Zarrel V. Lambert

1.2k total citations
31 papers, 981 citations indexed

About

Zarrel V. Lambert is a scholar working on Marketing, Statistics and Probability and Management Science and Operations Research. According to data from OpenAlex, Zarrel V. Lambert has authored 31 papers receiving a total of 981 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Statistics and Probability and 6 papers in Management Science and Operations Research. Recurrent topics in Zarrel V. Lambert's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Advanced Statistical Methods and Models (7 papers) and Statistical Methods and Bayesian Inference (4 papers). Zarrel V. Lambert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Advanced Statistical Methods and Models (7 papers) and Statistical Methods and Bayesian Inference (4 papers). Zarrel V. Lambert collaborates with scholars based in United States and Pakistan. Zarrel V. Lambert's co-authors include Richard M. Durand, Albert R. Wildt, Pingjun Jiang, Siva K. Balasubramanian, W. C. McCormick and Paul L. Doering and has published in prestigious journals such as Psychological Bulletin, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Zarrel V. Lambert

31 papers receiving 837 citations

Peers

Zarrel V. Lambert

MARKE

SPS

SP

OBHRM

EE

Warren S. Martin United States

Harper W. Boyd United States

Sigurd Villads Troye Norway

David H. Furse United States

Einar Breivik Norway

U. N. Umesh United States

Charles S. Madden United States

W. Thomas Anderson United States

Rajiv Vaidyanathan United States

Enzo R. Valenzi United States

Warren S. Martin United States

Zarrel V. Lambert

187 ×0.7

MARKE

206 ×1.0

SPS

47 ×0.3

SP

191 ×1.4

OBHRM

66 ×0.7

EE

Citations per year, relative to Zarrel V. Lambert Zarrel V. Lambert (= 1×) peers Warren S. Martin

Countries citing papers authored by Zarrel V. Lambert

Since Specialization

Citations

This map shows the geographic impact of Zarrel V. Lambert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zarrel V. Lambert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zarrel V. Lambert more than expected).

Fields of papers citing papers by Zarrel V. Lambert

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zarrel V. Lambert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zarrel V. Lambert. The network helps show where Zarrel V. Lambert may publish in the future.

Co-authorship network of co-authors of Zarrel V. Lambert

This figure shows the co-authorship network connecting the top 25 collaborators of Zarrel V. Lambert. A scholar is included among the top collaborators of Zarrel V. Lambert based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zarrel V. Lambert. Zarrel V. Lambert is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Jiang, Pingjun, Siva K. Balasubramanian, & Zarrel V. Lambert. (2014). Consumers' value perceptions of e-customization – a model incorporating information framing and product type. Journal of Consumer Marketing. 31(1). 54–67. 11 indexed citations

2.

Lambert, Zarrel V., Albert R. Wildt, & Richard M. Durand. (1991). Bias Approximations for Complex Estimators: An Application to Redundancy Analysis. Educational and Psychological Measurement. 51(1). 1–14. 4 indexed citations

3.

Lambert, Zarrel V., Albert R. Wildt, & Richard M. Durand. (1991). Approximating Confidence Intervals for Factor Loadings. Multivariate Behavioral Research. 26(3). 421–434. 57 indexed citations

4.

Lambert, Zarrel V., Albert R. Wildt, & Richard M. Durand. (1990). Assessing Sampling Variation Relative to Number-of-Factors Criteria. Educational and Psychological Measurement. 50(1). 33–48. 30 indexed citations

5.

Durand, Richard M. & Zarrel V. Lambert. (1988). Don't know responses in surveys: Analyses and interpretational consequences. Journal of Business Research. 16(2). 169–188. 30 indexed citations

6.

Durand, Richard M. & Zarrel V. Lambert. (1985). Alienation and Criticisms of Advertising. Journal of Advertising. 14(3). 9–17. 48 indexed citations

7.

Durand, Richard M. & Zarrel V. Lambert. (1983). Construct and Object Complexity in Cognitive Structures: Some Concepual Issues. ACR North American Advances. 1 indexed citations

8.

Wildt, Albert R., Zarrel V. Lambert, & Richard M. Durand. (1982). Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings. Journal of Marketing Research. 19(1). 99–99. 19 indexed citations

9.

Wildt, Albert R., Zarrel V. Lambert, & Richard M. Durand. (1982). Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings. Journal of Marketing Research. 19(1). 99–107. 44 indexed citations

10.

Durand, Richard M. & Zarrel V. Lambert. (1980). Consumer Alienation and Support for Advertising Regulations. 3(1). 183–199. 3 indexed citations

11.

Lambert, Zarrel V., et al.. (1980). Predispositions Toward Generic Drug Acceptance. Journal of Consumer Research. 7(1). 14–14. 29 indexed citations

12.

Durand, Richard M. & Zarrel V. Lambert. (1979). Cognitive Differentiation and Alienation of Consumers. Perceptual and Motor Skills. 49(1). 99–108. 4 indexed citations

13.

Lambert, Zarrel V.. (1977). Nutrition Information: a Look At Some Processing and Decision Making Difficulties. ACR North American Advances. 4 indexed citations

14.

Lambert, Zarrel V. & Richard M. Durand. (1977). Purchase Information Acquisition and Cognitive Style. The Journal of Psychology. 97(1). 3–13. 4 indexed citations

15.

Lambert, Zarrel V., et al.. (1975). Consumer Discontent: A Social Perspective. California Management Review. 18(1). 36–44. 17 indexed citations

16.

Lambert, Zarrel V. & Richard M. Durand. (1975). Some Precautions in Using Canonical Analysis. Journal of Marketing Research. 12(4). 468–468. 132 indexed citations

17.

Durand, Richard M. & Zarrel V. Lambert. (1975). Dogmatism and Exposure to Political Candidates. Psychological Reports. 36(2). 423–429. 10 indexed citations

18.

Lambert, Zarrel V.. (1972). Perceptual Patterns, Information Handling, and Innovativeness. Journal of Marketing Research. 9(4). 427–431. 22 indexed citations

19.

Lambert, Zarrel V.. (1972). Price and Choice Behavior. Journal of Marketing Research. 9(1). 35–40. 70 indexed citations

20.

Lambert, Zarrel V.. (1972). Price and Choice Behavior. Journal of Marketing Research. 9(1). 35–35. 33 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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