Norm Borin

21 total papers · 2.7k total citations
17 papers, 1.8k citations indexed

About

Norm Borin is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, Norm Borin has authored 17 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Management of Technology and Innovation. Recurrent topics in Norm Borin’s work include Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers) and Accounting Education and Careers (4 papers). Norm Borin is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers) and Accounting Education and Careers (4 papers). Norm Borin collaborates with scholars based in United States. Norm Borin's co-authors include R. Krishnan, Julie Baker, Dhruv Grewal, Paul Farris, James R. Freeland, Joan Lindsey‐Mullikin, Kusum L. Ailawadi, Lynn E. Metcalf, Gail Tom and Rex Briggs and has published in prestigious journals such as Journal of Retailing, Decision Sciences and Business Horizons.

Co-authorship network of co-authors of Norm Borin

This figure shows the co-authorship network connecting the top 25 collaborators of Norm Borin. A scholar is included among the top collaborators of Norm Borin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Norm Borin. Norm Borin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Norm Borin

16 papers receiving 1.6k citations

Fields of papers citing papers by Norm Borin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norm Borin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norm Borin. The network helps show where Norm Borin may publish in the future.

Countries citing papers authored by Norm Borin

Since Specialization
Citations

This map shows the geographic impact of Norm Borin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norm Borin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norm Borin more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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