Ouidade Sabri

562 total citations
35 papers, 395 citations indexed

About

Ouidade Sabri is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Ouidade Sabri has authored 35 papers receiving a total of 395 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 14 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in Ouidade Sabri's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Ouidade Sabri is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Ouidade Sabri collaborates with scholars based in France, United States and Réunion. Ouidade Sabri's co-authors include Carl Obermiller, Delphine Manceau, Bernard Pras, Béatrice Parguel, Géraldine Michel, Silvia L. Martin, Maurice Patterson, Gretchen Larsen, Pierre Desmet and Flavio Scaloni and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Technological Forecasting and Social Change.

In The Last Decade

Ouidade Sabri

25 papers receiving 379 citations

Peers

Countries citing papers authored by Ouidade Sabri

Since Specialization

Citations

This map shows the geographic impact of Ouidade Sabri's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ouidade Sabri with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ouidade Sabri more than expected).

Fields of papers citing papers by Ouidade Sabri

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ouidade Sabri. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ouidade Sabri. The network helps show where Ouidade Sabri may publish in the future.

Co-authorship network of co-authors of Ouidade Sabri

This figure shows the co-authorship network connecting the top 25 collaborators of Ouidade Sabri. A scholar is included among the top collaborators of Ouidade Sabri based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ouidade Sabri. Ouidade Sabri is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C) 2025 ·Journal of Macromarketing ·Ouidade Sabri, Ydriss Ziane	0
2	Les effets pervers de l’appropriation des assistants vocaux via enceintes connectées en période de crise sanitaire de la Covid-19 : des risques de dépendance accrus pour la génération Z 2024 ·La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion ·(unknown), Ouidade Sabri, (unknown), (unknown)	0
3	When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement 2023 ·Psychology and Marketing ·Ouidade Sabri, (unknown), (unknown), Silvia L. Martin	4
4	La communication des organisations en contexte de numérisation généralisée au prisme des disciplines et des épistémologies 2023 ·Industrias Culturais (Universidade de Coimbra) ·(unknown), (unknown), Ouidade Sabri	0
5	Le contenu de la parodie affecte-t-il l’attitude envers l’homme politique parodié ? Une analyse de médiation modérée 2022 ·Décisions Marketing ·(unknown), Ouidade Sabri	0
6	L’impact du statut participant ou non-participant des consommateurs sur l’évaluation des stratégies d’empowerment 2022 ·Recherche et Applications en Marketing (French Edition) ·(unknown), Ouidade Sabri	1
7	L’autodérision dans la publicité : rôles positifs de l’humilité de la marque et de l’humour perçu 2022 ·Décisions Marketing ·Ouidade Sabri	0
8	Compréhension des pratiques des consommateurs face à la cherté de la vie 2021 ·Recherche et Applications en Marketing (French Edition) ·(unknown), (unknown), (unknown), Ouidade Sabri	2
9	Expressing one's opinions freely on politicians using parodies: Effect of the sources of political parodies (user‐ vs. media‐generated parodies) 2021 ·Psychology and Marketing ·(unknown), Ouidade Sabri	3
10	Diagnostic self-tests 2021 ·Flavio Scaloni, (unknown), Miloje Savic, Ouidade Sabri	0
11	Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation? 2021 ·Technological Forecasting and Social Change ·(unknown), Ouidade Sabri, (unknown)	40
12	When does coopetition affect price unfairness perception? The roles of market structure and innovation 2020 ·Journal of Business and Industrial Marketing ·Ouidade Sabri, (unknown), (unknown)	7
13	When is transparent packaging beneficial? 2020 ·International Journal of Retail & Distribution Management ·Ouidade Sabri, (unknown), (unknown), (unknown)	14
14	The Detrimental Effect of Cause-Related Marketing Parodies 2016 ·Journal of Business Ethics ·Ouidade Sabri	20
15	Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising? 2015 ·Journal of Business Ethics ·Ouidade Sabri	33
16	When Do Advertising Parodies Hurt? 2014 ·Journal of Advertising Research ·Ouidade Sabri, Géraldine Michel	24
17	Quelle cible pour les publicités tabou provocantes ? 2012 ·Décisions Marketing ·Ouidade Sabri	4
18	Consumer perception of taboo in ads 2011 ·Journal of Business Research ·Ouidade Sabri, Carl Obermiller	52
19	Le tabou, un concept peu exploré en marketing 2010 ·Recherche et Applications en Marketing (French Edition) ·Ouidade Sabri, Delphine Manceau, Bernard Pras	25
20	Portées et limites du lot virtuel : une étude exploratoire 2008 ·Décisions Marketing ·Ouidade Sabri, Béatrice Parguel, (unknown)	4

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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