Mikyeung Bae

592 total citations
14 papers, 429 citations indexed

About

Mikyeung Bae is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Mikyeung Bae has authored 14 papers receiving a total of 429 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 5 papers in Marketing and 5 papers in Literature and Literary Theory. Recurrent topics in Mikyeung Bae's work include Digital Marketing and Social Media (7 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Mikyeung Bae is often cited by papers focused on Digital Marketing and Social Media (7 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Mikyeung Bae collaborates with scholars based in United States. Mikyeung Bae's co-authors include Bridget K. Behe and Patricia Huddleston and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.

In The Last Decade

Mikyeung Bae

13 papers receiving 414 citations

Peers

Mikyeung Bae
Ethan Pancer Canada
Jae Min Jung United States
Yoon Hi Sung United States
Claire Allison Stammerjohan United States
Nicole Votolato Montgomery United States
HaeEun Helen Chun United States
Yonghwan Chang United States
Dongwon Choi United States
Ernest Hoffman United States
Andrea Webb Luangrath United States
Ethan Pancer Canada
Mikyeung Bae
Citations per year, relative to Mikyeung Bae Mikyeung Bae (= 1×) peers Ethan Pancer

Countries citing papers authored by Mikyeung Bae

Since Specialization
Citations

This map shows the geographic impact of Mikyeung Bae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mikyeung Bae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mikyeung Bae more than expected).

Fields of papers citing papers by Mikyeung Bae

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mikyeung Bae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mikyeung Bae. The network helps show where Mikyeung Bae may publish in the future.

Co-authorship network of co-authors of Mikyeung Bae

This figure shows the co-authorship network connecting the top 25 collaborators of Mikyeung Bae. A scholar is included among the top collaborators of Mikyeung Bae based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mikyeung Bae. Mikyeung Bae is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
2.
Bae, Mikyeung. (2021). The effects of message order on emotions and donation intention in charity advertising: the mediating roles of negative and positive empathy. Journal of Marketing Communications. 29(3). 270–287. 13 indexed citations
3.
Bae, Mikyeung. (2020). Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement. Cogent Business & Management. 7(1). 1813449–1813449. 7 indexed citations
4.
Bae, Mikyeung. (2020). The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy. Journal of Promotion Management. 27(1). 177–209. 15 indexed citations
5.
Bae, Mikyeung. (2020). Emotive contents and heuristic cues regarding skeptical consumers. Cogent Business & Management. 7(1). 1787737–1787737. 3 indexed citations
6.
Bae, Mikyeung. (2019). Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages. Journal of Current Issues & Research in Advertising. 41(3). 301–331. 27 indexed citations
7.
Bae, Mikyeung. (2018). Influences of Identified Victim Images on Processing Fluency. Journal of Nonprofit & Public Sector Marketing. 31(3). 249–273. 10 indexed citations
8.
Bae, Mikyeung. (2018). Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism. Journal of Consumer Marketing. 35(2). 194–207. 58 indexed citations
9.
Bae, Mikyeung. (2017). Matching cause-related marketing campaign to culture. Asian Journal of Communication. 27(4). 415–432. 8 indexed citations
10.
11.
Bae, Mikyeung. (2016). Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers' Visual Attention, Perceptions, and Purchase Intentions. Journal of Promotion Management. 22(6). 810–834. 25 indexed citations
12.
Bae, Mikyeung. (2015). The effects of anonymity on computer-mediated communication: The case of independent versus interdependent self-construal influence. Computers in Human Behavior. 55. 300–309. 11 indexed citations
13.
Behe, Bridget K., et al.. (2015). The effect of involvement on visual attention and product choice. Journal of Retailing and Consumer Services. 24. 10–21. 116 indexed citations
14.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026