Rex Briggs

465 total citations
10 papers, 331 citations indexed

About

Rex Briggs is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Rex Briggs has authored 10 papers receiving a total of 331 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 3 papers in Sociology and Political Science and 1 paper in Strategy and Management. Recurrent topics in Rex Briggs's work include Digital Marketing and Social Media (3 papers), Marketing and Advertising Strategies (2 papers) and Consumer Market Behavior and Pricing (2 papers). Rex Briggs is often cited by papers focused on Digital Marketing and Social Media (3 papers), Marketing and Advertising Strategies (2 papers) and Consumer Market Behavior and Pricing (2 papers). Rex Briggs collaborates with scholars based in United States and Austria. Rex Briggs's co-authors include Nigel Hollis, Norm Borin and R. Krishnan and has published in prestigious journals such as Journal of Interactive Marketing, Journal of Advertising Research and Medical Entomology and Zoology.

In The Last Decade

Rex Briggs

9 papers receiving 287 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rex Briggs United States	5	234	220	99	30	26	10	331
Helen Robinson United Kingdom	7	209 0.9×	181 0.8×	86 0.9×	49 1.6×	18 0.7×	15	330
Jung-Gyo Lee South Korea	7	268 1.1×	286 1.3×	52 0.5×	33 1.1×	17 0.7×	17	369
Naa Amponsah Dodoo United States	14	275 1.2×	260 1.2×	83 0.8×	22 0.7×	18 0.7×	23	431
He Jia China	6	215 0.9×	195 0.9×	68 0.7×	67 2.2×	23 0.9×	12	322
Ramzan Sama India	6	286 1.2×	203 0.9×	79 0.8×	49 1.6×	23 0.9×	11	362
Yuhmiin Chang Taiwan	7	300 1.3×	321 1.5×	93 0.9×	49 1.6×	18 0.7×	9	446
Hui-Yi Lo Taiwan	7	144 0.6×	198 0.9×	74 0.7×	51 1.7×	9 0.3×	12	321
Farid Tarrahi Germany	6	244 1.0×	244 1.1×	40 0.4×	35 1.2×	29 1.1×	8	392
Tim Böttger Switzerland	5	191 0.8×	229 1.0×	63 0.6×	73 2.4×	21 0.8×	8	345
Saleh Bazi Jordan	8	340 1.5×	279 1.3×	170 1.7×	55 1.8×	26 1.0×	16	442

Countries citing papers authored by Rex Briggs

Since Specialization

Citations

This map shows the geographic impact of Rex Briggs's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rex Briggs with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rex Briggs more than expected).

Fields of papers citing papers by Rex Briggs

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rex Briggs. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rex Briggs. The network helps show where Rex Briggs may publish in the future.

Co-authorship network of co-authors of Rex Briggs

This figure shows the co-authorship network connecting the top 25 collaborators of Rex Briggs. A scholar is included among the top collaborators of Rex Briggs based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rex Briggs. Rex Briggs is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

10 of 10 papers shown

1.

Briggs, Rex. (2018). Radical innovation. Research World. 2018(71). 30–37.

2.

Briggs, Rex, et al.. (2017). How Brands Can Make Smarter Decisions in Mobile Marketing. Journal of Advertising Research. 57(4). 447–461. 12 indexed citations

3.

Briggs, Rex. (2017). The Quantified Self. Research World. 2017(65). 9–12. 3 indexed citations

4.

Briggs, Rex. (2016). Real time marketing management is here. Research World. 2016(56). 46–48. 2 indexed citations

5.

Briggs, Rex. (2015). Mobile as a catalyst for change in marketing. Research World. 2015(51). 30–33. 1 indexed citations

6.

Briggs, Rex. (2013). Spotting Hot Technology. Research World. 2013(42). 16–19. 1 indexed citations

7.

Briggs, Rex, et al.. (2006). What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Medical Entomology and Zoology. 12 indexed citations

8.

Briggs, Rex. (2006). Marketers Who Measure the Wrong Thing Get Faulty Answers. Journal of Advertising Research. 46(4). 462–468. 11 indexed citations

9.

Briggs, Rex, R. Krishnan, & Norm Borin. (2005). Integrated multichannel communication strategies: Evaluating the return on marketing objectives––the case of the 2004 Ford F-150 launch. Journal of Interactive Marketing. 19(3). 81–90. 32 indexed citations

10.

Briggs, Rex & Nigel Hollis. (1997). Advertising on the Web: Is There Response before Click-Through?. Journal of Advertising Research. 37(2). 33–45. 257 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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