David Luna

2.6k total citations
48 papers, 1.7k citations indexed

About

David Luna is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, David Luna has authored 48 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 12 papers in Sociology and Political Science and 10 papers in Social Psychology. Recurrent topics in David Luna's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Language, Metaphor, and Cognition (8 papers) and Linguistics, Language Diversity, and Identity (7 papers). David Luna is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Language, Metaphor, and Cognition (8 papers) and Linguistics, Language Diversity, and Identity (7 papers). David Luna collaborates with scholars based in United States, Spain and Mexico. David Luna's co-authors include Laura A. Peracchio, Susan Forquer Gupta, Dawn Lerman, Torsten Ringberg, Sergio W. Carvalho, L. J. Shrum, Min Liu, Tina M. Lowrey, Val Larsen and Sandor Czellar and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

David Luna

44 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
David Luna United States 21 786 684 301 256 255 48 1.7k
Tina M. Lowrey United States 27 2.1k 2.7× 1.1k 1.7× 523 1.7× 150 0.6× 90 0.4× 65 3.2k
Nader T. Tavassoli United Kingdom 19 754 1.0× 495 0.7× 317 1.1× 75 0.3× 68 0.3× 36 1.5k
Radan Martinec United Kingdom 11 523 0.7× 539 0.8× 129 0.4× 83 0.3× 201 0.8× 19 1.4k
Dawn Lerman United States 14 860 1.1× 1.0k 1.5× 102 0.3× 114 0.4× 65 0.3× 32 1.5k
Stijn M. J. van Osselaer United States 24 1.6k 2.1× 1.1k 1.6× 485 1.6× 83 0.3× 65 0.3× 60 2.7k
Scott Koslow Australia 20 904 1.2× 607 0.9× 114 0.4× 64 0.3× 61 0.2× 41 1.6k
Richard R. Klink United States 19 881 1.1× 457 0.7× 229 0.8× 69 0.3× 69 0.3× 25 1.6k
Charles S. Areni Australia 22 1.1k 1.4× 559 0.8× 453 1.5× 57 0.2× 57 0.2× 64 2.0k
Camilla Vásquez United States 23 293 0.4× 609 0.9× 148 0.5× 262 1.0× 666 2.6× 57 1.8k
Artemio Ramirez United States 21 209 0.3× 1.1k 1.6× 733 2.4× 208 0.8× 47 0.2× 37 1.9k

Countries citing papers authored by David Luna

Since Specialization
Citations

This map shows the geographic impact of David Luna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Luna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Luna more than expected).

Fields of papers citing papers by David Luna

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David Luna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Luna. The network helps show where David Luna may publish in the future.

Co-authorship network of co-authors of David Luna

This figure shows the co-authorship network connecting the top 25 collaborators of David Luna. A scholar is included among the top collaborators of David Luna based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David Luna. David Luna is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hadi, Rhonda, et al.. (2023). Follow your nose when it sounds right: How brand names influence consumer responses to product scents. Journal of Business Research. 157. 113578–113578. 8 indexed citations
2.
Luna, David, et al.. (2021). Propiedades Psicométricas de la Escala de Bienestar Psicológico para Adultos (BIEPS-A) en población Mexicana. Dialnet (Universidad de la Rioja). 14(3). 70–93. 1 indexed citations
3.
Meneses-González, Fernando, et al.. (2020). Manejo inadecuado de injerto en quemadura por parte del personal de enfermería en paciente pediátrico. Revista CONAMED. 25(4). 182–187.
4.
Camarena, Beatríz, et al.. (2018). Association Study Between the Triallelic Polymorphism of SLC6A4 Gene and Eating Disorders. 6(4). 104. 2 indexed citations
6.
Peracchio, Laura A., Melissa G. Bublitz, & David Luna. (2014). Cultural Diversity and Marketing. Oxford University Press eBooks. 2 indexed citations
7.
Luna, David, et al.. (2011). The Other Meaning of Fluency. Journal of Advertising. 40(3). 73–84. 40 indexed citations
8.
Ringberg, Torsten, David Luna, Markus Reihlen, & Laura A. Peracchio. (2010). Bicultural-Bilinguals. International Journal of Cross Cultural Management. 10(1). 77–92. 20 indexed citations
9.
Luna, David, et al.. (2009). Hear Is the Thing: the Influence of Sound-To-Writing Correspondence on Brand Name Processing. ACR North American Advances. 1 indexed citations
10.
Luna, David, et al.. (2008). Language Domain Effects on Bilingual Advertising. ACR North American Advances. 1 indexed citations
11.
Lerman, Dawn, et al.. (2008). A theory-based measure of acculturation: The shortened cultural life style inventory. Journal of Business Research. 62(4). 399–406. 38 indexed citations
12.
Luna, David, Torsten Ringberg, & Laura A. Peracchio. (2008). One Individual, Two Identities: Frame Switching among Biculturals. Journal of Consumer Research. 35(2). 279–293. 163 indexed citations
13.
Luna, David, et al.. (2006). Remembering Prices: Numeric Cognition, Language, and Price Recall. ACR North American Advances. 4 indexed citations
14.
Callow, Michael, Charles A. McMellon, Dawn Lerman, & David Luna. (2005). Depicting Romantic Couples in Advertising: the Roles of Gender and Race on Audience Perceptions. ACR European Advances. 1 indexed citations
15.
Larsen, Val, David Luna, & Laura A. Peracchio. (2004). Points of View and Pieces of Time: A Taxonomy of Image Attributes. Journal of Consumer Research. 31(1). 102–111. 44 indexed citations
16.
Luna, David, et al.. (2003). Flow in Individual Web Sites: Model Estimation and Cross-Cultural Validation. ACR North American Advances. 31 indexed citations
17.
Luna, David & Laura A. Peracchio. (2003). Motivation and Language Processing in Advertising to Bilingual Consumers. ACR North American Advances. 2 indexed citations
18.
Luna, David & Laura A. Peracchio. (2002). “Where there is a will…”: Motivation as a moderator of language processing by bilingual consumers. Psychology and Marketing. 19(7-8). 573–593. 43 indexed citations
19.
Luna, David, et al.. (2002). Bilingual consumers and the web : moderators of language effects in website navigation. Marketing Science Institute eBooks. 1 indexed citations
20.
Luna, David & Laura A. Peracchio. (1999). WhatS in a BilingualS Mind?: How Bilingual Consumers Process Information. ACR North American Advances. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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