David Luna
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 17
- Human-Computer Interaction top 1%
- Digital Communication and Language 5
- Language and Linguistics top 2%
- Linguistics, Language Diversity, and Identity 7
- Communication top 5%
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- Language, Metaphor, and Cognition 8
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- Cultural Differences and Values 7
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- Media, Gender, and Advertising 4
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- Social and Intergroup Psychology 4
- Digital Marketing and Social Media 4
- Co-authors
- Laura A. PeracchioSusan Forquer GuptaDawn LermanTorsten RingbergSergio W. CarvalhoL. J. ShrumMin LiuTina M. Lowrey
- Journals
- Journal of Consumer Psychology (8 papers)Journal of Consumer Research (6 papers)Journal of Business Research (4 papers)
- Partner nations
- United StatesSpainMexico
In The Last Decade
David Luna
44 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 101
- Marketing 786
- Human-Computer Interaction 256
- Language and Linguistics 255
- Information Systems and Management 171
- Communication 168
Countries citing papers authored by David Luna
This map shows the geographic impact of David Luna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Luna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Luna more than expected).
Fields of papers citing papers by David Luna
This network shows the impact of papers produced by David Luna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Luna. The network helps show where David Luna may publish in the future.
Co-authorship network
The 25 scholars most cited alongside David Luna, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 8 | |
| 2 | Propiedades Psicométricas de la Escala de Bienestar Psicológico para Adultos (BIEPS-A) en población Mexicana | 2021 | 1 |
| 3 | 2020 | 0 | |
| 4 | 2018 | 2 | |
| 5 | 2016 | 0 | |
| 6 | 2014 | 2 | |
| 7 | 2011 | 40 | |
| 8 | 2010 | 20 | |
| 9 | Hear Is the Thing: the Influence of Sound-To-Writing Correspondence on Brand Name Processing | 2009 | 1 |
| 10 | Language Domain Effects on Bilingual Advertising | 2008 | 1 |
| 11 | 2008 | 38 | |
| 12 | 2008 | 163 | |
| 13 | Remembering Prices: Numeric Cognition, Language, and Price Recall | 2006 | 4 |
| 14 | Depicting Romantic Couples in Advertising: the Roles of Gender and Race on Audience Perceptions | 2005 | 1 |
| 15 | 2004 | 44 | |
| 16 | Flow in Individual Web Sites: Model Estimation and Cross-Cultural Validation | 2003 | 31 |
| 17 | Motivation and Language Processing in Advertising to Bilingual Consumers | 2003 | 2 |
| 18 | 2002 | 43 | |
| 19 | Bilingual consumers and the web : moderators of language effects in website navigation | 2002 | 1 |
| 20 | WhatS in a BilingualS Mind?: How Bilingual Consumers Process Information | 1999 | 7 |
About David Luna
David Luna is a scholar working on Marketing, General Decision Sciences, Human-Computer Interaction, Language and Linguistics and Experimental and Cognitive Psychology, having authored 48 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Language, Metaphor, and Cognition (8 papers), Linguistics, Language Diversity, and Identity (7 papers), Cultural Differences and Values (7 papers), Digital Communication and Language (5 papers), Media, Gender, and Advertising (4 papers), Social and Intergroup Psychology (4 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (786 citations), Human-Computer Interaction (256 citations), Language and Linguistics (255 citations), Information Systems and Management (171 citations) and Communication (168 citations). David Luna has collaborated with scholars based in United States, Spain and Mexico. Frequent co-authors include Laura A. Peracchio, Susan Forquer Gupta, Dawn Lerman, Torsten Ringberg, Sergio W. Carvalho, L. J. Shrum, Min Liu, Tina M. Lowrey, Val Larsen and Sandor Czellar. Their work appears in journals such as Journal of Consumer Psychology, Journal of Consumer Research, Journal of Business Research, Journal of Advertising and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.