 indexed citations

14.

Jayanti, R.. (2002). Managed Care for Medicare. Journal of Aging & Social Policy. 13(1). 57–68. 2 indexed citations

15.

Jayanti, R.. (2001). Are Negative Frames More Persuasive Than Positive Frames For Senior Citizens? An Exploratory Investigation of Age Differences in Framing Effects. ACR European Advances. 6 indexed citations

16.

Jayanti, R.. (1998). Affective Responses Towards Service Providers: A Categorization Theory Perspective. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 11. 5 indexed citations

17.

Jayanti, R. & Alex Burns. (1998). The Antecedents of Preventive Health Care Behavior: An Empirical Study. Journal of the Academy of Marketing Science. 26(1). 6–15. 402 indexed citations

18.

Jayanti, R.. (1996). Legal Services Advertising: A Re-Examination and Extension. Journal of Professional Services Marketing. 14(1). 21–36. 5 indexed citations

19.

Jayanti, R.. (1996). Affective Responses Towards Service Providers:. Health Marketing Quarterly. 14(1). 49–65. 24 indexed citations

20.

Jayanti, R., et al.. (1991). Service Satisfaction: an Exploratory Investigation of Three Models. ACR North American Advances. 35 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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