Rex Briggs
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Marketing and Advertising Strategies 2
- Consumer Market Behavior and Pricing 2
- Consumer Behavior in Brand Consumption and Identification 1
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- Digital Marketing and Social Media 3
- Journals
- Journal of Advertising Research (3 papers)Journal of Interactive Marketing (1 paper)Research World (5 papers)Medical Entomology and Zoology (1 paper)
- Partner nations
- United StatesAustria
In The Last Decade
Rex Briggs
9 papers receiving 289 citations
Peers
Comparison fields: 5 of 57
- Marketing 220
- Information Systems and Management 99
- Sociology and Political Science 231
- Human-Computer Interaction 25
- Organizational Behavior and Human Resource Management 30
Countries citing papers authored by Rex Briggs
This map shows the geographic impact of Rex Briggs's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rex Briggs with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rex Briggs more than expected).
Fields of papers citing papers by Rex Briggs
This network shows the impact of papers produced by Rex Briggs. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rex Briggs. The network helps show where Rex Briggs may publish in the future.
Co-authors
The 3 scholars most cited alongside Rex Briggs, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1997 | 258 | |
| 2 | 2005 | 32 | |
| 3 | What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds | 2006 | 12 |
| 4 | 2017 | 12 | |
| 5 | 2006 | 11 | |
| 6 | 2017 | 3 | |
| 7 | 2016 | 2 | |
| 8 | 2013 | 1 | |
| 9 | 2015 | 1 | |
| 10 | 2018 | 0 |
About Rex Briggs
Rex Briggs is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 10 papers that have together received 332 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (3 papers), Marketing and Advertising Strategies (2 papers), Consumer Market Behavior and Pricing (2 papers), Customer Service Quality and Loyalty (1 paper), Technology Adoption and User Behaviour (1 paper), Consumer Behavior in Brand Consumption and Identification (1 paper) and Business Strategy and Innovation (1 paper). The work is most often cited by research in Marketing (220 citations), Information Systems and Management (99 citations), Sociology and Political Science (231 citations), Human-Computer Interaction (25 citations) and Organizational Behavior and Human Resource Management (30 citations). Rex Briggs has collaborated with scholars based in United States and Austria. Frequent co-authors include Nigel Hollis, R. Krishnan and Norm Borin. Their work appears in journals such as Journal of Advertising Research, Journal of Interactive Marketing, Research World and Medical Entomology and Zoology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.