Chung‐Wha Ki
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 15
- Environmental Sustainability in Business 8
- Consumer Retail Behavior Studies 4
- Human-Computer Interaction top 2%
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- Digital Marketing and Social Media 10
- Impact of Technology on Adolescents 5
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- Media Influence and Health 4
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- Sustainable Supply Chain Management 5
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- Fashion and Cultural Textiles 4
- Co-authors
- Youn‐Kyung KimSze Man ChongHeejin LimLeslie CuevasJung Ha‐BrookshireErin ChoKangbok LeeSangsoo Park
- Journals
- Journal of Retailing and Consumer Services (5 papers)Journal of Business Research (3 papers)International Journal of Fashion Design Technology and Education (1 paper)
- Partner nations
- Hong KongUnited StatesMacao
In The Last Decade
Chung‐Wha Ki
25 papers receiving 1.5k citations
Hit Papers
Peers
Comparison fields: 5 of 87
- Marketing 842
- Information Systems and Management 291
- Human-Computer Interaction 145
- Sociology and Political Science 1.1k
- Literature and Literary Theory 204
Countries citing papers authored by Chung‐Wha Ki
This map shows the geographic impact of Chung‐Wha Ki's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chung‐Wha Ki with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chung‐Wha Ki more than expected).
Fields of papers citing papers by Chung‐Wha Ki
This network shows the impact of papers produced by Chung‐Wha Ki. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chung‐Wha Ki. The network helps show where Chung‐Wha Ki may publish in the future.
Co-authorship network
The 19 scholars most cited alongside Chung‐Wha Ki, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 4 | |
| 2 | 2025 | 1 | |
| 3 | 2025 | 0 | |
| 4 | Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performancebreakdown → | 2024 | 71 |
| 5 | 2024 | 1 | |
| 6 | 2024 | 10 | |
| 7 | 2024 | 25 | |
| 8 | 2023 | 34 | |
| 9 | 2023 | 5 | |
| 10 | 2023 | 3 | |
| 11 | 2022 | 43 | |
| 12 | 2022 | 1 | |
| 13 | 2021 | 39 | |
| 14 | 2020 | 77 | |
| 15 | 2020 | 1 | |
| 16 | 2020 | 1 | |
| 17 | 2020 | 69 | |
| 18 | The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimicbreakdown → | 2019 | 448 |
| 19 | 2017 | 83 | |
| 20 | 2016 | 17 |
About Chung‐Wha Ki
Chung‐Wha Ki is a scholar working on Marketing, Museology and Business and International Management, having authored 26 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (10 papers), Environmental Sustainability in Business (8 papers), Sustainable Supply Chain Management (5 papers), Impact of Technology on Adolescents (5 papers), Fashion and Cultural Textiles (4 papers), Media Influence and Health (4 papers) and Consumer Retail Behavior Studies (4 papers). The work is most often cited by research in Marketing (842 citations), Information Systems and Management (291 citations) and Human-Computer Interaction (145 citations). Chung‐Wha Ki has collaborated with scholars based in Hong Kong, United States and Macao. Frequent co-authors include Youn‐Kyung Kim, Sze Man Chong, Heejin Lim, Leslie Cuevas, Jung Ha‐Brookshire, Erin Cho, Kangbok Lee, Sangsoo Park, Jung Eun Lee and Sangsoo Park. Their work appears in journals such as Journal of Retailing and Consumer Services, Journal of Business Research, International Journal of Fashion Design Technology and Education, Asia Pacific Journal of Marketing and Logistics and International Journal of Human-Computer Interaction.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.