Zarrel V. Lambert
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Market Behavior and Pricing 3
- Consumer Retail Behavior Studies 3
-
- Advanced Statistical Methods and Models 7
- Statistical Methods and Bayesian Inference 4
- Statistical Methods and Inference 2
- Co-authors
- Richard M. Durand (18 shared papers)Albert R. Wildt (8 shared papers)Siva K. Balasubramanian (2 shared papers)Pingjun Jiang (2 shared papers)W. C. McCormick (1 shared paper)Paul L. Doering (1 shared paper)
- Journals
- Journal of Marketing Research (8 papers)Journal of Business Research (2 papers)Multivariate Behavioral Research (2 papers)Educational and Psychological Measurement (2 papers)Journal of Marketing (2 papers)
- Partner nations
- United StatesPakistan
In The Last Decade
Zarrel V. Lambert
31 papers receiving 844 citations
Peers
Comparison fields: 5 of 120
- Marketing 280
- Information Systems and Management 94
- Organizational Behavior and Human Resource Management 135
- Tourism, Leisure and Hospitality Management 19
- Statistics and Probability 92
Countries citing papers authored by Zarrel V. Lambert
This map shows the geographic impact of Zarrel V. Lambert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zarrel V. Lambert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zarrel V. Lambert more than expected).
Fields of papers citing papers by Zarrel V. Lambert
This network shows the impact of papers produced by Zarrel V. Lambert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zarrel V. Lambert. The network helps show where Zarrel V. Lambert may publish in the future.
Co-authors
The 6 scholars most cited alongside Zarrel V. Lambert, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1975 | 232 | |
| 2 | 1975 | 132 | |
| 3 | 1972 | 69 | |
| 4 | 1988 | 61 | |
| 5 | 1991 | 58 | |
| 6 | 1985 | 48 | |
| 7 | 1982 | 44 | |
| 8 | 1972 | 33 | |
| 9 | 1990 | 30 | |
| 10 | 1988 | 30 | |
| 11 | 1980 | 29 | |
| 12 | 1980 | 27 | |
| 13 | 1970 | 22 | |
| 14 | 1972 | 22 | |
| 15 | 2015 | 20 | |
| 16 | 1982 | 19 | |
| 17 | 1975 | 17 | |
| 18 | 1970 | 15 | |
| 19 | 1981 | 15 | |
| 20 | 2014 | 11 |
About Zarrel V. Lambert
Zarrel V. Lambert is a scholar working on Marketing, Statistics and Probability, Management Science and Operations Research, Sociology and Political Science and Social Psychology, having authored 31 papers that have together received 980 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Advanced Statistical Methods and Models (7 papers), Statistical Methods and Bayesian Inference (4 papers), Consumer Market Behavior and Pricing (3 papers), Consumer Retail Behavior Studies (3 papers), Product Development and Customization (2 papers), Social and Intergroup Psychology (2 papers) and Statistical Methods and Inference (2 papers). The work is most often cited by research in Marketing (280 citations), Information Systems and Management (94 citations), Organizational Behavior and Human Resource Management (135 citations), Tourism, Leisure and Hospitality Management (19 citations) and Statistics and Probability (92 citations). Zarrel V. Lambert has collaborated with scholars based in United States and Pakistan. Frequent co-authors include Richard M. Durand, Albert R. Wildt, Siva K. Balasubramanian, Pingjun Jiang, W. C. McCormick and Paul L. Doering. Their work appears in journals such as Journal of Marketing Research, Journal of Business Research, Multivariate Behavioral Research, Educational and Psychological Measurement and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.