Norm Borin
- Marketing top 0.5%
- Consumer Market Behavior and Pricing 6
- Consumer Behavior in Brand Consumption and Identification 4
- Environmental Sustainability in Business 4
- Consumer Retail Behavior Studies 3
-
- Ethics in Business and Education 3
-
- Management and Marketing Education 5
-
- Accounting Education and Careers 4
-
- Sustainable Supply Chain Management 2
- Co-authors
- R. KrishnanJulie BakerDhruv GrewalPaul FarrisJames R. FreelandJoan Lindsey‐MullikinLynn E. MetcalfKusum L. Ailawadi
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Retailing (5 papers)Journal of Marketing Education (4 papers)Decision Sciences (2 papers)
- Partner nations
- United States
In The Last Decade
Norm Borin
18 papers receiving 1.8k citations
Hit Papers
Peers
Comparison fields: 5 of 102
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 417
- Information Systems and Management 218
- Tourism, Leisure and Hospitality Management 41
- Management Information Systems 217
Countries citing papers authored by Norm Borin
This map shows the geographic impact of Norm Borin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norm Borin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norm Borin more than expected).
Fields of papers citing papers by Norm Borin
This network shows the impact of papers produced by Norm Borin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norm Borin. The network helps show where Norm Borin may publish in the future.
Co-authorship network
The 14 scholars most cited alongside Norm Borin, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 1 | |
| 2 | 2017 | 48 | |
| 3 | 2013 | 112 | |
| 4 | 2011 | 196 | |
| 5 | 2010 | 52 | |
| 6 | 2008 | 22 | |
| 7 | 2007 | 11 | |
| 8 | 2005 | 32 | |
| 9 | 2004 | 0 | |
| 10 | 2001 | 2 | |
| 11 | 2001 | 19 | |
| 12 | The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentionsbreakdown → | 1998 | 977 |
| 13 | 1995 | 59 | |
| 14 | 1995 | 109 | |
| 15 | 1994 | 143 | |
| 16 | 1994 | 135 | |
| 17 | A Pilot Test of Discrimination in the Japanese Distribution System | 1991 | 11 |
| 18 | An Empirical Comparison of Direct Product Profit and Existing Measures of SKU Productivity | 1990 | 25 |
| 19 | 1988 | 62 |
About Norm Borin
Norm Borin is a scholar working on Marketing, Management of Technology and Innovation and Tourism, Leisure and Hospitality Management, having authored 19 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Environmental Sustainability in Business (4 papers), Accounting Education and Careers (4 papers), Ethics in Business and Education (3 papers), Consumer Retail Behavior Studies (3 papers) and Sustainable Supply Chain Management (2 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (417 citations) and Information Systems and Management (218 citations). Norm Borin has collaborated with scholars based in United States. Frequent co-authors include R. Krishnan, Julie Baker, Dhruv Grewal, Paul Farris, James R. Freeland, Joan Lindsey‐Mullikin, Lynn E. Metcalf, Kusum L. Ailawadi, Gail Tom and Brian C. Tîetje. Their work appears in journals such as Journal of Retailing, Journal of Marketing Education, Decision Sciences, Business Horizons and Journal of Education for Business.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.