Subhasis Ray

980 total citations
23 papers, 426 citations indexed

About

Subhasis Ray is a scholar working on Marketing, Business and International Management and Sociology and Political Science. According to data from OpenAlex, Subhasis Ray has authored 23 papers receiving a total of 426 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 7 papers in Business and International Management and 5 papers in Sociology and Political Science. Recurrent topics in Subhasis Ray's work include Innovation and Socioeconomic Development (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers). Subhasis Ray is often cited by papers focused on Innovation and Socioeconomic Development (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers). Subhasis Ray collaborates with scholars based in India, Australia and France. Subhasis Ray's co-authors include Paromita Goswami, Hélène Cherrier, Ranjit Voola, Amitava Mukherjee, Jamie Carlson, Fara Azmat, Francesco Paolo Appio, Sanjit Kumar Roy, Richard Gruner and Rajna Knez and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Sustainability.

In The Last Decade

Subhasis Ray

21 papers receiving 399 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Subhasis Ray India 10 182 111 96 94 88 23 426
Gema M. Marín-Carrillo Spain 7 153 0.8× 110 1.0× 85 0.9× 147 1.6× 105 1.2× 11 448
Arun Madanaguli Sweden 11 185 1.0× 169 1.5× 153 1.6× 78 0.8× 38 0.4× 14 499
Mike Saren United Kingdom 11 164 0.9× 137 1.2× 126 1.3× 100 1.1× 94 1.1× 17 472
Zeeshan Ahmad Pakistan 10 170 0.9× 146 1.3× 99 1.0× 67 0.7× 42 0.5× 21 475
Wutthiya Aekthanate Srisathan Thailand 12 163 0.9× 188 1.7× 66 0.7× 67 0.7× 47 0.5× 25 428
Saverino Verteramo Italy 11 127 0.7× 139 1.3× 93 1.0× 71 0.8× 32 0.4× 21 390
Jaime E. Souto Spain 8 148 0.8× 174 1.6× 99 1.0× 70 0.7× 38 0.4× 10 401
Márcio Oliveira Portugal 14 74 0.4× 93 0.8× 79 0.8× 113 1.2× 53 0.6× 28 382
Chiara Civera Italy 11 117 0.6× 199 1.8× 80 0.8× 46 0.5× 41 0.5× 29 364
Ritika Mahajan India 9 98 0.5× 146 1.3× 73 0.8× 83 0.9× 30 0.3× 28 450

Countries citing papers authored by Subhasis Ray

Since Specialization
Citations

This map shows the geographic impact of Subhasis Ray's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subhasis Ray with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subhasis Ray more than expected).

Fields of papers citing papers by Subhasis Ray

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Subhasis Ray. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subhasis Ray. The network helps show where Subhasis Ray may publish in the future.

Co-authorship network of co-authors of Subhasis Ray

This figure shows the co-authorship network connecting the top 25 collaborators of Subhasis Ray. A scholar is included among the top collaborators of Subhasis Ray based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Subhasis Ray. Subhasis Ray is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Roy, Sanjit Kumar, et al.. (2025). AI-capable relationship marketing: Shaping the future of customer relationships. Journal of Business Research. 192. 115309–115309. 2 indexed citations
2.
Voola, Ranjit, et al.. (2025). Observing the “Observed Vulnerability”: A Critical Discourse Analysis. Journal of Macromarketing. 45(4). 574–590.
3.
Das, Arindam & Subhasis Ray. (2024). Techno-humane futures in the global south: lessons from Professor Shonku. Technovation. 132. 102987–102987. 1 indexed citations
4.
Roy, Sanjit Kumar, Gaganpreet Singh, Linda D. Hollebeek, et al.. (2024). Smart service value: Conceptualization, scale development, and validation in the retailing context. Technovation. 137. 103097–103097. 5 indexed citations
5.
Das, Arindam, Glenn W. Muschert, Mohan J. Dutta, et al.. (2024). AI Impacts, Concerns, and Perspectives in the Global South A Thought Leadership Round Table. Sotsiologicheskoe Obozrenie / Russian Sociological Review. 24(4). 173–195.
6.
Ray, Subhasis, et al.. (2024). Determinants of adolescents’ pro-sustainable behavior: a systematic literature review using PRISMA. SHILAP Revista de lepidopterología. 5(1). 6 indexed citations
7.
Ray, Subhasis, et al.. (2023). Decoding AI readiness: An in-depth analysis of key dimensions in multinational corporations. Technovation. 131. 102948–102948. 19 indexed citations
8.
Ray, Subhasis, et al.. (2023). Marketing Sustainable Fashion: Trends and Future Directions. Sustainability. 15(7). 6202–6202. 70 indexed citations
9.
Khvatova, Tatiana, Francesco Paolo Appio, Subhasis Ray, & Francesco Schiavone. (2023). Exploring the Role of AI in B2B Customer Journey Management: Towards an IPO Model. IEEE Transactions on Engineering Management. 71. 13852–13866. 4 indexed citations
10.
Voola, Ranjit, et al.. (2022). How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research. Australasian Marketing Journal (AMJ). 30(2). 119–130. 32 indexed citations
11.
Ray, Subhasis, et al.. (2021). To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes. Management Research Review. 45(4). 524–544. 3 indexed citations
12.
Ray, Subhasis, et al.. (2021). Social inclusion of migrant workers in a pandemic: employing consumer vulnerability lens to internal Indian migrant experience. Equality Diversity and Inclusion An International Journal. 41(2). 207–223. 1 indexed citations
13.
Voola, Ranjit, et al.. (2021). B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review. Industrial Marketing Management. 101. 12–32. 65 indexed citations
14.
Ray, Subhasis, et al.. (2020). Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning. Journal of Global Marketing. 33(5). 377–395. 24 indexed citations
15.
Ray, Subhasis, et al.. (2018). Responsible Marketing: Can Social Enterprises Show the Way?. Journal of Nonprofit & Public Sector Marketing. 31(2). 164–183. 12 indexed citations
16.
Cherrier, Hélène, Paromita Goswami, & Subhasis Ray. (2017). Social entrepreneurship: Creating value in the context of institutional complexity. Journal of Business Research. 86. 245–258. 95 indexed citations
17.
McKenna, Bernard, et al.. (2016). Preface. Philosophy of Management. 15(1). 1–5. 2 indexed citations
18.
Ray, Subhasis, et al.. (2014). Implementing corporate social responsibility : Indian perspectives. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)). 1 indexed citations
19.
Ray, Subhasis, et al.. (2014). Implementing Corporate Social Responsibility. 6 indexed citations
20.
Ray, Subhasis & Amitava Mukherjee. (2007). Development of a framework towards successful implementation of e‐governance initiatives in health sector in India. International Journal of Health Care Quality Assurance. 20(6). 464–483. 25 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026