Bernard Pras

1.2k total citations
48 papers, 762 citations indexed

About

Bernard Pras is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bernard Pras has authored 48 papers receiving a total of 762 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bernard Pras's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Business Strategy and Innovation (4 papers). Bernard Pras is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Business Strategy and Innovation (4 papers). Bernard Pras collaborates with scholars based in France, Germany and United States. Bernard Pras's co-authors include John O. Summers, Yves Évrard, Élyette Roux, Gilles Laurent, Gary L. Lilien, Joseph C. Miller, Ouidade Sabri, Delphine Manceau, Reinhard Angelmar and J.D. Summers and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Bernard Pras

47 papers receiving 632 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bernard Pras France 15 294 206 197 177 138 48 762
M. Berk Talay United States 13 235 0.8× 379 1.8× 178 0.9× 181 1.0× 111 0.8× 18 787
René Y. Darmon France 15 351 1.2× 137 0.7× 169 0.9× 285 1.6× 105 0.8× 57 761
Arun Pereira United States 13 325 1.1× 195 0.9× 195 1.0× 179 1.0× 54 0.4× 18 709
R. Zachary Finney United States 13 330 1.1× 176 0.9× 305 1.5× 173 1.0× 87 0.6× 34 889
Robert P. Bush United States 12 262 0.9× 128 0.6× 261 1.3× 274 1.5× 57 0.4× 17 829
Fred W. Morgan United States 14 419 1.4× 204 1.0× 210 1.1× 380 2.1× 124 0.9× 80 932
Ruth Ä. Schmidt United Kingdom 18 313 1.1× 238 1.2× 202 1.0× 212 1.2× 62 0.4× 49 976
David J. Ortinau United States 12 357 1.2× 137 0.7× 325 1.6× 324 1.8× 57 0.4× 25 972
Faye W. Gilbert United States 13 251 0.9× 165 0.8× 194 1.0× 249 1.4× 49 0.4× 26 684
Lenard C. Huff United States 12 221 0.8× 282 1.4× 279 1.4× 405 2.3× 89 0.6× 15 983

Countries citing papers authored by Bernard Pras

Since Specialization
Citations

This map shows the geographic impact of Bernard Pras's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernard Pras with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernard Pras more than expected).

Fields of papers citing papers by Bernard Pras

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bernard Pras. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernard Pras. The network helps show where Bernard Pras may publish in the future.

Co-authorship network of co-authors of Bernard Pras

This figure shows the co-authorship network connecting the top 25 collaborators of Bernard Pras. A scholar is included among the top collaborators of Bernard Pras based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bernard Pras. Bernard Pras is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Pras, Bernard, et al.. (2016). Human Brand Identity Types and Dynamics: the Role of Incongruent Extensions and Legitimacy Mechanisms - the Case of Film Directors. ACR North American Advances. 1 indexed citations
2.
Pras, Bernard, et al.. (2013). Obligation de rendre des comptes. Revue française de gestion. 13–32. 2 indexed citations
3.
Pras, Bernard, et al.. (2010). Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?. RePEc: Research Papers in Economics. 9 indexed citations
4.
Évrard, Yves, Bernard Pras, & Élyette Roux. (2009). Market : Fondements et méthodes des recherches en marketing Ed. 4. Dunod eBooks. 3 indexed citations
5.
Pras, Bernard. (2009). Management : enjeux de demain. Economics Papers from University Paris Dauphine. 1 indexed citations
6.
Pras, Bernard. (2009). Management : tensions d'aujourd'hui. Economics Papers from University Paris Dauphine. 1 indexed citations
7.
Pras, Bernard. (2009). Marketing et crise. Entre des réponses de fond et le marketing de la crise. Revue française de gestion. 35(193). 43–50. 7 indexed citations
8.
Pras, Bernard, et al.. (2007). Marketing et islam. Revue française de gestion. 195–223. 1 indexed citations
9.
Pras, Bernard. (2005). 30 ans déjà. Revue française de gestion. 7–12. 3 indexed citations
10.
Évrard, Yves, Élyette Roux, & Bernard Pras. (2003). Market : Etudes et recherches en marketing Ed. 3. Dunod eBooks. 12 indexed citations
11.
Pras, Bernard, Yves Évrard, & Élyette Roux. (2003). Market : études et recherches en marketing. Economics Papers from University Paris Dauphine. 137 indexed citations
12.
Pras, Bernard. (1999). Les paradoxes du marketing. Persée (Ministère de lEnseignement supérieur et de la Recherche). 2 indexed citations
13.
Pras, Bernard, et al.. (1993). The Customer's Relative Importance in the Design, Development and Implementation of New Services: an Empirical Investigation. OpenGrey (Institut de l'Information Scientifique et Technique). 2 indexed citations
14.
Choffray, Jean‐Marie & Bernard Pras. (1987). Determinants of Market Success for Commercial Movies. Open Repository and Bibliography (University of Liège). 2 indexed citations
15.
Pras, Bernard, et al.. (1981). Comportement de l'acheteur. 16 indexed citations
16.
Bon, Joël Le, et al.. (1981). Where is Marketing Heading in France? A Review of the Literature. Journal of Marketing. 45(3). 208–214. 1 indexed citations
17.
Miller, Joseph C. & Bernard Pras. (1980). The Effects of Multinational and Export Diversification on the Profit Stability of U. S. Corporations. Southern Economic Journal. 46(3). 792–792. 70 indexed citations
18.
Pras, Bernard & John O. Summers. (1976). Operationalizing Risk in Multiattribute Decision Models. ACR North American Advances. 2 indexed citations
19.
Pras, Bernard & John O. Summers. (1975). A Comparison of Linear and Nonlinear Evaluation Process Models. Journal of Marketing Research. 12(3). 276–281. 39 indexed citations
20.
Pras, Bernard. (1973). Predictive qualities of linear and nonlinear evaluation process models. University Microfilms eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026