Chung‐Wha Ki

2.4k total citations · 3 hit papers
26 papers, 1.5k citations indexed

About

Chung‐Wha Ki is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Chung‐Wha Ki has authored 26 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Strategy and Management. Recurrent topics in Chung‐Wha Ki's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (10 papers) and Environmental Sustainability in Business (8 papers). Chung‐Wha Ki is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (10 papers) and Environmental Sustainability in Business (8 papers). Chung‐Wha Ki collaborates with scholars based in Hong Kong, United States and Macao. Chung‐Wha Ki's co-authors include Youn‐Kyung Kim, Sze Man Chong, Heejin Lim, Leslie Cuevas, Jung Ha‐Brookshire, Erin Cho, Kangbok Lee, Sangsoo Park, Jung Eun Lee and Sangsoo Park and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Chung‐Wha Ki

25 papers receiving 1.5k citations

Hit Papers

The mechanism by which social media influencers persuade ... 2019 2026 2021 2023 2019 2020 2024 100 200 300 400

Peers

Chung‐Wha Ki
Comparison fields: 5 of 87
  • Sociology and Political Science 1.1k
  • Marketing 842
  • Information Systems and Management 291
  • Literature and Literary Theory 204
  • Strategy and Management 149
Replace Kunal Swani with:
Kunal Swani United States
Christy Ashley United States
Gwarlann de Kerviler France
Harsha Gangadharbatla United States
Daniel Wentzel Germany
Lotte M. Willemsen Netherlands
Laurence Dessart Belgium
Sara Rosengren Sweden
Man Lai Cheung Hong Kong
Kunal Swani United States View profile →
Citations per field, relative to Chung‐Wha Ki
Chung‐Wha Ki · 1×
Citations per year, relative to Chung‐Wha Ki
Chung‐Wha Ki · 1×

Countries citing papers authored by Chung‐Wha Ki

Since Specialization
Citations

This map shows the geographic impact of Chung‐Wha Ki's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chung‐Wha Ki with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chung‐Wha Ki more than expected).

Fields of papers citing papers by Chung‐Wha Ki

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chung‐Wha Ki. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chung‐Wha Ki. The network helps show where Chung‐Wha Ki may publish in the future.

Co-authorship network of co-authors of Chung‐Wha Ki

This figure shows the co-authorship network connecting the top 25 collaborators of Chung‐Wha Ki. A scholar is included among the top collaborators of Chung‐Wha Ki based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chung‐Wha Ki. Chung‐Wha Ki is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 4
2 1
3 0
4
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance breakdown →
71
5 1
6 10
7 25
8 34
9 5
10 3
11 43
12 1
13 39
14 77
15 1
16 1
17 69
18
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic breakdown →
448
19 83
20 17

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026