Gail Tom

1.7k total citations
35 papers, 1.2k citations indexed

About

Gail Tom is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Gail Tom has authored 35 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 9 papers in Social Psychology and 6 papers in Sociology and Political Science. Recurrent topics in Gail Tom's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Gail Tom is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Gail Tom collaborates with scholars based in United States, Latvia and Hungary. Gail Tom's co-authors include Anita Eves, Norm Borin, Margaret Rucker, Jim Cook, Ryan D. King, Michael Burns, Stephanie Tom Tong, Alice P. Chen, Jian Shao and John P. van Gigch and has published in prestigious journals such as Journal of Personality and Social Psychology, Psychology and Marketing and Sex Roles.

In The Last Decade

Gail Tom

34 papers receiving 1.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gail Tom United States	19	610	348	210	205	145	35	1.2k
France Leclerc United States	12	1.0k 1.7×	521 1.5×	244 1.2×	322 1.6×	119 0.8×	13	1.6k
Gabriel Biehal United States	14	860 1.4×	490 1.4×	172 0.8×	226 1.1×	100 0.7×	21	1.3k
Mark E. Slama United States	15	703 1.2×	483 1.4×	181 0.9×	324 1.6×	164 1.1×	35	1.3k
Punam Anand United States	14	577 0.9×	395 1.1×	168 0.8×	188 0.9×	160 1.1×	20	1.0k
Jane Beattie United Kingdom	12	606 1.0×	329 0.9×	165 0.8×	141 0.7×	78 0.5×	17	1.7k
Tom Meyvis United States	16	788 1.3×	571 1.6×	364 1.7×	176 0.9×	224 1.5×	45	1.6k
Neeru Paharia United States	13	708 1.2×	583 1.7×	248 1.2×	158 0.8×	75 0.5×	28	1.3k
Carol A. Scott United States	16	487 0.8×	504 1.4×	211 1.0×	183 0.9×	69 0.5×	46	1.3k
Tripat Gill Canada	15	479 0.8×	380 1.1×	167 0.8×	140 0.7×	228 1.6×	30	941
Robert E. Hite United States	18	652 1.1×	359 1.0×	330 1.6×	452 2.2×	187 1.3×	51	1.6k

Countries citing papers authored by Gail Tom

Since Specialization

Citations

This map shows the geographic impact of Gail Tom's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gail Tom with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gail Tom more than expected).

Fields of papers citing papers by Gail Tom

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gail Tom. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gail Tom. The network helps show where Gail Tom may publish in the future.

Co-authorship network of co-authors of Gail Tom

This figure shows the co-authorship network connecting the top 25 collaborators of Gail Tom. A scholar is included among the top collaborators of Gail Tom based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gail Tom. Gail Tom is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Tom, Gail, et al.. (2012). An Analysis of Information Content in Television Advertising: An Update.

2.

Tom, Gail, et al.. (2007). Mere Exposure and the Endowment Effect on Consumer Decision Making. The Journal of Psychology. 141(2). 117–125. 48 indexed citations

3.

Tom, Gail, et al.. (2006). The Role of Overt Head Movement and Attention in Persuasion. The Journal of Psychology. 140(3). 247–253. 3 indexed citations

4.

Louie, Therese A. & Gail Tom. (2005). Timely Completion of Class Requirements: Effects of Student and Faculty Gender. Sex Roles. 52(3-4). 245–250. 2 indexed citations

5.

Tom, Gail. (2004). The Endowment—Institutional Affinity Effect. The Journal of Psychology. 138(2). 160–170. 18 indexed citations

6.

Tom, Gail, et al.. (2001). Types of Humor in Television and Magazine Advertising. 22(1). 92. 49 indexed citations

7.

Tom, Gail & Anita Eves. (1999). The Use of Rhetorical Devices in Advertising. Journal of Advertising Research. 39(4). 39–43. 69 indexed citations

8.

Tom, Gail. (1998). Faculty and Student Perceptions of Classroom Etiquette.. Journal of college student development. 39(5). 10 indexed citations

9.

Tom, Gail, et al.. (1995). The Ethnocentric Perspective of Marketing Students and Faculty Towards Business Majors. Marketing Education Review. 5(2). 19–24. 6 indexed citations

10.

Tom, Gail. (1995). Classical conditioning of unattended stimuli. Psychology and Marketing. 12(1). 79–87. 31 indexed citations

11.

Tom, Gail, et al.. (1995). Waiting time delays and customer satisfaction in supermarkets. Journal of Services Marketing. 9(5). 20–29. 114 indexed citations

12.

Tom, Gail, et al.. (1994). Alumni Willingness to Give and Contribution Behavior. Journal of Services Marketing. 8(2). 57–62. 27 indexed citations

13.

Tom, Gail, et al.. (1991). The Role of Overt Head Movement in the Formation of Affect. Basic and Applied Social Psychology. 12(3). 281–289. 79 indexed citations

14.

Tom, Gail. (1990). Marketing with Music. Journal of Consumer Marketing. 7(2). 49–53. 32 indexed citations

15.

Tom, Gail & Norm Borin. (1988). Cheating in Academe. Journal of Education for Business. 63(4). 153–157. 62 indexed citations

16.

Tom, Gail, et al.. (1987). CUEING THE CONSUMER: THE ROLE OF SALIENT CUES IN CONSUMER PERCEPTION. Journal of Consumer Marketing. 4(2). 23–27. 45 indexed citations

17.

Tom, Gail, et al.. (1984). Learning Style as a Predictor of Student Performance and Instructor Evaluations. Journal of Marketing Education. 6(2). 14–17. 12 indexed citations

18.

Pipino, Leo L., John P. van Gigch, & Gail Tom. (1981). Experiments in the representation and manipulation of labels of fuzzy sets. Systems Research and Behavioral Science. 26(3). 216–228. 8 indexed citations

19.

Tom, Gail & Margaret Rucker. (1975). Fat, full, and happy: Effects of food deprivation, external cues, and obesity on preference ratings, consumption, and buying intentions.. Journal of Personality and Social Psychology. 32(5). 761–766. 19 indexed citations

20.

Tom, Gail & Margaret Rucker. (1975). Fat, full, and happy: Effects of food deprivation, external cues, and obesity on preference ratings, consumption, and buying intentions.. Journal of Personality and Social Psychology. 32(5). 761–766. 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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