Yubo Chen

27 papers and 3.7k indexed citations i.

About

Yubo Chen is a scholar working on Sociology and Political Science, Marketing and Management Science and Operations Research. According to data from OpenAlex, Yubo Chen has authored 27 papers receiving a total of 3.7k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Management Science and Operations Research. Recurrent topics in Yubo Chen’s work include Digital Marketing and Social Media (15 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yubo Chen is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yubo Chen collaborates with scholars based in United States, China and Hong Kong. Yubo Chen's co-authors include Jinhong Xie, Qi Wang, Liu Yong, Shankar Ganesan, Qi Wang, Scott Fay, Koen Pauwels, Kay Peters, Jurui Zhang and Andreas Kaplan and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Yubo Chen i

Fields of papers citing papers by Yubo Chen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yubo Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yubo Chen. The network helps show where Yubo Chen may publish in the future.

Countries citing papers authored by Yubo Chen

Since Specialization
Citations

This map shows the geographic impact of Yubo Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yubo Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yubo Chen more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025