Richard M. Durand
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 4
- Strategy and Management top 2%
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- Advanced Statistical Methods and Models 7
- Statistical Methods and Bayesian Inference 4
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- Social and Intergroup Psychology 4
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- Sensory Analysis and Statistical Methods 4
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- Social Media and Politics 2
- Co-authors
- Oded Gur-ArieSubhash SharmaZarrel V. LambertSharma ScAlbert R. WildtWilliam O. BeardenLucinda Lee RoffDavid L. Klemmack
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Marketing Research (8 papers)The Journal of Psychology (4 papers)The Journal of Social Psychology (3 papers)
- Partner nations
- United States
In The Last Decade
Richard M. Durand
42 papers receiving 2.3k citations
Hit Papers
Peers
Comparison fields: 5 of 138
- Marketing 600
- Organizational Behavior and Human Resource Management 677
- Information Systems and Management 346
- Strategy and Management 724
- Management Information Systems 276
Countries citing papers authored by Richard M. Durand
This map shows the geographic impact of Richard M. Durand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard M. Durand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard M. Durand more than expected).
Fields of papers citing papers by Richard M. Durand
This network shows the impact of papers produced by Richard M. Durand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard M. Durand. The network helps show where Richard M. Durand may publish in the future.
Co-authorship network
The 15 scholars most cited alongside Richard M. Durand, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1988 | 30 | |
| 2 | Construct and Object Complexity in Cognitive Structures: Some Concepual Issues | 1983 | 1 |
| 3 | 1983 | 16 | |
| 4 | 1982 | 19 | |
| 5 | 1982 | 8 | |
| 6 | Identification and Analysis of Moderator Variablesbreakdown → | 1981 | 575 |
| 7 | 1981 | 5 | |
| 8 | Confidence and Price Knowledge: the Case of Advertised Food Specials | 1980 | 4 |
| 9 | 1980 | 3 | |
| 10 | 1980 | 6 | |
| 11 | 1980 | 4 | |
| 12 | 1979 | 9 | |
| 13 | 1978 | 3 | |
| 14 | 1978 | 1 | |
| 15 | 1978 | 4 | |
| 16 | 1977 | 4 | |
| 17 | 1977 | 5 | |
| 18 | 1976 | 1 | |
| 19 | 1975 | 132 | |
| 20 | 1975 | 10 |
About Richard M. Durand
Richard M. Durand is a scholar working on Marketing, Neuropsychology and Physiological Psychology, Statistics and Probability, General Decision Sciences and Communication, having authored 46 papers that have together received 2.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Advanced Statistical Methods and Models (7 papers), Social and Intergroup Psychology (4 papers), Customer Service Quality and Loyalty (4 papers), Statistical Methods and Bayesian Inference (4 papers), Sensory Analysis and Statistical Methods (4 papers), Consumer Market Behavior and Pricing (3 papers) and Social Media and Politics (2 papers). The work is most often cited by research in Marketing (600 citations), Organizational Behavior and Human Resource Management (677 citations), Information Systems and Management (346 citations), Strategy and Management (724 citations) and Management Information Systems (276 citations). Richard M. Durand has collaborated with scholars based in United States. Frequent co-authors include Oded Gur-Arie, Subhash Sharma, Zarrel V. Lambert, Sharma Sc, Albert R. Wildt, William O. Bearden, Lucinda Lee Roff, David L. Klemmack, Jesse E. Teel and Hugh J. Guffey. Their work appears in journals such as Journal of Marketing Research, The Journal of Psychology, The Journal of Social Psychology, Journal of the Academy of Marketing Science and Research on Aging.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.