Chung‐Wha Ki
- Sociology and Political Science top 1%
- Marketing top 1%
- Information Systems and Management top 1%
- Literature and Literary Theory top 2%
- Strategy and Management top 10%
- Co-authors
- Youn‐Kyung KimSze Man ChongHeejin LimLeslie CuevasJung Ha‐BrookshireErin ChoKangbok LeeSangsoo Park
- Topics
- Consumer Behavior in Brand Consumption and Identification (15 papers)Digital Marketing and Social Media (10 papers)Environmental Sustainability in Business (8 papers)
- Partner nations
- Hong KongUnited StatesMacao
In The Last Decade
Chung‐Wha Ki
25 papers receiving 1.5k citations
Hit Papers
Peers
Comparison fields: 5 of 87
- Sociology and Political Science 1.1k
- Marketing 842
- Information Systems and Management 291
- Literature and Literary Theory 204
- Strategy and Management 149
Countries citing papers authored by Chung‐Wha Ki
This map shows the geographic impact of Chung‐Wha Ki's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chung‐Wha Ki with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chung‐Wha Ki more than expected).
Fields of papers citing papers by Chung‐Wha Ki
This network shows the impact of papers produced by Chung‐Wha Ki. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chung‐Wha Ki. The network helps show where Chung‐Wha Ki may publish in the future.
Co-authorship network of co-authors of Chung‐Wha Ki
This figure shows the co-authorship network connecting the top 25 collaborators of Chung‐Wha Ki. A scholar is included among the top collaborators of Chung‐Wha Ki based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chung‐Wha Ki. Chung‐Wha Ki is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 1 | |
| 3 | 0 | |
| 4 | Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performancebreakdown → | 71 |
| 5 | 1 | |
| 6 | 10 | |
| 7 | 25 | |
| 8 | 34 | |
| 9 | 5 | |
| 10 | 3 | |
| 11 | 43 | |
| 12 | 1 | |
| 13 | 39 | |
| 14 | 77 | |
| 15 | 1 | |
| 16 | 1 | |
| 17 | 69 | |
| 18 | The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimicbreakdown → | 448 |
| 19 | 83 | |
| 20 | 17 |
About Chung‐Wha Ki
Chung‐Wha Ki is a scholar working on Marketing, Museology and Business and International Management, having authored 26 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (10 papers) and Environmental Sustainability in Business (8 papers). The work is most often cited by research in Marketing (842 citations), Information Systems and Management (291 citations) and Human-Computer Interaction (145 citations). Chung‐Wha Ki has collaborated with scholars based in Hong Kong, United States and Macao. Frequent co-authors include Youn‐Kyung Kim, Sze Man Chong, Heejin Lim, Leslie Cuevas, Jung Ha‐Brookshire, Erin Cho, Kangbok Lee, Sangsoo Park, Jung Eun Lee and Sangsoo Park. Their work appears in journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.