Robert N. Mayer

1.0k total citations
36 papers, 736 citations indexed

About

Robert N. Mayer is a scholar working on Marketing, General Economics, Econometrics and Finance and Strategy and Management. According to data from OpenAlex, Robert N. Mayer has authored 36 papers receiving a total of 736 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in General Economics, Econometrics and Finance and 5 papers in Strategy and Management. Recurrent topics in Robert N. Mayer's work include Aviation Industry Analysis and Trends (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Sustainability in Business (6 papers). Robert N. Mayer is often cited by papers focused on Aviation Industry Analysis and Trends (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Sustainability in Business (6 papers). Robert N. Mayer collaborates with scholars based in United States, United Kingdom and Türkiye. Robert N. Mayer's co-authors include Debra L. Scammon, Francesco M. Nicosia, Keith Mason, Tim Ryley, David Gillingwater, Stuart Ewen, Kenneth D. Bahn, Russell W. Belk, Debra L. Stephens and Cathleen D. Zick and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising.

In The Last Decade

Robert N. Mayer

32 papers receiving 622 citations

Peers

Countries citing papers authored by Robert N. Mayer

Since Specialization

Citations

This map shows the geographic impact of Robert N. Mayer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert N. Mayer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert N. Mayer more than expected).

Fields of papers citing papers by Robert N. Mayer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert N. Mayer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert N. Mayer. The network helps show where Robert N. Mayer may publish in the future.

Co-authorship network of co-authors of Robert N. Mayer

This figure shows the co-authorship network connecting the top 25 collaborators of Robert N. Mayer. A scholar is included among the top collaborators of Robert N. Mayer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert N. Mayer. Robert N. Mayer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Airline brand management: A practical perspective to brand management in the airline industry 2023 ·Research in Transportation Business & Management ·(unknown), Keith Mason, Robert N. Mayer	2
2	Crises and the Resilience of the Aviation Industry: A Literature Review of Crises and Airline Responses 2023 ·Transportation research procedia ·Daniel Thomas Cook, Robert N. Mayer, (unknown)	5
3	The Power of Community Action: Anti-Payday Loan Ordinances in Three Metropolitan Areas 2017 ·SSRN Electronic Journal ·Robert N. Mayer, (unknown)	1
4	Airport classification based on cargo characteristics 2016 ·Journal of Transport Geography ·Robert N. Mayer	33
5	Eco-positioning of airlines: Perception versus actual performance 2015 ·Journal of Air Transport Management ·Robert N. Mayer, Tim Ryley, David Gillingwater	14
6	The Role of Green Marketing: Insights from Three Airline Case Studies 2014 ·Griffith Research Online (Griffith University, Queensland, Australia) ·Robert N. Mayer, Tim Ryley, David Gillingwater	6
7	Financial Justice 2013 ·(unknown), Robert N. Mayer	9
8	Passenger perceptions of the green image associated with airlines 2012 ·Journal of Transport Geography ·Robert N. Mayer, Tim Ryley, David Gillingwater	67
9	Consumer Risk Perception and Recombinant Bovine Growth Hormone: The Case for Labeling Dairy Products Made from Untreated Herd Milk 1995 ·Journal of Public Policy & Marketing ·Robert N. Mayer, Debra L. Scammon, Robin A. Douthitt	11
10	The Americans with Disabilities Act: A Mandate for Marketers 1995 ·Journal of Public Policy & Marketing ·Robert N. Mayer, Debra L. Scammon, Debra L. Stephens, (unknown)	26
11	Congress versus the Food and Drug Administration: How One Government Health Agency Harms the Public Health 1994 ·Journal of Public Policy & Marketing ·Robert N. Mayer, Debra L. Scammon, (unknown)	5
12	Health Reform in the United States: A Social Marketing Perspective 1994 ·Journal of Public Policy & Marketing ·Robert N. Mayer, Debra L. Scammon, R. Craig Lefebvre	0
13	Poisoning the Well: Do Environmental Claims Strain Consumer Credulity? 1993 ·ACR North American Advances ·Robert N. Mayer, Debra L. Scammon, Cathleen D. Zick	18
14	Healthy Confusion for Consumers 1993 ·Journal of Public Policy & Marketing ·Robert N. Mayer, Debra L. Scammon, (unknown)	31
15	In Urban Areas: Many of the Poor Still Pay More for Food 1993 ·Journal of Public Policy & Marketing ·Robert N. Mayer, Debra L. Scammon, (unknown), (unknown)	40
16	Caution: Weak product warnings may be hazardous to corporate health 1992 ·Journal of Business Research ·Robert N. Mayer, Debra L. Scammon	2
17	The Consumer Movement: Guardians of the Marketplace. 1990 ·Journal of American History ·Stuart Ewen, Robert N. Mayer	40
18	Response to Sepstrup 1988 ·Journal of Consumer Policy ·Robert N. Mayer	1
19	The Eye of the Beholder: Individual Differences in Perceptions of Consumption Symbolism 1982 ·ACR North American Advances ·Russell W. Belk, Robert N. Mayer, Kenneth D. Bahn	39
20	The Origins of the American Banking Empire in Latin America: Frank A. Vanderlip and the National City Bank 1973 ·Journal of Interamerican Studies and World Affairs ·Robert N. Mayer	4

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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