Les Carlson

4.8k total citations
91 papers, 3.5k citations indexed

About

Les Carlson is a scholar working on Marketing, Sociology and Political Science and Education. According to data from OpenAlex, Les Carlson has authored 91 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Marketing, 31 papers in Sociology and Political Science and 15 papers in Education. Recurrent topics in Les Carlson's work include Consumer Behavior in Brand Consumption and Identification (36 papers), Digital Marketing and Social Media (15 papers) and Child Development and Digital Technology (15 papers). Les Carlson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (36 papers), Digital Marketing and Social Media (15 papers) and Child Development and Digital Technology (15 papers). Les Carlson collaborates with scholars based in United States, Australia and India. Les Carlson's co-authors include Stephen J. Grove, Sanford Grossbart, Norman Kangun, Ann Walsh, George M. Zinkhan, Russell N. Laczniak, Thomas D. Jensen, Carolyn Tripp, Michael J. Dorsch and Michael Jay Polonsky and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Les Carlson

89 papers receiving 3.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Les Carlson United States 31 2.3k 1.4k 543 471 440 91 3.5k
Isabelle Szmigin United Kingdom 37 2.0k 0.9× 1.4k 1.0× 278 0.5× 441 0.9× 798 1.8× 113 4.4k
Kim K. P. Johnson United States 32 2.2k 1.0× 1.3k 1.0× 239 0.4× 263 0.6× 591 1.3× 158 3.7k
Stacy Landreth Grau United States 18 1.3k 0.5× 1.0k 0.7× 301 0.6× 260 0.6× 415 0.9× 32 2.4k
Scott R. Swanson United States 30 2.2k 0.9× 2.5k 1.8× 451 0.8× 423 0.9× 1.6k 3.6× 68 4.2k
Marla Royne Stafford United States 37 2.6k 1.1× 2.3k 1.7× 482 0.9× 299 0.6× 953 2.2× 125 4.8k
Tina M. Lowrey United States 27 2.1k 0.9× 1.1k 0.8× 415 0.8× 234 0.5× 370 0.8× 65 3.2k
Sejung Marina Choi United States 30 3.0k 1.3× 3.5k 2.6× 473 0.9× 583 1.2× 709 1.6× 61 5.5k
Chris Pullig United States 25 1.8k 0.8× 1.6k 1.1× 137 0.3× 209 0.4× 892 2.0× 34 3.3k
Avi Shankar United Kingdom 25 1.1k 0.5× 1.2k 0.8× 145 0.3× 494 1.0× 312 0.7× 44 2.6k
Stephen J. Newell United States 16 1.7k 0.7× 1.4k 1.0× 164 0.3× 258 0.5× 604 1.4× 36 2.7k

Countries citing papers authored by Les Carlson

Since Specialization
Citations

This map shows the geographic impact of Les Carlson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Les Carlson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Les Carlson more than expected).

Fields of papers citing papers by Les Carlson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Les Carlson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Les Carlson. The network helps show where Les Carlson may publish in the future.

Co-authorship network of co-authors of Les Carlson

This figure shows the co-authorship network connecting the top 25 collaborators of Les Carlson. A scholar is included among the top collaborators of Les Carlson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Les Carlson. Les Carlson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Carlson, Les, et al.. (2024). “Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight. Journal of Business Research. 174. 114495–114495. 1 indexed citations
2.
Carlson, Les, et al.. (2020). Firm receptivity regarding marketplace vs political ties. 35(3/4). 129–151. 1 indexed citations
3.
Walker, Doug, et al.. (2019). Reassessing the Influence of Parents and Advertising on Children’s BMI. Journal of Current Issues & Research in Advertising. 40(3). 275–290. 3 indexed citations
4.
Carlson, Les, et al.. (2015). The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements. Journal of Current Issues & Research in Advertising. 36(2). 136–156. 14 indexed citations
5.
Siahpush, Mohammad, Raees A. Shaikh, K. Michael Cummings, et al.. (2015). The association of point-of-sale cigarette marketing with cravings to smoke: results from a cross-sectional population-based study. Tobacco Control. 25(4). 402–405. 19 indexed citations
6.
Rifon, Nora J., Marla Royne Stafford, & Les Carlson. (2014). Advertising and Violence. 5 indexed citations
7.
Stafford, Marla Royne, et al.. (2011). The Evolution of Services Advertising in a Services-Driven National Economy. Journal of Advertising Research. 51(sup1). 136–152. 10 indexed citations
8.
Shanahan, Kevin J., Christopher D. Hopkins, & Les Carlson. (2010). The Unintended Consequences of Using “Posers” in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions. Journal of Public Policy & Marketing. 29(2). 219–231. 12 indexed citations
9.
Carlson, Les. (2008). Qualitative vs. quantitative research traditions: A needless and useless debate that hampers advertising and marketing knowledge development. International Journal of Advertising. 27(4). 660–663. 5 indexed citations
10.
Tanner, John F., Les Carlson, Mary Anne Raymond, & Christopher D. Hopkins. (2008). Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions. Journal of Public Policy & Marketing. 27(2). 149–155. 17 indexed citations
11.
Carlson, Les. (2003). The proceedings of the 2003 conference of the American Academy of Advertising. 6 indexed citations
12.
Carlson, Les. (1996). From the Editor. Journal of Advertising. 25(4). III–IV. 1 indexed citations
13.
Duke, Charles R. & Les Carlson. (1994). Applying Implicit Memory Measures: Word Fragment Completion in Advertising Tests. Journal of Current Issues & Research in Advertising. 16(2). 29–39. 23 indexed citations
14.
Duke, Charles R. & Les Carlson. (1993). A Conceptual Approach to Alternative Memory Measures for Advertising Effectiveness. Journal of Current Issues & Research in Advertising. 15(2). 1–14. 31 indexed citations
15.
Carlson, Les, et al.. (1992). The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption. Journal of Consumer Psychology. 1(1). 31–52. 3 indexed citations
16.
Muehling, Darrel D., Les Carlson, & Russell N. Laczniak. (1992). Parental Perceptions of Toy-based Programs: An Exploratory Analysis. Journal of Public Policy & Marketing. 11(1). 63–71. 11 indexed citations
17.
Carlson, Les, et al.. (1991). The Gallup Study on America's Youth 1977-1988. Journal of Marketing Research. 28(1). 113–113. 2 indexed citations
18.
Carlson, Les & Sanford Grossbart. (1990). An Investigation of Mothers' Communication Orientations and Patterns. ACR North American Advances. 25 indexed citations
19.
Jensen, Thomas D., Les Carlson, & Carolyn Tripp. (1989). The Dimensionality of Involvement: an Empirical Test. ACR North American Advances. 14 indexed citations
20.
Laczniak, Russell N. & Les Carlson. (1989). Examining the influence of attitude-toward-the-ad on brand attitudes. Journal of Business Research. 19(4). 303–311. 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026